Bethany Smith
Novi,MI
Summary
Technology Strategy Leader.| Digital Consultant | Product & Data-Driven Innovator.
Over nine years of experience leading transformation across product, data, and enterprise technology. I deliver scalable digital solutions, optimize revenue operations, and align cross-functional teams around shared goals. Proven success in auto, fintech, SaaS, and digital marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Business Architect -IT Shared Services
United Wholesale Mortgage
Pontiac, MI
02.2025 - Current
- Mapped enterprise architecture and aligned systems with business goals.
- Led scalable process improvements across shared services.
- Enabled ERP, CRM, and ITSM alignment through collaboration.
Team Lead, Enterprise IT Shared Services
United Wholesale Mortgage
Pontiac, MI
07.2024 - 02.2025
- Designed an IT communications strategy adopted organization-wide.
- Linked IT delivery to business outcomes.
- Drove stakeholder engagement across business units.
Strategy Consultant
Wells Fargo Bank, N.A.
Minneapolis, MN
09.2023 - 03.2024
- Partnered with product and risk leaders to shape enterprise programs.
- Provided strategic insights and forecasts for transformation initiatives.
Associate Director, Product Management
Cambria USA
Eden Prairie, MN
09.2022 - 09.2023
- Managed the product portfolio and lifecycle for digital e-commerce platforms, aligning capabilities with business strategy
- Conducted market research to identify growth opportunities, leading to successful expansion into emerging markets
- Partnered with engineering and sales teams to develop product strategies that drove measurable business value
- Led data integration initiatives, transforming disparate data sources into actionable insights for enhanced decision-making
- Delivered a 25% increase in operational efficiency through optimized data integration processes
- Drove customer-centric product innovations, resulting in increased market penetration
Associate Director, Product Management (Contract)
Capstone Logistics LLC
Atlanta, GA
02.2022 - 09.2022
- Led the e-commerce product roadmap and digital expansion.
- Delivered 25% operational efficiency through data integration.
Scrum Master/Sr. Project Manager (Salesforce)
Rocket Mortgage
Detroit, MI
07.2021 - 02.2022
- Managed project scopes, timelines, and resources to deliver high-quality solutions on schedule.
- Developed detailed project documentation, including charters, schedules, and deliverables.
- Proactively mitigated risks to ensure project success.
- Coached stakeholders on their roles in the Scrum process and how to best support the team's success.
Sr. Digital Product Manager
Rocket Mortgage
Detroit
08.2020 - 07.2021
- Defined product vision and strategy, identified customer needs, and developed business cases.
- Analyzed data from A/B testing to inform product decisions and optimize features for maximum impact.
- Actively monitored industry trends related to digital products, and evaluated competitive offerings in order to stay ahead of the curve.
- Created detailed product specifications including user stories, wireframes, mockups, prototypes, and design systems.
Sr. Business Development Manager
Quicken Loans
Detroit, Michigan
09.2019 - 08.2020
- Developed and implemented strategic business plans for new market opportunities.
- Developed strong relationships with external vendors for sourcing products or services.
- Collaborated with senior management to define strategy objectives and align resources accordingly.
- Generated leads and capitalized on valuable business opportunities to bring in new company revenue and improve bottom line profit.
Senior Product Owner
Porsche Cars North America
Auburn Hills, Michigan
04.2017 - 09.2019
- Created user stories, acceptance criteria, wireframes, and prototypes for new products.
- Facilitated meetings between cross-functional teams to ensure alignment of project objectives.
- Partnered with UX and UI teams to design intuitive interfaces that increased customer satisfaction ratings.
Education
Bachelor of Science - Business Administration
Walden University
Minneapolis, MNSkills
Digital product strategy and lifecycle management
Client-facing consulting and stakeholder engagement
Cross-functional leadership and execution
Data-driven decision-making (SQL, BI, analytics integration)
Marketing tech and platform optimization
Agile, Scrum, and SAFe delivery frameworks
Roadmap and KPI development
CRM, CMS, and digital ad solutions
ERP, CRM, ITSM system alignment
Process design and operational efficiency
Tech-enabled sales and revenue optimization
Experience in auto, fintech, SaaS, and e-commerce
Certification
Certified SAFe Product Owner & Product Manager, Scaled Agile
Timeline
Business Architect -IT Shared Services
United Wholesale Mortgage
02.2025 - Current
Team Lead, Enterprise IT Shared Services
United Wholesale Mortgage
07.2024 - 02.2025
Strategy Consultant
Wells Fargo Bank, N.A.
09.2023 - 03.2024
Associate Director, Product Management
Cambria USA
09.2022 - 09.2023
Associate Director, Product Management (Contract)
Capstone Logistics LLC
02.2022 - 09.2022
Scrum Master/Sr. Project Manager (Salesforce)
Rocket Mortgage
07.2021 - 02.2022
Sr. Digital Product Manager
Rocket Mortgage
08.2020 - 07.2021
Sr. Business Development Manager
Quicken Loans
09.2019 - 08.2020
Senior Product Owner
Porsche Cars North America
04.2017 - 09.2019
Bachelor of Science - Business Administration
Walden University