Kristi Salmon
Warwick,NY
Summary
Strategic marketing executive with 25+ years in brand development and revenue growth across consumer and B2B sectors. Drives marketing initiatives and builds high-performing teams, leveraging customer insights for differentiated positioning. Aligns creative, digital, and sales partners to achieve measurable growth while modernizing brands and enhancing marketing efficiency.
Overview
26
26
years of professional experience
Work History
Group Vice President of Marketing, Residential & Business Services
MEDIACOM COMMUNICATIONS
Chester, New York
01.2024 - Current
- Manage integrated marketing strategy for residential and business portfolios, aligning brand, pricing, offers, product launches, and customer communications
- Coordinate cross-functional teams and agency partners, connecting customer insight, product strategy, creative media, and sales priorities to strengthen brand relevance and improve marketing performance
- Supported enterprise brand strategy, customer acquisition, retention, lifecycle marketing, public relations, and go-to-market execution across 22-state footprint to enhance brand visibility and engagement
Vice President of Marketing, Business Services
MEDIACOM COMMUNICATIONS
Chester, New York
01.2010 - 01.2024
- Built the Mediacom Business marketing function from the ground up, establishing the division's brand positioning, go-to-market strategy, and demand-generation engine
- Created a differentiated market presence against entrenched incumbent providers by translating customer insights, sales priorities, and product capabilities into integrated campaigns that increased revenue, market penetration, and customer engagement
- Achieved year-over-year revenue growth for 10 consecutive cycles, reinforcing business stability
Promotions Manager
WORLD WRESTLING ENTERTAINMENT
Stamford, Connecticut
01.2006 - 01.2010
- Led integrated marketing campaigns for WWE's flagship pay-per-view event, WrestleMania
- Managed cross-platform promotion, public relations, distribution-partner marketing, and strategic relationships with Comcast, Charter, and Cox Communications
- Partnered with host cities to generate local-market excitement, drive ticket sales, and enhance national awareness
Merchandising Manager
SEVENTEEN MAGAZINE
New York, New York
01.2003 - 01.2006
- Managed national merchandising, advertiser partnerships, event marketing, and brand representation initiatives, and enhancing magazine visibility and engagement
- Executed and hosted 30-market tour for JCPenney, coordinating partner integration, local promotion, logistics, and on-site execution to maximize audience reach
- Served as media-trained spokesperson at events, on-camera and event host, and Celebrity Merchandising Editor
Promotion Coordinator
SELF MAGAZINE
New York, New York
01.2001 - 01.2003
- Planned and executed signature magazine events that created consumer engagement platforms connecting editorial content, advertisers, and live brand experiences
- Developed targeted advertiser outreach and custom direct response tactics for prospective partners in auto, beauty, fitness, and lifestyle categories, driving revenue growth and integrated partnership opportunities
- Managed in-book promotions and sweepstakes to extend advertisers' campaign visibility across multiple channels
Education
Bachelor of Administration - College of Business Administration
Fordham University
Bronx, New York01-2001
Skills
- Go-to-Market Strategy
- Brand Strategy
- Customer Acquisition
- Lifecycle Marketing
- B2B marketing
- Product Launches
- Revenue Growth
- Public Relations
- Digital & Traditional Media
- Cross-Functional Leadership
- Executive Presentations
- CRM software
- Adobe software
- Microsoft Office
RECOGNITION & AWARDS
Over 45 total honors including Telly Awards, CableFax, Summit Creative, Cable Television and Marketing, Marcom, Hermes Creative Awards, Leadership Lights Awards and National Association for Multi-Ethnicity in Communications.
Accomplishments
- CableFax “Most Powerful Women in Cable” (2023–2025)
- Television Week “Top 40 Under 40” (2019)
- Harvard Business School Executive Education Program (2019)
- MultiChannel News “Women to Watch” (2016)
Timeline
Group Vice President of Marketing, Residential & Business Services
MEDIACOM COMMUNICATIONS
01.2024 - Current
Vice President of Marketing, Business Services
MEDIACOM COMMUNICATIONS
01.2010 - 01.2024
Promotions Manager
WORLD WRESTLING ENTERTAINMENT
01.2006 - 01.2010
Merchandising Manager
SEVENTEEN MAGAZINE
01.2003 - 01.2006
Promotion Coordinator
SELF MAGAZINE
01.2001 - 01.2003
Bachelor of Administration - College of Business Administration
Fordham University