Summary
Overview
Work History
Education
Skills
Timeline
Manager
Bethlehem Hailu

Bethlehem Hailu

UX Researcher
Hyattsville,MD

Summary

I am a Mixed Method UX Researcher passionate about solving problems and helping people. I was a former sales representative and account manager. I have worked directly with the product's end-user and Stakeholders, Met many people from different walks of life and diverse backgrounds. Which helps develop many soft skills and be emphatic and understanding towards users—my skills in articulating and understanding users' pain points through different research methods. I am also great at thinking outside of the box when it comes to a sticky situation, a very creative design thinker, and always ready to learn and grow.

Overview

3
3
years of professional experience
4
4
years of post-secondary education

Work History

UI and UX Designer

Contractual
  • Magnet M is mobile app that allows users to locate local festivals and events nearby
  • Research shows 97% event and festival attenders and artists found this app useful.
  • Design app from initial research stage, user interviews, ideates, and sketches to prototype.
  • Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability.
  • Collaborated with teammates to deliver valuable features meeting business and customer needs.
  • Integrated UI features complying with prescribed code standards and technical design guidelines.
  • Used wireframes, mock-ups and prototypes to establish user interface design and architecture
  • Collaborated with teammates to deliver valuable features meeting business and customer needs
  • Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability

UX/UI Designer

East Habesha
District of Columbia , DC
  • It is website redesign to allow users to find product want to purchase with easy navigation system
  • Redesign website from initial stage, research, user interviews, ideates, and sketches, to prototype, focusing on changing global navigation bar
  • Mcbride sisters, It is project to add feature to help users and company meet their goals
  • After research and usability tests on current website, my team and I decided to create event portal for users to easily access event on website.
  • Developed application UIs via emerging front-end technologies.
  • After we created event portal 100% users where able to find events with one click rather than multiple.
  • Used Agile Scrum model to deliver solutions with high level of flexibility and adaptability
  • Worked closely with UX and product teams to define visual and functional requirements
  • Recommended design changes and iterative updates to IT manager

UX Researcher

One Creation
, New York
01.2022 - 04.2022
  • It is to test and research data-sharing consent app.
  • Maximized system performance, enhancing end-user experience by applying iterative back end development updates.
  • We conducted secondary research, primary research, usability test, cc analysis, persona, user journey, user flow ,Ideation, and prototype
  • We redesign app with onboarding system for users to understand transparency
  • Simplify language and more
  • We analyze next step before presenting it to client.
  • Monitored emerging UX design trends and practices for useful techniques and cutting-edge developments suitable for integration into future projects.
  • SUS score increased to 88% in second prototype from 72% in first prototype
    First Prototype: 4/5 used words like “sketchy” or a synonym
    Second Prototype:0/5 used those words on second usability test

Account Manager/Research strategist

United System
Lanham, MD
01.2020 - 01.2022
  • Team leader doing user analysis, cc analysis, SWOT analysis, and helping my team build strong CPR.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Understanding users were creating persona and doing qualitative and quantitative research.
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Developed innovative and creative sales pitches to expand prospect understanding of company.
  • Researched emerging industry trends, applications and concepts to enhance products and services.
  • Identified key entry points to enhance market penetration and maximize returns
  • Analyzed key competitors to respond to competitive threats

Paraeducator/team leader/Researcher

Glennallen Elementary school
08.2019 - 06.2020
  • Worked 1:1 or in small group with students with learning disabilities to help them with reading or math problems
  • Help teachers strategize better system to interact with students.
  • Demonstrated knowledge of company mission and goals and mentored employees in reaching objectives aligned with company core values.
  • Assisted teachers with classroom management and document coordination to maintain positive learning environment
  • Assisted teachers and worked individually with students with special needs, helping each navigate education system
  • Delivered personalized educational, behavioral and emotional support to individual students to enable positive learning outcomes
  • Spoke with parents about children's educational outcomes while observing behaviors and promoting sensitivity to each child's needs and condition
  • Documented behaviors, implemented interventions and treatment results

Education

Bachelor's Degree - Business Administration, Marketing

University of District of The Columbia
08.2014 - 06.2018

UX Design Immersive Program -

General Assembly
05.2001 -

Skills

Qualitative Research, Quantitative Research,

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Timeline

UX Researcher

One Creation
01.2022 - 04.2022

Account Manager/Research strategist

United System
01.2020 - 01.2022

Paraeducator/team leader/Researcher

Glennallen Elementary school
08.2019 - 06.2020

Bachelor's Degree - Business Administration, Marketing

University of District of The Columbia
08.2014 - 06.2018

UX Design Immersive Program -

General Assembly
05.2001 -

UI and UX Designer

Contractual

UX/UI Designer

East Habesha

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