Betsy Habich
Clarkston
Summary
Accomplished marketing executive specializing in KOL relationship development and strategic marketing initiatives. Demonstrated ability to lead cross-functional teams and deliver measurable results in brand growth and consumer outreach.
Overview
22
22
years of professional experience
Work History
Vice President of Marketing
Ferndale Healthcare, Inc
Ferndale
08.2022 - 01.2026
- Managed both consumer and professional marketing for multiple OTC products.
- Developed and managed three dermatology advisory boards to guide product development and growth.
- Led the development of all marketing activities.
Director of Marketing
Ferndale Healthcare, Inc
Ferndale
11.2013 - 08.2022
Product Manager, Sr. Product Manager
Ferndale Healthcare, Inc
Ferndale
03.2006 - 11.2013
Pharmaceutical Sales Representative
Ferndale Healthcare, Inc
Ferndale
10.2004 - 03.2006
Retail Sales Representative
Coca-Cola Enterprises
Kalamazoo
02.2004 - 10.2004
Education
MBA - Business Administration And Management
Northwood University
Midland, Michigan, MI10-2010
BBA - Sales And Business Marketing, Biology
Western Michigan University
Kalamazoo, MI12-2003
Skills
- KOL relationship building
- Advisory board development and ongoing engagement
- Marketing strategy for both professional healthcare providers and consumers
- Brand management
- Data analysis
- Market research
- Team leadership and management
References
References available upon request.
Timeline
Vice President of Marketing
Ferndale Healthcare, Inc
08.2022 - 01.2026
Director of Marketing
Ferndale Healthcare, Inc
11.2013 - 08.2022
Product Manager, Sr. Product Manager
Ferndale Healthcare, Inc
03.2006 - 11.2013
Pharmaceutical Sales Representative
Ferndale Healthcare, Inc
10.2004 - 03.2006
Retail Sales Representative
Coca-Cola Enterprises
02.2004 - 10.2004
MBA - Business Administration And Management
Northwood University
BBA - Sales And Business Marketing, Biology
Western Michigan University