Patrick M. O’Shea
Westfield,IN
Summary
Marketing professional with a comprehensive background in developing and implementing strategic initiatives that drive business growth. Known for collaborative leadership and results-oriented approach, consistently meeting dynamic market demands. Skilled in brand positioning and digital marketing, focusing on cross-functional team synergy and adaptability.
Overview
17
17
years of professional experience
Work History
Vice President of Marketing
Cipher Pharmaceuticals, Inc. (formerly ParaPRO, LLC.)
03.2017 - 10.2024
- Developed and directed all marketing and launch strategies, tactics and targeting for a $100 mm specialty drug commercialization company (Pediatric/Dermatology), including multi-year strategic business plans
- Conducted a business-level analysis leading to a refocused brand plan (Marketing, Sales, Managed Markets, KOL Development) that increased EBITDA by 500% over 6 years
- Introduced a new product strategy (RWD) and an omnichannel, digital campaign that increased product growth by 13.7%, 3% total category growth in one year, and reversed a 5-year category decline trend
- Managed forecasting and commercial budgets along with a shared P&L ownership
- Led a strategic, creative, development team of freelance partners (12) to execute all brand campaigns
Founder/Consultant
Wolfjaw Group, LLC.
04.2016 - 03.2017
- Created a boutique consultancy advising healthcare start-ups, small-to-mid cap pharmaceutical and biotech companies, data service companies, medical devices, and point-of-care institutions
- Spearheaded the development of an omnichannel PR campaign for an anti-parasitic product that generated over 2+ million views and 20,000 website visits in 7 months
- Deployed an acquisition campaign for a medical device company that increased customer leads by 175% and netted over 500 new customers within 9 months
Co-Owner/Managing Partner
Fingerpaint
03.2011 - 04.2016
- Led a network of commercialization companies, that supported pharmaceutical, research-to-commercialization, medical devices, point-of-care institutions, and health insurance companies
- Generated pre-commercialization analyses, strategic brand plans, digital marketing and omnichannel campaigns for network clientele/products (Dermatology, Asthma, Diabetes, Epilepsy, Immunology, Nephrology, Neonatology, Ophthalmology, Women’s Health, Pain, Hepatology, and Oncology)
- Led a 65-member brand strategy, and creative team overseeing the development and execution of brand and creative strategies ensuring successful institutional, HCP, advocacy and patient campaigns
- Spearheaded a digital pre-launch educational campaign that drove significant awareness for a client’s epilepsy product portfolio, setting the stage for their lead brand to launch into a competitive category
Senior Vice President
Navicor, Syneos Health (formerly inVentiv)
04.2008 - 03.2011
- Led a team of brand strategist and creative members to deliver multiple promotional campaigns targeting healthcare professionals and patients for first-in-class products for complex therapeutic categories: Hematology – Multiple Myeloma and MCL; Oncology – NSCLC; Hepatology – Hepatitis B
- Developed a global strategic commercialization plan that drove a successful product launch, achieving market leadership within the first year (Hepatology – Hepatitis B)
Education
Bachelor of Science - Marketing and Business Administration
Bowling Green State University
Bowling Green, OHSkills
- Insight/Data Analytics
- Brand Planning
- Digital Strategy
- Budgeting
- Tactical Development
- Content Management
- KOL Development
- Agency Management
Timeline
Vice President of Marketing
Cipher Pharmaceuticals, Inc. (formerly ParaPRO, LLC.)
03.2017 - 10.2024
Founder/Consultant
Wolfjaw Group, LLC.
04.2016 - 03.2017
Co-Owner/Managing Partner
Fingerpaint
03.2011 - 04.2016
Senior Vice President
Navicor, Syneos Health (formerly inVentiv)
04.2008 - 03.2011
Bachelor of Science - Marketing and Business Administration
Bowling Green State University
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