Jacque Taylor
Palm Beach Gardens
Summary
Dynamic marketing leader with a proven track record at MAX GUARD HURRICANE WINDOWS, driving omnichannel strategies that achieved 54% YoY sales growth. Expert in demand generation and analytics, I excel in cross-functional leadership and budget management, consistently delivering impactful results through innovative marketing solutions.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Vice President of Marketing
MAX GUARD HURRICANE WINDOWS
West Palm Beach
02.2023 - 11.2025
- Led company-wide omnichannel marketing strategy driving +54% YoY net sales growth while maintaining strict ROI and efficiency benchmarks.
- Owned and optimized a multimillion-dollar annual marketing budget, aligning forecasting, spend allocation, and performance to revenue KPIs.
- Scaled omnichannel demand generation across paid media, broadcast, print, SEO, email, CRM, and social, supporting rapid DMA expansion.
- Built and managed agency and vendor partnerships; implemented KPI frameworks, GA4 analytics, and multi-touch attribution modeling.
- Partnered with executive leadership on growth planning, reporting cadence, and long-term GTM strategy.
Digital Marketing Manager
TWINLAB CONSOLIDATED CORP
Boca Raton
06.2022 - 02.2023
- Delivered +210% YoY DTC e-commerce revenue, exceeding a 50-year company sales record.
- Managed performance strategies across paid search, display, email, CRM, video, and social channels.
- Owned performance marketing strategy across paid search, display, video, email, CRM, and social.
- Led development of five custom e-commerce storefronts, managing 1,000+ SKUs with SEO-optimized architecture.
- Recognized as Employee of the Month for exceptional revenue growth impact.
Digital Marketing Manager
USA FIRE DOOR LLC
Los Angeles
10.2019 - 06.2022
- Developed digital growth initiatives encompassing website management, SEO, paid advertising, content, and UX optimization.
- Designed an automated online system for product measurement, pricing, logistics, and e-commerce orders, improving operational scalability and company growth.
- Led development of complex national B2B websites (100+ pages, 1,000+ SKUs).
- Enhanced analytics infrastructure to improve acquisition strategies and performance tracking.
Director of Website Development & Research
CTHRU MEDIA
Chula Vista
01.2017 - 03.2019
- Developed and led web development and project management teams, ensuring timely and budget-conscious project delivery.
- Managed client strategy from pre-sales to final delivery, ensuring profitability and client satisfaction.
- Directed analytics, reporting, and product research initiatives to support strategic website development.
- Oversaw budgeting and analytics, making data-driven decisions to guide research initiative.
Digital Account Executive
THE E.W. SCRIPPS COMPANY
San Diego
08.2013 - 08.2016
- Surpassed new business goals by over 120% in 2014 and 2015, earning the top Digital AE rank in the San Diego DMA for two consecutive years.
- Created new business opportunities by conducting client research, delivering demonstrations, negotiating terms, and managing the sales process from start to finish.
- Collaborated with C-suite leaders to create omnichannel TV and Digital strategies that accelerated customer sales velocity.
- Utilized agile methodologies to enhance digital campaign responsiveness and performance.
Digital Marketing Manager
AMARC ENTERPRISES
El Cajon
08.2007 - 08.2012
- Amplified unique website visitors by 250% and increased social media followers by over 10,000.
- Propelled e-commerce sales growth by 60% and achieved a 140% lift in conversion rates.
- Constructed a comprehensive digital infrastructure including websites, SEO, SEM, CRM, social campaigns, and email marketing automation.
- Enhanced landing pages and newsletters, resulting in an 80% increase in email subscriptions.
Education
Bachelor of Science - Communication Studies — Marketing & Advertising Concentration
State University of New York At Oneonta
Oneonta, NY08-2007
Bachelor of Science - Mass Communication
State University of New York Oneonta
Oneonta, NY08-2007
Skills
- Omnichannel marketing
- Demand Generation
- GTM Strategy
- CAC/LTV Optimization
- ROI Reporting
- Lifecycle Marketing
- Paid Media
- SEO / SEM
- CRO
- GA4
- Analytics & Attribution
- AI Paid and SEO Marketing Tools
- CRM
- Email Marketing
- First-party data
- Attribution Modeling (Multi-touch)
- Value-Based Conversion Strategy
- Customer Segmentation
- ROAS Reporting
- Budget & P&L Ownership
- Cross-Functional Leadership
- Team Development
- Vendor & Agency Management
- Funnel Reporting
- MarTech Stack Optimization
Personal Information
Title: Director of Marketing | Growth, Performance & Demand Generation
Certification
- Google Analytics Certification, 2026
- Google Ads Search Professional Certification, 2026
- Google Ads AI-Powered Performance Ads Certification, 2026
- Google Ads Measurement Certification, 2026
- Google Ads Search Certification, 2026
- Google Ads Display Certification, 2026
Selected Career Achievements
- +54% YoY net sales growth, 2024, while maintaining a 12.3% cost-to-return ratio
- +210% YoY D2C e-commerce revenue, setting a 50-year company sales record
- +94.7% YoY internet sales growth, with controlled acquisition costs
- Increased web traffic, +250%, added 10,000+ social followers, and lifted conversions 140%
- Ranked #1 Digital Account Executive, for new business growth in a major DMA (2 consecutive years)
Timeline
Vice President of Marketing
MAX GUARD HURRICANE WINDOWS
02.2023 - 11.2025
Digital Marketing Manager
TWINLAB CONSOLIDATED CORP
06.2022 - 02.2023
Digital Marketing Manager
USA FIRE DOOR LLC
10.2019 - 06.2022
Director of Website Development & Research
CTHRU MEDIA
01.2017 - 03.2019
Digital Account Executive
THE E.W. SCRIPPS COMPANY
08.2013 - 08.2016
Digital Marketing Manager
AMARC ENTERPRISES
08.2007 - 08.2012
Bachelor of Science - Communication Studies — Marketing & Advertising Concentration
State University of New York At Oneonta
Bachelor of Science - Mass Communication
State University of New York Oneonta