KIMBERLY KUNODY

Built and scaled the brand, GTM, and growth engine for a fast-growing longevity and wellness platform—leading integrated campaigns, cultural storytelling, and CPG product launches that expanded reach, engagement, and revenue.

• Developed the brand platform, category narrative, and messaging system, blending medical credibility with lifestyle relevance, and strengthening trust across consumer and B2B audiences.
• Directed integrated campaigns across social media, creators, partnerships, PR, OOH, and experiential; doubled social engagement, and drove a 50% increase in website traffic.
• Led strategy and execution for new product launches—including diagnostics, hardware, and services—driving double-digit DTC revenue lifts, and expanding adoption across clinics, partner networks, and at-home products.
• Built the marketing organization from zero: content, lifecycle, lead gen, CRM, brand systems, and sales enablement.
• Implemented automation, routing, and funnel optimization to accelerate performance; increased qualified leads by 150% and boosted consultation conversion by 30%.
• Created performance dashboards and ROI models that established KPIs, informed growth levers, and supported Series A readiness.
• Expanded the brand’s cultural footprint through sports, wellness, hospitality, and real estate partnerships, increasing top-of-funnel awareness, and community engagement.

Led brand, product, and content marketing transformation strategies, enhancing DTC and B2B2C client success for high-growth units within UpHealth: Behavioral Health, MedQuest Pharmacy, dedicated to compound RX and hormone optimization, and Nutrascriptives, a B2B and direct-to-consumer nutraceutical brand.

• Optimized customer acquisition cost (CAC) and improved lifetime value (LTV) by redesigning the full-funnel campaign and pipeline strategy, resulting in a 28% lift in the repeat purchase rate and a 22% reduction in blended CAC over 6 months.
• Created unified brand positioning and messaging frameworks for investor readiness and post-merger integration.
• Nutrascriptives' DTC acquisition strategy improved conversion by 35%, and increased the repeat purchase rate by 28%.
• Launched integrated provider educational events and lifecycle campaigns for MedQuest, boosting prescriber engagement by 40%.
• Developed targeted content and KOL strategies to support MedQuest's leadership in functional and hormone health.

Led growth marketing for a large-scale healthcare payments platform serving over 250,000 consumers and influencing more than $7 billion in annual credit volume across provider networks. Built and executed data-driven GTM strategies that strengthened provider acquisition, engagement, and retention through targeted ABM, multi-channel campaigns, and lifecycle programs. Partnered closely with Product, Sales, and Analytics to refine positioning, optimize funnel performance, and drive measurable revenue, and platform adoption.

• Achieved 25% year-over-year commercial growth in originations, contributing to over $7 billion in annual financed volume.
• Enhanced lead conversion rates by 30% through data-driven targeting and lifecycle marketing improvements.
• Implemented new messaging framework, resulting in twofold increase in brand recall across key verticals.
• Directed strategic rebranding initiative that unified messaging across provider channels, strengthening market position.
• Built and scaled a high-performing team to execute B2B and DTC campaigns, improving patient access, and provider revenue.
• Collaborated with product, sales, legal, and analytics teams to implement market segmentation and lifecycle campaigns.
• Developed a comprehensive end-to-end healthcare technology integration strategy across a broad partner network, enhancing repeat utilization, and driving new, high-value commercial growth.

Built and led the regional marketing and strategic development function for Safeco Insurance across the western U.S., driving growth for commercial, home, auto, and specialty insurance products. Collaborated with senior leadership on multi-state expansion strategies, agent enablement programs, and partner development initiatives to enhance profitability, market share, and compliance.

• Increased independent agent engagement by 30% through partner-driven campaign models and field activations.
• Launched a media strategy that resulted in a 22% lift in brand awareness and new policy growth, with optimized loss and combined ratio.
• Developed community and producer development programs and events to enhance financial literacy and support small business protection.
• Directed CRM activation using Salesforce to drive predictive analytics and strategic planning, collaborating with Sales, Product, and Finance teams.
• Presented strategic plans, revenue forecasts, and performance reports to executive teams and board-level stakeholders, informing annual business planning and investment decisions.

Directed product marketing for the $4B specialty pharmacy and employee benefit business, leading GTM and RFP efforts across fertility, rheumatology, and rare diseases.

• Created provider engagement strategies, patient adherence campaigns, and payer-aligned value narratives grounded in real-world data.
• Collaborated closely with clinical, operations, and health plan teams to ensure that marketing was rooted in outcomes and regulatory excellence.
• Launched patient-facing tools and HCP education programs that boosted therapy initiation by 30%.
• Improved prescriber satisfaction by reducing onboarding time with digital workflow enhancements.
• Supported double-digit growth in specialty drug adoption across payer partners.
• Directed product marketing for the $4B specialty pharmacy business, leading GTM efforts across fertility, rheumatology, and rare diseases.

Led strategic marketing initiatives to elevate the visibility and reputation of CHOC's Cancer, Neuroscience, Heart Institutes, and Thrift Stores.

• Partnered with clinical leaders, foundation teams, and service line stakeholders to shape positioning, enhance storytelling, and support fundraising, and patient acquisition campaigns.
• Created foundational messaging and campaign assets used across digital, donor, and clinical outreach channels.
• Collaborated with institute heads to translate complex care narratives into patient- and donor-friendly language.
• Supported initiatives that enhanced CHOC's brand perception among referring physicians, and philanthropic partners.
• Led strategic marketing initiatives to elevate the visibility and reputation of CHOC's Cancer, Neuroscience, and Heart Institutes.
• Developed and launched the CHOC Shop, enhancing the hospital's online eCommerce presence and boosting community engagement.

Internship: Sony Pictures Entertainment; Press and Publicity and Disneyland Resort, Event Producer