Summary
Overview
Work History
Education
Skills
Websites
Certification
Yoga
Languages
Timeline
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Bettina Parish

Romeoville,IL

Summary

Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

23
23
years of professional experience
1
1
Certification

Work History

Founder and Head of Product Development

Bettina’s Tea
05.2015 - Current


  • Entrepreneurial Leadership: Established and led Bettina's Tea, driving the brand's vision and growth.
    Navigated the business through strategic planning, market analysis, and innovative solutions.
  • Tea Blend Specialist: Developed a diverse range of tea blends, showcasing expertise in flavor profiles, ingredients, and market trends.
    Secured certifications in the tea field, ensuring product excellence and meeting industry standards.
  • Product Development and Branding: Spearheaded the entire product development lifecycle, from conceptualization to market launch.
    Crafted a distinctive brand identity, including labels, packaging, and marketing materials.
  • Customer Engagement: Established a strong presence at farmers markets, vegan festivals, craft festivals, and Chris Kringle markets for over 9 years.
    Engaged directly with customers, building lasting relationships and gathering valuable feedback.

Social Media Content Creator

CSO | Latino Alliance
12.2022 - 06.2023

Expertly covered events, conducted interviews, and crafted compelling videos, contributing to a significant boost in social media engagement, community awareness, and enhanced event attendance within the Latino community.

Marketing Manager

Roadfleet Inc
01.2019 - 04.2023
  • Increased brand awareness by developing and implementing strategic marketing campaigns.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Managed social media accounts for optimal audience engagement and increased online presence.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

Director of Communications

Ribatejada Village Hall
04.2009 - 11.2010
  • Initiated and managed the creation of a magazine for Ribatejada Village Hall overseeing communication with media and facilitating community engagement.

Commercial Photographer

Versus Publicidad
01.2008 - 11.2010
  • Enhanced client satisfaction by delivering high-quality commercial photography services tailored to their specific needs.
  • Streamlined workflows and reduced project completion times by implementing efficient editing and post-processing techniques.
  • Increased brand visibility for clients such Heineken Group and Pandora through creative and impactful product photography.

Founder & Chief Photographer

Aglow Photo Group, Ltda
10.2004 - 11.2008
  • Founded and served as the Chief Photographer at Aglow Photo Group, specializing in portrait, storytelling photo albums, weddings and events.

Documentary & Journalistic Photographer

Cambio 16 Magazine
01.2001 - 10.2003
  • Managed multiple projects simultaneously by prioritizing deadlines and maintaining excellent organization.
  • Captured defining moments with influential figures, including the King of Spain, politicians, sports icons and acclaimed writers. Renowed for merging documentary photography with Storytelling.

Education

Integrative Nutrition Health Coach - Holistic Health

Institute For Integrative Nutrition
New York, NY
03.2023

Digital Marketing Professional - Digital Marketing

University of Miami
Miami, FL
11.2021

Small Business Administration - Business Administration And Management

ESINE: Center For Technical Business Studies
Madrid, Spain
11.2005

Master of Arts - Photography

EFTI, International Center of Photography And Cine
Madrid, Spain
12.2002

Bachelor of Arts - Photography & Video

Taller Cinco | University Corporation
Bogota, Colombia
11.1996

Skills

  • Strategic Planning
  • Board Collaboration
  • Succession Planning
  • Organizational Structuring

Certification

Photographers Without Borders School in India

Yoga

Yoga is not just a practice for me; it's a profound journey that intertwines physical, emotional, and mental well-being. Embracing various styles and techniques, I've found harmony on the mat, fostering resilience and serenity. Beyond the postures, Yoga is a lifestyle that permeates every aspect of my life. It's a source of inspiration, a tool for self-discovery, and a means to radiate positive energy.

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Social Media Content Creator

CSO | Latino Alliance
12.2022 - 06.2023

Marketing Manager

Roadfleet Inc
01.2019 - 04.2023

Founder and Head of Product Development

Bettina’s Tea
05.2015 - Current

Director of Communications

Ribatejada Village Hall
04.2009 - 11.2010

Commercial Photographer

Versus Publicidad
01.2008 - 11.2010

Founder & Chief Photographer

Aglow Photo Group, Ltda
10.2004 - 11.2008

Documentary & Journalistic Photographer

Cambio 16 Magazine
01.2001 - 10.2003

Integrative Nutrition Health Coach - Holistic Health

Institute For Integrative Nutrition

Digital Marketing Professional - Digital Marketing

University of Miami

Small Business Administration - Business Administration And Management

ESINE: Center For Technical Business Studies

Master of Arts - Photography

EFTI, International Center of Photography And Cine

Bachelor of Arts - Photography & Video

Taller Cinco | University Corporation
Bettina Parish