PETER CRAWFORD
Bend,OR
Summary
I am a strategic SaaS leader adept at guiding product, professional services, and devOps teams in technology and CPG sectors. My expertise lies in pinpointing and implementing enhancements to people, processes, and profitability across multifunctional teams.
SPECIALTY AREAS
- Product Management
- SaaS & Integrations
- Program Management
- Product Research & Development
- Professional Services Leadership
- Startup & Business Operations Analysis
- Contract & Vendor Curation
- Sales & Marketing Data Analytics
- Team & Culture Development
- Financial Modeling & Presentation
- Profit & Loss Management
Overview
17
17
years of professional experience
Work History
Founder + Head of Product, Lead designer
CANNECHT
, OR
08.2020 - Current
- Product manager for patented cannabis SaaS B2B marketplace MVP developed in Bubble.io no-code; Alpha within 6 weeks
- Negotiated and deployed integrations with Chargebee, Intercom, ContractBook, Twilio, SendGrid, Airtable,
- Prefinery, Jira, Confluence, FullStory, Scribe, Asana, HubSpot, & 20+ custom APIs
- Additional expertise in CLM, Scrum, & Agile
- Key Achievements: Raised ~$1M via private & angel funding, managed equity issuance & delivery, launched SEC-regulated Reg CF campaign Hired & mentored product management, marketing, customer success, sales, advisory, and executive teams C Corp & board formation, fundraising, financial oversight, product execution, and DevOps management
Vice President of Professional Services
FLOURISH SOFTWARE Atlanta/Bend
10.2018 - 05.2020
- Led service delivery team for $2M ACV cannabis seed-to-seed tracking SaaS platform
- Managed Service Delivery, Education, &
- Support professionals
- Key product management (Angular, Go, NoSQL, & Looker), change management, and roadmap development designer
- Deployed Accelo, Edubrite, Intercom, Jira, Confluence, & Power BI platforms
- Key Achievements: Directed 100+ enterprise implementations, reduced completion time from 30+ to
Service Delivery Consultant
MOTAGY
, OR
01.2016 - 10.2018
- Specialized in compliance, process management, technology deployment, investor curation, facility engineering, retail restructuring, & human capital management for cannabis businesses
- Key Achievements: Directed reorganization projects at Farma PDX, The Hempire Company, & Stoned Free LLC Developed & deployed bespoke hemp trading platform within Google Workspace for transaction management Created business plans, pitch decks, process analysis, & supporting data for clients including Cannafo/K5 Connect,
- Cannasphere, Ganapati Genetics, Rare Industries (Quill), Rushmore Brands, Dutchie, & Stoned Free ˜ Continued ˜
Vice President of Supply Chain
ALTOPA Seattle
Raleigh, Portland
10.2016 - 03.2018
- Curated national supply chain operations for microfluidics IoT device + accompanying BLE mobile app integration
- Key product management & industrial design team leader with multiple patents awarded
- Directed product, packaging, logistics, formulation, procurement, & analytics processes
- Key Achievements: Managed 125+ supplier network for Oblend.com; negotiated production requirements, integrations, and contracts Designed supply chain management systems, workflow, & partner processes Developed scientific analysis platforms for essential oil compound analysis, production, & heavily regulated distribution
CEO + Head of Operations
LUNCHBOX ALCHEMY Bend
, OR
04.2014 - 11.2015
- Recruited to establish a 40-person cannabis extracts & edibles company
- Oversaw financial, logistical, & technical aspects to expand product lines & market penetration
- Key Achievements: Developed custom software via G Suite to facilitate and analyze real-time inventory, sales, invoicing, COGS, and P&L
- Achieved 300% gross revenue growth & over a dozen awards in 18 months Expanded product line from 3 to 30+ SKUs, retail outlets from 35 to 400, & team from 8 to 35
Manager
HOLLAND AMERICA CRUISE LINE
Seattle, WA
01.2013 - 03.2014
- Windows & Virtualization Team
- Managed 15-member team focused on vSphere & Hyper-V virtual infrastructure
- Collaborated with Network & Data Center personnel on shipboard technology refresh projects
- Member of Change Management Board & Incident Command
- Key Achievements: Managed team, product selection, and deployments for 21-ship + shoreside data center desktop infrastructure Directed Seattle virtualization infrastructure refresh from Hyper-V/EMC to VMware/Veeam/AWS on Cisco equipment Developed virtualized desktop architecture for Carnival Cruise Line corporate consolidation
Director, Support
INGENIUX
Seattle, WA
11.2011 - 01.2013
IT Director
TOTAL LIVING CHOICES
Seattle, WA
03.2008 - 11.2011
Technical Account Manager
HUBSPAN
Seattle, WA
10.2006 - 03.2008
Education
A.A.S - Computer Information Systems
Red Rocks Community College
Skills
Business administration
Strategic planning
Contract Management
Branding strategies
Project Management
Product Manegement
Startup Development
Financial Modeling
Team Leadership
Accomplishments
- U.S
- Provisional Patent: Crawford, Peter Title: Systems And Methods For Providing A Digital Marketplace For Trusted
- Professional Services In Regulated Markets
- Serial No: 63/393,322 Filed: 2022-07-29
- U.S
- Patent: Marks et al
- Title: Personal Vaporizer
- Patent No: US10857316B2
- Published: 2020-12-08
- U.S
- Design Patent: Wilson et al
- Title: Blend Device
- Patent No: USD/873.068S1
- Published: 2020-01-21
- U.S
- Design Patent: Wilson et al
- Title: Blend Machine
- Patent No: USD/802.992S1
- Published: 2017-11-21
- U.S
- Patent: Wilson et al
- Title: Secure portable, on-demand, microfluidic mixing, and dispensing device
- Patent No: WO2017180660A1
- Published: 2017-10-19
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Success is not final; failure is not fatal: It is the courage to continue that counts.
Winston S. Churchill
Timeline
Founder + Head of Product, Lead designer
CANNECHT
08.2020 - Current
Vice President of Professional Services
FLOURISH SOFTWARE Atlanta/Bend
10.2018 - 05.2020
Vice President of Supply Chain
ALTOPA Seattle
10.2016 - 03.2018
Service Delivery Consultant
MOTAGY
01.2016 - 10.2018
CEO + Head of Operations
LUNCHBOX ALCHEMY Bend
04.2014 - 11.2015
Manager
HOLLAND AMERICA CRUISE LINE
01.2013 - 03.2014
Director, Support
INGENIUX
11.2011 - 01.2013
IT Director
TOTAL LIVING CHOICES
03.2008 - 11.2011
Technical Account Manager
HUBSPAN
10.2006 - 03.2008
A.A.S - Computer Information Systems
Red Rocks Community College