Beverly Delaney
Fort Worth,TX
Summary
Dynamic leader with a proven track record at the Alzheimer's Association, excelling in fundraising and community engagement. Expert in strategic analysis and relationship building, driving multi-million-dollar revenue growth while fostering volunteer leadership. Adept at project management and coaching, ensuring organizational goals are met with exceptional results.
Overview
23
23
years of professional experience
Work History
DIRECTOR OF DEVELOPMENT
ALZHEIMERS ASSOCIATION
Fort Worth, Texas
01.2023 - Current
- Directed fundraising managers in executing strategies to meet multi-million-dollar financial goals for the organization.
- Responsible for the Chapter’s revenue and expense goals related to Walk to End Alzheimer’s.
- Oversaw plan to maximize team and lead participation, achieving revenue goals through retention of existing teams, attraction of new teams from diverse community sectors, and provision of fundraising guidance and support.
- Recruitment of volunteer community leaders and training, coaching, and management resulting in the attainment of revenue and team goals for Walk to End Alzheimer’s.
- Initiate and implement a comprehensive volunteer recruitment strategy, including outreach initiatives, networking efforts, and targeted marketing campaigns, to build a robust volunteer base from the ground up, effectively engaging individuals passionate about our mission and vision.
- Built relationships with key volunteers, board members, sponsors, community leaders, and corporate partners to enhance engagement and fundraising efforts.
- Through volunteer networks, prospect, cultivate, and steward Walk to End Alzheimer’s teams, walkers, and sponsors, and The Longest Day leads and participants to achieve development goals.
- Maintain year-round relationships with board members, key corporate sponsors, and constituents to ensure involvement in all relevant Chapter activities and recognition opportunities.
- Work with the volunteer planning committees to organize outreach activities that promote the Alzheimer’s Association mission, including community presentations and corporate engagement opportunities.
- Ensure Walk to End Alzheimer’s & The Longest Day standards are being followed.
- Developed structures and processes to recruit, train, and support Volunteer Committees in their recruitment and coaching efforts, strengthening volunteer capacity.
- Cultivate a pipeline of volunteer leadership for succession planning.
- Assure Chapter compliance with Alzheimer’s Association policies, standards, and regulatory requirements.
DIRECTOR OF CORPORATE RELATIONS
UNITED WAY OF TARRANT
Fort Worth, Texas
09.2023 - 01.2025
- Managing and leading Corporate Relations team to exceed multi-million-dollar workplace campaign and sponsorship fundraising goals.
- Directed and trained Corporate Relations Managers to identify and initiate new business for fundraising campaigns.
- Design and execute strategic plans that ensure the cultivation of relationships and drive revenue growth through the workplace campaign and other engagement opportunities.
- Initiate, build, and sustain positive and trusted relationships with key stakeholders (business leaders, donors, prospects, and volunteers) within assigned portfolio resulting in donor retention and revenue growth.
- Built and managed talent of staff leadership and volunteers to enhance team effectiveness.
- Frequent public speaking engagements to groups articulating United Way of Tarrant County’s goals, activities, and results to persuasively drive donations.
- Practiced timely customer service by managing inquiries promptly, valuing all donor gifts, and communicating regularly about United Way of Tarrant County’s impact.
- Participate in community organizations and endeavors to expand professional network and increase awareness of the United Way of Tarrant County’s mission, vision and values.
DIRECTOR OF BUSINESS DEVELOPMENT
VITAS HEALTHCARE
Fort Worth, Texas
09.2022 - 09.2023
- Drove and executed business opportunities as sales leader, contributing to strategic growth initiatives.
- Lead and Develop Sales Team.
- Provide guidance, coaching, and direction for all team members.
- Developed team members and coached them in sales conversations and techniques using VITAS Sales Model.
- Ensure each team member is consistently using territory and account planning while leveraging the CRM tool.
- Traveled with team members to coach and develop skills in the field.
- Provide timely and specific coaching related to sales models during all sales interactions.
- Conduct regular sales meetings based on assessment of market needs, team skill set opportunities inclusive of education component.
- Support new hire representatives along with continued development and growth for all sales representatives.
- Created a positive culture of growth and development within sales team, enhancing retention efforts.
- Developing and maintaining professional business relationships with key stakeholders to include hospitals, physicians, post-acute care, and assisted living communities.
PHYSICIAN LIAISON
TEXAS HEALTH HUGULEY
Burleson, Texas
02.2022 - 09.2022
- Works with strategically identified physicians to facilitate introductions to programs and services with a focus on building the hospital’s business.
- Implements strategic physician marketing plans and strategies, understand profitability, sets appropriate tracking mechanisms.
- Grew physician business by analyzing volume reports and identifying opportunities for expansion.
- Responded promptly to physician issues, effectively communicating with administrators to facilitate resolutions.
- Persistent in overcoming objections, while identifying and following through with opportunities.
- Maintains and grows accurate knowledge of current trends in the healthcare market and physician arena.
- Tracked physician visits to pinpoint business opportunities during outreach activities.
- Developed and communicated key information.
- Stays within allocated budget, appropriately manages, and reports timely in budget spreadsheet.
- Completes event reports, including ROI.
PATIENT EXPERIENCE SOLUTIONS PARTNER
Mercy Hospital
Oklahoma City, Oklahoma
03.2021 - 01.2022
- Lead enterprise-wide efforts implementing and developing the organizational experience standards, strategy, and ongoing improvements for patient experience.
- Work collaboratively across the organization to drive system wide strategies that address all aspects of patient experience.
- Developed a “Covid Family Member Communication Reporting Tool” to analyze and present daily communication between physicians and covid patients’ family members, resulting in decreased patient complaints, increased positive survey results, and enhanced educational opportunities for physicians and clinical staff.
- Partnered with Mercy OKC’s Environmental Service Team to identify staff needs for improving HCAHPS scores. Collaborated closely with Supervisors and Directors to create an “Employee Appreciation Month,” enhancing employee morale and contributing to a 20% increase in hospital HCAHPS score for “Bathroom Cleanliness.”
- Partnered with Chief Nursing Officer and Director of Quality & Safety to develop ongoing improvements for the patient complaints/grievance process.
- Followed up on patient complaints and requests through multiple communication channels.
- Engaged and educated team members during nursing huddles and meetings to address weekly successes and challenges, fostering a culture of continuous improvement within departments.
DIRECTOR OF OPERATIONS
Life spring Home Care
Norman, Oklahoma
12.2019 - 03.2021
- Strategic planning and execution of network operations.
- Oversaw operational performance, driving enhancements across all departments.
- Oversight of operational policies, protocols, and workflows.
- Ensured effective billing, reimbursement, medical records management, data entry transmission, and fiscal management, contributing to financial stability.
- Monitors compliance with all state, federal, and local Home Health & Hospice rules, and regulations.
- Assures compliance with all local, state, and federal laws regarding licensure and certification of organization personnel.
- Provides guidance to Agency Personnel to assist them in continually improving all aspects of home health and hospice through organization personnel.
- Interprets operational indicators to detect census changes and increases or decreases in volume, which could impact staffing levels, revenue, and expenses.
- Created sales and marketing materials to enhance engagement with potential referral sources. to engage and increase referral sources.
- Collaborate with Board Members and Stakeholders from across the company to create an innovative content strategy delivered through different platforms.
- Guide and assist franchise organizations in business development including market analysis and business planning direction tactics, and support.
- Lead development and management of online environment policies, procedures, forms, and system map for franchise and enterprise operations.
- Monitored and communicated franchise agency business and operational metrics, updating dashboards and collaborating with franchises to boost performance.
- Participated in planning, budgeting, and forecasting facility planning and reporting for each market.
SENIOR HOSPICE TERRITORY SALES MANAGER
Good Shepherd Hospice
Norman, OK
07.2017 - 12.2019
- Cultivated and advanced strategic relationships with physicians and hospitals in Eastern Oklahoma region, enhancing referral networks.
- Introduced and maximized hospice services by providing education to clinicians in the region.
- Managed territory sales budget focused on maximizing sales volume, executing cycle plan initiatives, and organizing account seminars.
- Proficient Play Maker Sales Reporting usage: complete market analysis and research to aid physician referral base growth.
- Delivered training and ongoing education to physicians and clinical team members, improving service delivery and patient care.
- Facilitate Continuing education Events for new and existing referral sources.
- Provide support for hospice patients and their family members.
BUSINESS DEVELOPMENT/MARKETING MANAGER
Vitas Healthcare
Fort Worth, TX
01.2014 - 01.2017
- Direct USMD Physicians and Vitas Marketing Team annual events which resulted in increasing referrals by 35% annually.
- Develop and present business plan exhibitions for Baylor Grapevine and Texas Health HEB.
- Utilized Sigma Care Reporting System to conduct market analysis and research, supporting growth of physician referral base.
- Managed territory sales budget focusing on sales volume and cycle plan initiatives to optimize account seminars.
- Collaborated with Directors and business partners to streamline communication, expediting hospice patient referrals.
- Trained clinical staff on effective communication techniques for end-of-life care. on effective communication strategies through end-of-life care with constituents.
DIRECTOR OF CORPORATE DEVELOPMENT
American Heart Association
Fort Worth, TX
01.2012 - 01.2014
- Engaged C-Suite executives from major businesses and healthcare organizations to secure donations for initiatives promoting healthier lives free of heart disease and stroke.
- Collaborated with Vice President to define direction and scope of fundraising initiatives within deadlines.
- Planned, budgeted, documented, and oversaw all aspects of community events to enhance community engagement and support for health initiatives.
- Project Manager for $2 Million Dollar Tarrant County Heart Walk.
OPTICAL TERRITORY SALES MANAGER
Hoya Vision Care
Dallas/Fort Worth, TX
01.2009 - 01.2012
- Achieve 50% territory revenue growth in 2008.
- Negotiated and closed lab contracts, increasing revenue and securing product recommendations from optical staff.
- Present, educate, and train staff on the features and benefits of optical services and products.
- Cultivated strong partnerships with optometrists in Dallas, TX, enhancing referral networks and driving sales growth.
OPTICAL TERRITORY SALES MANAGER
Essilor of America
Dallas/Fort Worth, TX
01.2006 - 01.2009
- Established profitable relationships with optometrists in Dallas, TX & New York, NY, enhancing collaboration and product adoption.
- Achieved recognition as Inside Sales 'Rookie of the Year' in 2007 for outstanding performance.
- Negotiated and closed sales deals, increasing revenue and reinforcing product recommendations by optical staff.
- Presented, educated, and trained staff on the features and benefits of optical services and products.
- Surpassed sales goals set by district sales manager from 2006-2009, contributing to overall team performance.
PERSONAL BANKER
HSBC
Fort Worth, TX
01.2003 - 01.2006
- Meet monthly personal, home, and auto loan quotas.
- Recommended insurance and financial products to customers, aligning solutions with their needs.
- Resolved banking issues and challenges, ensuring customer satisfaction and retention.
- Executed customer transactions efficiently at the branch.
- Trained new relationship bankers in Fast Track Management Program to enhance service delivery.
Education
BACHELOR OF ARTS - Journalism
University of North Texas
Denton, TXMASTER OF BUSINESS ADMINISTRATION -
Texas Woman’s University
Denton, TexasSkills
- Leadership and development
- Sales and marketing
- Business management
- Strategic analysis
- Change management
- Forecasting and budgeting
- P&L management
- Customer service and satisfaction
- B2B sales expertise
- Policy and procedure writing
- Sales content creation
- Contract negotiation and deal analysis
- Community engagement and advocacy
- Competitive analysis and reporting
- Marketing initiatives and strategies
- Program design and delivery
- Healthcare administration
- Project management
- Training and development management
- Conflict resolution
Personal Information
Title: Executive MBA
Professional Overview
Experienced Business Development Professional offering 20+ years’ experience building trusted and profitable relationships in healthcare, ophthalmic sales, non-profit, and financial institutions. Compassionate leader known for upholding the highest level of professional integrity and respect. Expertise in analyzing evolutionary goals through the delivery of innovative, dependable, cost-saving solutions while maximizing efficiency and focus on client relations in a challenging environment.
Timeline
DIRECTOR OF CORPORATE RELATIONS
UNITED WAY OF TARRANT
09.2023 - 01.2025
DIRECTOR OF DEVELOPMENT
ALZHEIMERS ASSOCIATION
01.2023 - Current
DIRECTOR OF BUSINESS DEVELOPMENT
VITAS HEALTHCARE
09.2022 - 09.2023
PHYSICIAN LIAISON
TEXAS HEALTH HUGULEY
02.2022 - 09.2022
PATIENT EXPERIENCE SOLUTIONS PARTNER
Mercy Hospital
03.2021 - 01.2022
DIRECTOR OF OPERATIONS
Life spring Home Care
12.2019 - 03.2021
SENIOR HOSPICE TERRITORY SALES MANAGER
Good Shepherd Hospice
07.2017 - 12.2019
BUSINESS DEVELOPMENT/MARKETING MANAGER
Vitas Healthcare
01.2014 - 01.2017
DIRECTOR OF CORPORATE DEVELOPMENT
American Heart Association
01.2012 - 01.2014
OPTICAL TERRITORY SALES MANAGER
Hoya Vision Care
01.2009 - 01.2012
OPTICAL TERRITORY SALES MANAGER
Essilor of America
01.2006 - 01.2009
PERSONAL BANKER
HSBC
01.2003 - 01.2006
BACHELOR OF ARTS - Journalism
University of North Texas
MASTER OF BUSINESS ADMINISTRATION -
Texas Woman’s University