Bianca Bakley
Quester Marketing Agency
Norwalk
1
Certification
2
years of professional experience
Results-oriented Professional with a versatile skill set developed in fast-paced, client-focused environments. Managed projects effectively, ensuring timely delivery while crafting compelling narratives and engaging target audiences through strategic communication. Focused on leveraging transferrable skills to drive impactful campaigns that align with organizational goals.
Work History
Independent Contractor
1 Year 6 Months- Evaluated primary qualitative research findings to inform and enhance targeted advertising campaigns based on consumer insights.
- Assessed survey results to validate insights reflecting authentic consumer perspectives.
- Partnered with agency strategists to curate thematic analysis, enhancing data-driven decision-making.
Sales Associate
7 Months- Fostered genuine relationships with customers to enhance satisfaction and loyalty.
- Executed consistent inventory replenishment and recovery strategies to ensure optimal product availability.
- Adopted a proactive approach to enhance operational efficiency and drive higher conversion rates.
Floor Director/Production Assistant
1 Year 2 Months- Coordinated communication between control room and on-air talent to maintain broadcast standards and enhance viewer experience during live studio operations.
- Managed studio operations to maintain program schedules, facilitating seamless execution of daily live newscasts under pressure.
Education
Bachelor of Journalism - Strategic Communication
- Walter Williams Scholar
- Relevant Coursework: Weber Shandwick, NYCampaign, New York, NY. Collaborated on a team to uncover primary and secondary research and ideate data-driven insights for a leading CPG client. Designed and presented a strategic pitch deck to the agency for a national PR campaign.
- Professional Development: Missouri School of Journalism, Journalism Ambassador
- Capstone Project: AdZou Agency, Art Director. Oversaw creative production for FOX Sports' 2026 FIFA World Cup campaign, ensuring a cohesive brand identity and visual strategy to drive national audience engagement across digital and broadcast platforms.
Bachelor of Arts - Film Studies
- English Minor
Skills
Research methodologies
Data management
Visual content creation
Creative direction
Team collaboration
Workload management
Certification
- IAE Certified Ethical Advertising Scholar
- Google Ads AI-Powered Performance Ads Certification
Extra Curriculars
Kappa Alpha Theta, Alpha Mu– Alumnae Relations Director
Matchbook Marketing Agency– Researcher and Qualitative Analyst for Insights Team
Timeline
Sales Associate
Victoria's Secret & Co.
12.2025 - 07.2026Read More
Independent Contractor
Quester Marketing Agency
02.2025 - CurrentRead More
Floor Director/Production Assistant
KOMU 8 News
04.2024 - 06.2025Read More
University of Missouri–Columbia
Bachelor of Journalism from Strategic Communication
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University of Missouri
Bachelor of Arts from Film Studies
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