Bianka Hernandez
Miami,FL
Summary
Experienced operations and project leader with a background in sales, customer service, and program management. As a Sr. Specialist at AT&T, I lead initiatives that improve the customer experience, streamline operations, and grow revenue. With an MBA and Lean Six Sigma training, I combine a data-driven approach with a passion for building strong teams and smarter processes. I’m motivated by creating real results and helping organizations work better from the inside out.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Sr. Specialist Sales Execution
AT&T
Miami, FL
03.2024 - Current
- Spearheaded the end-to-end execution of high-impact sales programs, resulting in a 20% increase in sales efficiency across the market.
- Collaborated with cross-functional teams to develop and implement strategic sales initiatives, aligning efforts with broader business objectives and ensuring consistent messaging across channels.
- Analyzed sales performance metrics to identify trends and opportunities, using data-driven insights to refine strategies and improve program effectiveness.
- Managed a portfolio of sales programs, overseeing timelines, budgets, and resources to ensure successful execution and alignment with company goals.
- Presented strategic recommendations to senior leadership, influencing key decisions that drove growth and enhanced market competitiveness.
Sales Manager
AT&T
Miami, FL
06.2021 - 03.2024
- Leads and coaches a high-performing team of 20 employees, elevating productivity by 5% and operational excellence by 10% in the sales region through comprehensive sales methodology training and cross-selling initiatives
- Consistently elevates business sales year over year (YOY), leveraging strategic acumen and leadership prowess to position AT&T as a market leader; Implements strategic sales plans to exceed sales targets and revenue goals
- Strategically monitors metrics, KPIs, and marketing investments, implementing continuous improvements to enhance business performance, increase customer satisfaction (CSAT), and drive profitability
- Collaborates with cross-functional teams including marketing, operations, and product management to optimize sales offerings; Establishes and cultivates strong relationships with key clients and partners to expand market presence
- Specializes as a subject matter expert (SME) on service/product knowledge for AT&T Fiber and Operations, amplifying sales and streamlining operational tasks to fortify market presence and boost sales growth
- Recognized as area top seller, deploying sales strategies translating into substantial business growth and market dominance
Retail Sales Consultant
AT&T
Miami, FL
06.2014 - 05.2021
- Deployed in-depth service and product knowledge of offerings, driving strategic upselling techniques and delivering product/service education to customers, exceeding sales goals by 50% utilizing exemplary customer service skills
- Strategically utilized consultative sales approach to understand customer needs and recommend offerings; Remains current on sales industry trends and best practices, effectively communicating relevant information to customers
- Engaged and connected with a diverse customer base, employing strong communication and interpersonal skills
- Approached each problem with a solution-oriented mindset and analytical strategies to quickly resolve concerns
Education
MBA - Leadership
Florida International University
Miami, FL09.2023
Bachelor of Arts - Business Management
Florida International University
Miami, FL07.2021
Associate of Arts - Business Administration
Miami Dade College
Miami, FL12.2019
Skills
- Project Management
- Operations Management
- Program Execution
- Data Analysis and Reporting
- Cross-Functional Collaboration
- Strategic Planning
- Customer Experience Management
- Problem Solving and Critical Thinking
- Business Strategy Implementation
- Sales Operations Support
- Risk Management
- Communication and Presentation Skills
- Relationship Building
- Time Management and Prioritization
- CRM Systems (eg, Salesforce, proprietary AT&T tools)
- KPI Tracking and Performance Metrics
- Training and Coaching
Languages
Spanish
Native or Bilingual
Certification
- Lean Six Sigma Yellow Belt, Go Lean Six Sigma - March 2022
Accomplishments
- Connection Award
Timeline
Sr. Specialist Sales Execution
AT&T
03.2024 - Current
Sales Manager
AT&T
06.2021 - 03.2024
Retail Sales Consultant
AT&T
06.2014 - 05.2021
MBA - Leadership
Florida International University
Bachelor of Arts - Business Management
Florida International University
Associate of Arts - Business Administration
Miami Dade College