Summary
Overview
Work History
Education
Skills
Timeline
Generic

Bill Pozdoll

CHICAGO,IL

Summary

Proven E-commerce executive. Expert at managing P&L to drive top line revenues while accelerating bottom line growth. Extensive experience developing online/offline marketing plans for both direct to consumer and direct to business channels. Data-driven decision maker. Leader with a passion for inspiring team to embrace vision, challenges, and goals. Focused on the customer. Loves to win while adhering to core values.

Overview

40
40
years of professional experience

Work History

Vice President

1-800-flowers.com
05.2006 - Current
  • Accelerated 1-800 Baskets EBITDA growth over a ten year period from $2.8 million to $12 million (first 6 years) and then to $19 million (peak).
  • Turned around Popcorn Factory from a significant loss to breakeven to positive contribution
  • Identified new merchandising opportunities within strategic categories via a combination of insourcing and outsourcing
  • Improved gross margin rate from 42.6% to 50% +
  • Created detailed metrics to measure the efficiency and viability levels for each marketing initiative
  • Leveraged consumer reviews and surveys to improve customer satisfaction
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.


Director, Direct Markets

Archibald Candy Corporation
12.1985 - 01.2004
  • Managed all aspects of the Direct Markets division; consumer, corporate gift, and fundraising
  • Responsible for all aspects of web site development: functionality, creative, user experience, and site metrics.
  • Partnered with marketing teams to develop seasonal catalogs which required coordination of photography, layouts, copy, and print.
  • Budgeted all elements of the business: revenue build, marketing expenses, margin rates, and variable/fixed costs
  • Led the corporate and fundraising sales team to meet budgeted revenues
  • Completely managed call center which peaked at 150 agents

Education

DePaul University
Chicago, IL
05-1985

Skills

  • Team leadership
  • Relationship building
  • Decision-making
  • Critical thinking
  • Analytics
  • Strategic planning
  • Results-driven
  • Business development
  • Operations management

Timeline

Vice President

1-800-flowers.com
05.2006 - Current

Director, Direct Markets

Archibald Candy Corporation
12.1985 - 01.2004

DePaul University

Similar Profiles

  • Malana Wells

    Malana WellsMalana Wells

    High Reach Operator at 1-800-flowers.comHigh Reach Operator at 1-800-flowers.com

  • Colin Kelly

    Colin KellyColin Kelly

    Cleaner at 1-800-flowers.comCleaner at 1-800-flowers.com

  • Cameron Shaver

    Cameron ShaverCameron Shaver

    Environmental Health and Safety Security Supervisor at 1-800-FLOWERS.COM, INC.Environmental Health and Safety Security Supervisor at 1-800-FLOWERS.COM, INC.

  • Blanca Salgado

    Blanca SalgadoBlanca Salgado

    Medical Assistant/Preceptor at Advocate Media GroupMedical Assistant/Preceptor at Advocate Media Group

  • Kimberly Good

    Kimberly GoodKimberly Good

    Guest Service Representative at Graduate by Hilton BloomingtonGuest Service Representative at Graduate by Hilton Bloomington

CREATE PROFILE