Seasoned business professional with over twenty-five years of experience in the business and management of golf, food & beverage, retail, and operations. Knowledgeable of the “big picture” of club operations and able to easily interact with all departments and stakeholders. Comfortable and capable leader who enjoys managing, motivating, and building relationships. Budgeting and strategic planning. Detailed, self-motivated proactive leader as well as a team player; energized by the challenges of business and collaborative leadership. Dedicated teacher, club fitter, promoter of the game having introduced hundreds of new players to golf. Strong member/guest customer service skills - able to consistently and equitably deal with challenging situations, finding mutually acceptable solutions. Experience in connecting/building relationships with tournament groups, event managers, local corporations. Demonstrated high customer/member retention rate through personalized, individualized service.
Overview
29
29
years of professional experience
Work History
PGA Head Golf Professional
Medford Lakes Country Club
Medford Lakes, NJ
09.2013 - 06.2018
Ran the day-to-day business of golf at a busy country club located near Philadelphia, PA (30,000 rounds of golf in 2016).
Increased membership, developed golf learning programs and ran over (60) tournaments per year.
Opened a golf pro shop with sales exceeding $200,000 in 2016.
Conducted all buying and merchandising for the pro shop.
Hired and managed a staff of (10) employees and trained them for the highest level of service.
Gave golf lessons, performed club fittings, and organized equipment demo days.
Created and coached the first Shawnee High School girls’ golf team in 2015.
Worked closely with the board of elected members to enhance the membership experience at a private club.
A busy country club located near Philadelphia, PA.
PGA Director of Instruction
Seaview Golf Resort
Galloway, NJ
07.2010 - 09.2013
Developed golf instruction programs and golf schools for resort guests and members.
Instructed a heavy schedule of private lessons (3000 lessons and club fittings over three years).
Conducted weekly golf clinics and golf camps from 2011 to 2013.
Met with groups and organizations in the local area to bring golf and fitness to their lifestyle.
Worked closely with the Philadelphia PGA and the First Tee Program to grow the game of golf.
Developed one of the first PGA junior golf leagues in Atlantic County, NJ.
PGA Golf Instructor and Club Fitter
Harmon Golf Learning Center
Rockland, MA
09.2009 - 07.2010
Instructed a heavy schedule of golf lessons under lead instructor, Tom Cavicchi.
Learned club fitting from a PGA tour club fitter, Bob Quirk.
Learned new teaching skills from Butch Harmon and Tom Cavicchi.
Developed a client club sales program.
Voted a top instructor in New England in 2010 and 2011.
The premier golf training facility in the Boston area for lessons and club fittings.
PGA Golf Instructor
Cyprian Keyes Golf Club
Boylston, MA
01.2008 - 01.2009
Instructor for golf schools, weekly junior golf camps and corporate golf schools.
Was one of (3) club fitters.
Developed a private lesson clientele.
Voted one of the top ten golf instructors in New England in 2009.
Sponsored by Callaway Golf Center at Cyprian Keyes.
PGA Director of Instruction
Crooked Tree Golf Club
Tucson, AZ
01.2003 - 01.2008
Developed a skills center and golf program at Pima College.
Trained four instructors in a consistent teaching methodology.
Developed a college golf program for future PGM students.
Organized golf fittings and demo days to optimize retail sales.
Coordinated golf tournaments.
PGA Lead Golf Instructor
Catta Verdera Country Club
Lincoln, CA
01.2003 - 01.2008
Built golf instruction programs, schools and clinics for tournament groups, corporate outings, public/private golf lessons and club fittings.
Started up Nike Golf Camps for US Sports.
Trained assistant golf professionals for golf schools.
Developed instruction programs for every level of golfer.
Voted a top golf instructor in the San Francisco Bay Area in 2003-2008.
Awarded the 2006 Northern California PGA Teacher of the Year honor.
PGA Director of Instruction
Arizona National and San Ignacio Golf Clubs
Tucson, Arizona
01.2002 - 03.2003
Trained a staff of teaching professionals to teach several methods of instruction.
Conducted (1500) golf lessons for private and public students.
Participated in club sales and club fittings.
Developed a corporate golf school for Boeing Corporation.
Instructed members of the University of Arizona golf team.
PGA Lead Instructor
Jim McLean Golf Academy at Wild Horse Resort and Vistoso GC
Tucson, AZ
02.1999 - 12.2002
Taught the 8-step swing and X-factor golf swing methodologies.
Instructed several members of the University of Arizona golf team including Jenna Daniels, Ricky Barnes, Lorena Ochoa and Natalie Gulbis.
PGA Lead Instructor
John Jacobs Golf Schools
Tucson, AZ
02.1997 - 08.1999
Lead Instructor for golf schools and corporate clinics.
PGA Head Golf Professional and General Manager
Calistoga Golf Club
Calistoga, CA
01.1995 - 01.1997
Managed golf operations with an annual budget in excess of $450 K.
Exceeded revenue expectations by 20%.
Increased tournament participation by 25% from 1994 to 1997.
Increased membership and golf merchandise sales.
Implemented weekly staff meetings and training programs to enhance the club’s high standard of customer service.
Expanded both women’s and junior golf programs.
PGA Assistant Golf Professional
Presidio Golf Club
San Francisco, CA
02.1993 - 10.1995
Trained a golf and outside services staff of (15) employees.
Installed a POS system to more efficiently manage retail operations.
Coordinated (25) annual corporate events.
Managed a caddie program.
Taught over 800 private lessons to golfers of all levels.
Northern California Assistants Champion, 1995; PGA Assistants Committee Board Member.
Assistant Golf Professional
The Citrus Club
La Quinta, California
10.1992 - 05.1994
Worked with membership and resort play at a high-end private golf club.
Instructed tournament groups for the KLS Group with Jim McLean and Dave Pelz.
Outside Services / Assistant Golf Professional
Riviera Country Club
Los Angeles, California
04.1990 - 09.1991
Worked with membership to enhance the level of service befitting Riviera C.C.
Assisted in tournament preparation, including preparation for the Los Angeles Open.
Worked directly with head golf professional, Peter Oosterhuis.
Outside Services / Assistant Golf Professional
Bel-Aire Country Club
Los Angeles, California
03.1989 - 04.1990
Worked in outside services and learned the behavior suitable for one of the most exclusive country clubs in America.
Became PGA head golf professional Eddie Merrins’ Assistant to the Teacher.
Was taught the “Swing the handle” teaching technique from Eddie Merrins, PGA.
Education
B.S. - Communications
University of Massachusetts
Amherst
Skills
Business management
Golf operations
Food & beverage management
Retail management
Operations management
Budgeting
Strategic planning
Leadership
Relationship building
Customer service
Event management
Customer retention
Related Work Experience And Skills
Trackman
K-Vest
V-1 video app for the golf swing
Boditrak
E-16
Flight Scope
Tournament Management TPP
POS operations
Player registration and tee sheet management
Outside services operations
Range operations
Wage control and hiring and management in all phases of golf operations required at private, semi-private, public and resort golf courses and clubs
References
Available Upon Request
Professional Awards
Northern California PGA 2006 Teacher of the Year
Top 100 Instructors 2007 Golf Digest Magazine
Voted 2009, 2010 and 2011 Top 10 Instructors New England Golf Magazine
Top Instructor in 2005 Northern California by Sacramento Magazine, San Francisco Magazine and Gold Coast Magazine
Author of 7mythsofgolf.com and writer for PGA.com
Development of the mentor program for assistant golf professionals in the NCPGA (2007)
Member of PR Committee with John Hugh, President of the NCPGA Section
Worked with Dr. Glen Albaugh and PGA tour professional Scott McCarron
Assisted the University of Arizona Golf Team (1998-2003)
Notable Skills
Seasoned business professional with over twenty-five years of experience in the business and management of golf, food & beverage, retail, and operations
Knowledgeable of the 'big picture' of club operations and able to easily interact with all departments and stakeholders
Comfortable and capable leader who enjoys managing, motivating, and building relationships
Budgeting and strategic planning
Detailed, self-motivated proactive leader as well as a team player; energized by the challenges of business and collaborative leadership
Dedicated teacher, club fitter, promoter of the game having introduced hundreds of new players to golf
Strong member/guest customer service skills - able to consistently and equitably deal with challenging situations, finding mutually acceptable solutions
Experience in connecting/building relationships with tournament groups, event managers, local corporations
Demonstrated high customer/member retention rate through personalized, individualized service
Timeline
PGA Head Golf Professional
Medford Lakes Country Club
09.2013 - 06.2018
PGA Director of Instruction
Seaview Golf Resort
07.2010 - 09.2013
PGA Golf Instructor and Club Fitter
Harmon Golf Learning Center
09.2009 - 07.2010
PGA Golf Instructor
Cyprian Keyes Golf Club
01.2008 - 01.2009
PGA Director of Instruction
Crooked Tree Golf Club
01.2003 - 01.2008
PGA Lead Golf Instructor
Catta Verdera Country Club
01.2003 - 01.2008
PGA Director of Instruction
Arizona National and San Ignacio Golf Clubs
01.2002 - 03.2003
PGA Lead Instructor
Jim McLean Golf Academy at Wild Horse Resort and Vistoso GC