Billy Farrell
Belmar,NJ
Summary
Business Development Representative bringing expertise in marketing, sales, and operations with an extensive track record of catalyzing sales growth within diverse industries such as Financial Services, State & Local Government, Higher Ed, Healthcare, Manufacturing, Call Centers, and more. Played a pivotal role in demand generation with outbound efforts while managing inbound leads from events and other marketing activities. Working as the sole BDR at BIO-key, Self-managed and motivated to keep up with volumes while covering all of North America as a territory. This initiative expanded the products' reach and strengthened collaborative efforts within the partner network.
Overview
6
6
years of professional experience
Work History
Business Development Representative
BIO-key International
07.2021 - Current
- Responsible for all demand generation efforts to create new business opportunities from events/trade shows to cold prospecting using Zoominfo.
- I self-managed my role as the sole BDR for North American Sales.
- Represented BIO-key at industry events & conferences, building brand awareness & promoting the company’s software & hardware.
- Covered geographical regions worldwide, then targeted central/western USA & Canada.
- Targeted prospects in Financial Services, SLED, Healthcare, Manufacturing, Retail, Call Centers, & more.
- Developed & executed strategies for building & managing a network of over 60+ channel partners across multiple regions, resulting in an increase of 23% in deals driven through the channel while training their sales teams to enable them to sell our suite of solutions.
- Worked closely with marketing to uncover, register, and attend key events for best demand generation results based on industry and theme.
Business Development Manager
Pixofix
03.2020 - 07.2021
- Identified and qualified new business opportunities in North America using cold outreach tactics to enterprise e-commerce organizations for photo editing.
Account Executive
Gannett
09.2019 - 03.2020
- Maintained and expanded an existing book of business while acquiring new business for both print and digital marketing services (DMS) using both warm and cold sales outreach.
Account Executive
Yelp
09.2018 - 09.2019
- Owned and managed a pipeline of customers selling advertisements on Yelp's self-service platform to small and medium-sized businesses through high-volume cold-calling tactics.
Education
Communications
Ocean County Community College
Toms River, NJ05.2014
Skills
- Demand Generation
- Full-Cycle Sales Management
- Virtual Demonstrations
- HubSpot
- Salesforce
- SalesLoft
- Account Mapping
- Channel Networking
- ZoomInfo
- Prospecting/Lead Generation
- Channel Enablement
Timeline
Business Development Representative
BIO-key International
07.2021 - Current
Business Development Manager
Pixofix
03.2020 - 07.2021
Account Executive
Gannett
09.2019 - 03.2020
Account Executive
Yelp
09.2018 - 09.2019
Communications
Ocean County Community College
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