Biren Soni
Salt Lake City,UT
Summary
Results-driven hospitality professional with a proven track record of advancing to general manager, leading operational excellence, visible increase in revenue, and improving guest experiences across Marriott, IHG, Choice Hotels, Wyndham, and BWH properties. Expert in completely overseeing profit and loss statement, optimizing labor, managing revenue strategy, and leading multiple departments with a strong focus on aligning service execution with profitability goals.
Recognized for building high-performance teams, strengthening service culture, and implementing strategic plans into action that boost guest satisfaction scores, profitability, and online reputation in competitive markets. Brings a leadership style that focuses on mentorship, getting performance-driven results, attention to details, and accountability.
This leads to delivering consistent operational success while also setting up properties for long term growth. Experienced in driving sales and marketing initiatives by actively pursuing leads and being on top of RFPs through platforms like Cvent and HotelPlanner, contributing to increased group bookings and visible revenue growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
General Manager
Best Western Plus
Provo, UT
10.2025 - Current
- Direct full-scale hotel operations with ownership of P&L performance, cost control, and revenue strategy
- Drive RevPAR, ADR, and occupancy growth through pricing strategy and demand forecasting
- Developed staffing strategies to optimize labor costs while maintaining high service quality
- Elevated guest satisfaction and online ratings by implementing service recovery systems and staff accountability
- Lead cross-functional teams across front office, housekeeping, and maintenance to ensure seamless execution of service standards
- Strengthen brand compliance, audit, lead meetings to ensure consistent performance standards
- Led sales efforts by sourcing leads and submitting RFPs through platforms such as Cvent and HotelPlanner to increase group and corporate business.
Front Desk Manager & Back Office Manager
Staybridge Suites by IHG
Lehi, Utah
07.2025 - 10.2025
- Managed both front desk and back office operations ensuring seamless coordination between guest services and administrative functions
- Oversaw reservations, customer interactions, and financial reporting to maintain operational accuracy
- Supervised staff scheduling and payroll coordination
- Maintained IHG brand standards while improving efficiency and guest satisfaction
- Specifically brought in to support the transition from OperaCloud to HotelKey PMS for faster system implementation and staff adaptation
Front Desk Lead
Fairfield Inn & Suites by Marriott SLC South
Salt Lake City, UT
01.2023 - 07.2025
- Supervised front desk operations, including reservations, guest check-in/out, and cash handling in alignment with Marriott brand standards and guest experience expectations.
- Collaborated closely with housekeeping and maintenance departments to ensure high operational standards and consistent service delivery.
- Assisted with payroll operations and contributed to budgeting and renovation initiatives.
- Trained and mentored front desk associates, ensuring adherence to brand protocols and guest service standards.
Front Desk Agent & Supervisor
LaQuinta Inn & Suites by Wyndham
South Jordan, UT
01.2024 - 03.2025
- Oversaw front desk team operations, schedules, and training to maintain service excellence.
- Implemented guest experience strategies that led to measurable improvements in satisfaction scores.
- Handled escalated guest concerns, resolved conflicts, and ensured effective complaint resolution.
- Conducted daily team briefings and implemented operational improvements based on guest feedback.
Front Desk Clerk -> Front Desk Manager -> Assistant General Manager
Ramada by Wyndham -> Rodeway inn & Suites (Choice Hotels) -> Comfort inn & Suites (Choice Hotels)
Salt Lake City, UT
01.2022 - 07.2025
- Managed day-to-day operations, including front desk, reservations, staffing, and inventory management
- Played a key role in full property renovation and operational transition across multiple brand changes
- Led transition from OPERA PMS to Choice Advantage, including system implementation and staff training
- Supported rebranding transitions including renovation upgrades
- Oversaw guest service, ensuring smooth check-in/ out, handled escalations, and service improvements during high change operational periods
- Supported financial reporting, vendor coordination, and cost management
- Played a key role in mentoring new team members and sustaining a positive work environment
Education
Bachelor of Science - Computer Application
Gujarat University
Ahmedabad, IndiaSkills
- Property Management Systems:
- Opera V5, Fosse, SynXis PM, Opera Cloud, Choice Advantage, SynXis Cloud, Opera Cloud, Visual Matrix Cloud
- Hospitality Systems & Tools:
- Reservation Systems, POS, Microsoft Office Suite, Sales Force, Fosse, MARSHA, One Yield, Sertifi e-Authorize, Oracle, Choice central, Canary, Visionline, Assa Abloy
- Operations Leadership & Management
- Budgeting & Payroll
- Sales & Marketing
- P&L Ownership
- Conflict Resolution
- Team Leadership & Development
- Brand Compliance
- Guest Experience Strategy
- Leadership and team building
- Problem resolution
- Operations management
Certification
- Food Handlers Permit Certified
- Certified Pool Operator(U.S)
Languages Known
English (Fluent)
Hindi (Fluent)
Gujarati (Fluent)
Entrepreneurial Experience
- Founder & CEO- HB Computers
- 2001 - Present
- Built and sustained a customer-focused computer hardware business
- Oversaw operations, finances, and client relationships
- Established a reputation for quality, reliability, and long-term customer retention
Timeline
General Manager
Best Western Plus
10.2025 - Current
Front Desk Manager & Back Office Manager
Staybridge Suites by IHG
07.2025 - 10.2025
Front Desk Agent & Supervisor
LaQuinta Inn & Suites by Wyndham
01.2024 - 03.2025
Front Desk Lead
Fairfield Inn & Suites by Marriott SLC South
01.2023 - 07.2025
Front Desk Clerk -> Front Desk Manager -> Assistant General Manager
Ramada by Wyndham -> Rodeway inn & Suites (Choice Hotels) -> Comfort inn & Suites (Choice Hotels)
01.2022 - 07.2025
Bachelor of Science - Computer Application
Gujarat University