Blake Roberts
Celina
Summary
Results-driven professional with 5+ years of B2B experience managing complex, multi-stakeholder initiatives across technology, healthcare, and enterprise environments. Professional manager with significant expertise in overseeing complex projects and ensuring timely delivery. Skilled in strategic planning, budget management, and risk assessment. Strong focus on team collaboration, fostering results-driven environment, and adapting to changing needs. Known for reliability, leadership, and effective communication.
Overview
5
5
years of professional experience
Work History
Program & Campaign Manager
Tanium
Addison, TX
04.2025 - Current
- Consistently deliver 10+ qualified meetings/month to field Account Executives, tracking pipeline metrics, SQO conversion, and activation goals using Salesforce, LinkedIn Sales Nav, and Highspot.
- Developed and executed multi-channel marketing campaigns to enhance brand awareness and engagement.
- Manage KPI dashboards and weekly reporting cadences, identifying performance gaps and iterating on messaging to improve conversion rates.
- Coordinate stakeholder communications and campaign timelines across multiple simultaneous programs, balancing competing priorities with a structured, process-driven approach.
Client Program Specialist
Globe Life
Remote
01.2024 - 04.2025
- Managed a distributed book of business, overseeing client discovery, needs analysis, and tailored benefits presentations for working families and small-business plan participants.
- Led end-to-end coordination of open enrollment campaigns, including stakeholder communications, meeting logistics, deliverable scheduling, and follow-up reporting.
- Built data models and client-facing presentations that simplified complex benefit structures, driving informed decision-making and high client retention.
- Developed and implemented training programs for new team members to enhance operational efficiency.
Clinical Sales Specialist
Johnson & Johnson (DePuy Synthes)
Texarkana, TX
10.2022 - 01.2024
- Managed a 2-state territory expansion project, coordinating with hospital systems, OR teams, and purchasing committees to drive adoption of trauma fixation devices.
- Served as embedded project advisor in live OR environments, coordinating real-time logistics, troubleshooting, and cross-functional stakeholder alignment during complex surgical procedures.
- Developed and maintained strong relationships with healthcare professionals to promote product awareness.
- Conducted detailed product presentations demonstrating clinical benefits and features to surgical teams.
Territory Launch Manager
Electronic Waveform Lab, Inc.
Dallas–Fort Worth, TX
04.2021 - 08.2022
- Led the ground-up launch of the DFW regional territory, building project plans, establishing workflows, and executing all phases from prospecting through post-sale onboarding.
- Managed full project lifecycle for new account acquisition, clinical demonstrations, and provider onboarding, delivering white-glove implementation support to maximize adoption.
- Designed and delivered stakeholder training programs for physicians, PTs, and rehab clinics, driving product adoption and generating referral pipeline through structured onboarding.
- Developed project timelines and monitored milestones for timely execution.
Education
Bachelor of Science - Kinesiology
Texas A&M University At Texarkana
Texarkana, TX12-2019
Skills
- Project Execution
- Process Improvement
- Cross-Functional Delivery
- Salesforce
- LinkedIn Sales Nav
- ZoomInfo
- Highspot
- Risk management
- Root-cause analysis
- Consultative Selling
Timeline
Program & Campaign Manager
Tanium
04.2025 - Current
Client Program Specialist
Globe Life
01.2024 - 04.2025
Clinical Sales Specialist
Johnson & Johnson (DePuy Synthes)
10.2022 - 01.2024
Territory Launch Manager
Electronic Waveform Lab, Inc.
04.2021 - 08.2022
Bachelor of Science - Kinesiology
Texas A&M University At Texarkana
Core Competencies
- Project Execution – End-to-end campaign & program management, milestone tracking, KPI reporting
- Stakeholder Management – Cross-functional alignment with Marketing, Product, Sales, and Field leadership
- Process Improvement – Outbound playbook development, workflow optimization, SOP creation
- Communication – Executive-level presentations, stakeholder reporting, cross-team coordination