Blanca Vigil
Summary
Innovative professional with proven track record of driving engagement through creative strategies. Expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
9
9
years of professional experience
Work History
Social Media Marketing Specialist
Daystar Television Network
12.2020 - Current
- Effectively managed the organization's YouTube channel through strategic implementation of SEO analytics resulting in an average YOY subscriber growth of 260%.
- Developed compelling copy used for digital media, social media, email campaigns and on-air broadcasts, effectually increasing engagement and reach.
- Boosted reach by overseeing creation of digital content, cross-platform social media posting, and reviewing analytics to measure engagement.
- Onboarded and trained new team members on best practices for creating, editing and scheduling engaging social media content to successfully implement new initiatives.
- Participated in brainstorming sessions to generate creative ideas to expand reach.
Account Executive
IATS Payments
04.2018 - 09.2020
- Successfully integrated partner residuals and payment settlement processes to corporate office following acquisition.
- Managed monthly residual partner payment process, delivering top quality service and upholding client-partner relationships.
- Acted as the financial liaison between Accounting and clients, helping facilitate account reconciliations to uphold customer satisfaction and loyalty.
- Reduced company's financial losses by identifying and correcting discrepancies and satisfying outstanding receivables.
- Developed reports analyzing account performance data, providing valuable insights for future strategy adjustments or improvements.
- Coordinated efforts with IT department to troubleshoot and resolve any software or system issues impacting payment processing functions.
Merchant Relations Coordinator
First American Payment Systems
10.2015 - 04.2018
- Supervised Merchant Relations team through effective training and mentoring, fostering a culture of professional growth.
- Oversaw critical responses to de-escalate complaints submitted through various forums for optimal relationship management.
- Managed Merchant forms, liaising with company leadership to implement key updates.
- Performed yearly quality assurance review of annual IRS merchant forms prior to submitting to the IRS.
Education
Bachelor of Arts - International Studies
University of North Texas
Denton, TXSkills
- Strategic planning
- Decision-making
- Task prioritization
- Analytical thinking
- Content development
- Reliability
Languages
English
Native or Bilingual
Spanish
Professional Working
Accomplishments
- Developed effective strategy for YouTube growth resulting in average 260% year over year growth.
- Collaborated with team of 7 in conceptualization and development of a new original broadcast program.
- Identified and implemented new stream of income for the organization, increasing ROI.
- Successfully coordinated the integration and streamlining of residual payment functions in acquisition.
Timeline
Social Media Marketing Specialist
Daystar Television Network
12.2020 - Current
Account Executive
IATS Payments
04.2018 - 09.2020
Merchant Relations Coordinator
First American Payment Systems
10.2015 - 04.2018
Bachelor of Arts - International Studies
University of North Texas
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