Bob Filipczak
Kimball,MN
Summary
Storytelling is important; story finding is even more so. Finding an organization’s story and delivering it to its audience is at the heart of what I do. I have done that through long-form articles, videos, books, newsletters, events, white papers, blogs, Facebook posts and tweets. Let me find, and tell, your organization’s story.
Overview
21
21
years of professional experience
Work History
Customer Service AssociateHardware
Home Depot
01.2023 - Current
Content Specialist
Homes for Heroes
01.2022 - 01.2023
- SEO – Hubspot certified
- Blogging wrote three blogs a week, sometimes using ChatGPT and two SEO tools. I published on WordPress
Content Specialist
Legacy Building Solutions
01.2019 - 01.2022
- Blogging – wrote blogs weekly and increased readership by 100%.
- Email Marketing – wrote personalized emails for campaigns
- Webinar Scripting—wrote scripts for marketing webinars
- CMS—published on customer–facing platform through Hubspot
Communications Coordinator
National Road Research Alliance (MnDOT)
01.2016 - 01.2019
- Event Planning— planned and produced two national pavement conferences
- Newsletter – Monthly newsletter for 1,500 pavement engineers using Mailchip
- Video – documented testing and new research at MnRoad
- Webinars – produced monthly webinars for pavement professionals
Social Media Manager / IO 3
MnDOT
01.2009 - 01.2016
- Social Media – managed social media (Facebook, Twitter, YouTube) for the entire agency
- Video – Shot, edited and produced videos on construction projects and traffic innovations
- Web Maintenance – fixed, edited and built webpages for both internal and external audiences
- Internal Newsletter – wrote articles for the internal newsletter
Site Content and UX Specialist
Ameriprise
01.2007 - 01.2009
- Copywriting – wrote copy for customer-facing platform
- Wireframes – helped design wireframes for a new design of the website
- Usability Testing – helped conduct usability tests to design new website
Brand Communications Manager
Capella University
01.2005 - 01.2007
- Email Marketing – wrote emails promoting enrollment and re-enrollment
- Newsletters – managing editor for monthly newsletter for students and faculty
- Direct Mail – copywriting for direct mail
- Scripts – wrote scripts for leaders and faculty who were
- Created content for customer–facing platform
Education
Bachelor of Arts - undefined
St. John's University
Digital Content Production Fellowship - undefined
Organizing for Action
01.2016
Skills
- SEO Certified
- Content
- Copywriting
- Interviewing
- Video Production
- Social Media
- Journalism
Websites
Accomplishments
- Co-Author of Generations at Work (1st and 2nd edition), https://www.amazon.com/Generations-Work-Managing-Boomers-Workplace/dp/0814432336
- Digital Content Production Fellowship
Tools Used
- Microsoft 365
- Adobe Premiere Pro
- Davinci Resolve
- Search IQ
- Yoast
- WordPress
- HubSpot
- Square
- Dreamweaver
- HTML
- MailChimp
- Hootsuite
- GovDelivery
Earlier Positions
- Online Editor, Woodworkers Journal
- Communications Consultant, Piper Jaffray
- Staff Editor, Training Magazine
Hobbies and Interests
- Woodworking
- Cooking
- Creative Writing
Timeline
Customer Service AssociateHardware
Home Depot
01.2023 - Current
Content Specialist
Homes for Heroes
01.2022 - 01.2023
Content Specialist
Legacy Building Solutions
01.2019 - 01.2022
Communications Coordinator
National Road Research Alliance (MnDOT)
01.2016 - 01.2019
Social Media Manager / IO 3
MnDOT
01.2009 - 01.2016
Site Content and UX Specialist
Ameriprise
01.2007 - 01.2009
Brand Communications Manager
Capella University
01.2005 - 01.2007
Bachelor of Arts - undefined
St. John's University
Digital Content Production Fellowship - undefined
Organizing for Action