Bob Orfield
Hopkinsville,KY
Summary
Retail Operations Executive with 32+ years of progressive leadership directing multi-site convenience store and fuel retail organizations. Proven success managing multi-state footprints, complex P&Ls, and large-scale teams of up to 700+ employees across 94 locations. Expert in strategic planning, food service integration, process automation, and building high-performing leadership teams that exceed EBITDA and growth objectives.
Overview
32
32
years of professional experience
Work History
Vice President of Retail
Max Arnold & Son's Oil Company
2025.09 - Current
- Direct retail operations, merchandising, marketing, HR, and inventory systems.
- Partner with senior leadership to design short-term and long-term corporate growth.
- Hold full P&L ownership, develop labor budgets and precise sales forecasts.
- Built and launched the company's proprietary Loyalty App and rewards program.
- Authored and deployed company-wide training programs and Standard Operating Procedures.
Regional Director of Operations
GPM Investments
2017.04 - 2025.09
- Led 9 District Managers, 94 stores, and 700+ team members across TN, VA, and NC.
- Achieved consistent top 3 EBITDA performance contributing over $20M annually via operational discipline.
- Consistent top-level performer on Company’s Operating Performance Scorecard.
- Operations liaison on numerous inter-departmental committees and focus groups.
- Region served as primary test group for CAO (Computer Aided Ordering), Blue Yonder (scheduling), and numerous other company initiatives.
- Served as mentor to new to the company or recently promoted Regional Operations Managers.
- Developed 3 District Managers into Regional Operations Manager roles.
- Operated 2 Regions consisting of 185 stores and 19 District Managers while developing my Sr District Manger to assume Regional Operations Manager role.
F&B Category Manager
Roadrunner Markets
2014.11 - 2017.04
- Engineered and built multiple proprietary food and beverage programs from the ground up.
- Developed and launched a branded gourmet grilled cheese concept and an MTO gourmet pizza program.
- Rolled out a hot fried chicken deli program and an upgraded Grab-N-Go fresh food line.
- Upgraded the dispensed beverage category layout and product mix to maximize profit margins.
Division Operations Manager
Roadrunner Markets
2007.11 - 2014.11
- Directed 5 District Managers and held complete financial accountability for 46 retail stores.
- Maximized metrics across a major retail division to increase sales, compliance, and team staffing.
District Manager
Roadrunner Markets
2004.11 - 2007.08
District Manager
Sunoco Corporation
2001.02 - 2004.11
District Manager
Sunoco Corporation
1994.08 - 2001.02
Education
undefined
East Tennessee State University
Skills
- Multi-Site Operations: Executive oversight of large-scale, multi-state retail store networks
- Financial Management: Full ownership of regional P&Ls exceeding $20M, forecasting, and budgets
- Food Service & Merchandising: Concept development, vendor negotiations, and category strategy
- Technology Implementation: Digital loyalty apps, automated ordering, and labor scheduling tools
- Talent Development: Proven record of mentoring District Managers into regional executive roles
Timeline
Vice President of Retail
Max Arnold & Son's Oil Company
2025.09 - Current
Regional Director of Operations
GPM Investments
2017.04 - 2025.09
F&B Category Manager
Roadrunner Markets
2014.11 - 2017.04
Division Operations Manager
Roadrunner Markets
2007.11 - 2014.11
District Manager
Roadrunner Markets
2004.11 - 2007.08
District Manager
Sunoco Corporation
2001.02 - 2004.11
District Manager
Sunoco Corporation
1994.08 - 2001.02
undefined
East Tennessee State University