Bobbi Kent
Orlando,FL
Summary
Experienced Sr. Practice Development Manager with a demonstrated history of people and relationship focused business development. Meta-cognitively proficient, expert in assessing needs of overall business, instilling curated solutions encompassing growth and success of individual and teams. Cultivating culture, ensuring overall success with a laser focus on patient experience, conversions, outcomes, and retention. Skilled in Team Building, Coaching, Collaboration, Sales, Consultation, Negotiation, Clinically Proficient in Body Contouring with an in-depth knowledge of the Allergan Aesthetics Portfolio, and alternative aesthetic market offerings.
Developed key skills in fast-paced business environment, focusing on strategic growth and client relationship management. Transitioning into new field, leveraging expertise in market analysis and business planning. Ready to contribute to dynamic and innovative teams.
Driven and results-focused professional with natural ability to build strategic relationships and identify business opportunities. Well-versed in market analysis and business planning, bringing strong background in negotiation and sales tactics. Poised to deliver significant growth and foster long-term partnerships.
Overview
17
17
years of professional experience
Work History
Sr. Business Development Manager
Allergan Facial Aesthetics
Orlando, FL
10.2023 - Current
- Developed strong relationships with both business owners and staff, leading to long-term partnerships and increased brand loyalty.
- Pre-Call planning to ensure impactful meetings and delivering value. Strong follow up to ensure measurable growth.
- In depth understanding of RCR+F and successfully demonstrate to business owners strategy and the value of the Allergan Aesthetics partnership.
- Collaborated with inside sales and collaborative partners to ensure business owners experience a united approach in driving business in their practices.
- Successfully created a comprehensive plan around AMI trainings prepping with observation days, rheology workshops, consultation training and confidence days, ensuring pull through and increased brand loyalty.
- Thoroughly understand and champion APP and the importance of Alle.
- Enthusiastically work conferences and represent the Allergan Aesthetics portfolio
- Team player and collaborator assist with AMI coverage as needed and requested.
Sr. Practice Development Manager
Allergan Body Contouring
Central New Jersey
01.2020 - 10.2023
- Quota Club 2020
- Pre-call plan sales calls to maintain time efficiency ensuring maximum effective account interaction offering the gold standard of customer service and support
- Recruit, Convert, Retain across portfolio is executed and measured utilizing reports and data at quarterly business meetings
- Collaboration is a top priority; counterpart and teammate relationships are maintained with weekly and bi-weekly calls
- Promotes and ensures providers and business owners attend CSU, virtual and CFC programs
- Navigated Elite hold and press releases with integrity, empathy protecting the Allergan/CoolSculpting Brand by controlling the control-ables and offering unwavering account support and timely updates
- Maintains a highly communicative relationship with ASM assisted in 25 Elite conversions to date
- Identifies and nominates accounts discerning ready, willing and able for APC services
Practice Development Manager II
Allergan Body Contouring
Central New Jersey
06.2017 - 10.2023
- Presidents Club 2019
- Field Sales Trainer 2018
- Quota club 2017, 2018
- Forecasting and business meetings performed quarterly
- Assisted in second/third system sales and add on applicators, maintains a highly communicative successful relationship with ASM
- Procedural knowledge of Allergan programs Allergan Partner Privileges, CoolSculpting Rewards, Co-Op, Alle and internal data platforms Madi and Moxi
- Maximized in practice use of promotional offers, strategized when offers were not available pivoting to selling value, outcomes and expertise of provider
- Launched 'Your Practice Our Purpose'
- Championed the full Allergan Portfolio post-acquisition
- Collaborated with Facial and SKM counterparts to ensure we were supporting our accounts and proactively sharing findings on area of opportunities
- Diligently worked on CoolEvent presentation skills ensuring patient engagement and event success resulting in continued account participation in traditional CoolEvents
- Enthusiastically participates in CSU coverage, providing customers with an exceptional Allergan Training experience
- Studied and revisited protocols to ensure my skillset is expert level offering the greatest value to providers and teammates
Practice Development Manager I
Zeltiq
North New Jersey
12.2016 - 06.2017
- Effectively utilized CoolConnect reports and data available to understand utilization trends determining areas of opportunity, strategized based on findings
- Assessed top 10 accounts using SWOT analysis to create measurable action items, including clinical and front desk training, marketing, social media, events, Crystal Reward participation, created custom compensation plans for providers
- Measured action items utilizing CoolConnect reports, secret shop call reports, assisted offices in auditing charts reviewing treatment plans, before and after pics to ensure great outcomes
- Rapidly grew level I territory North New Jersey, promoted to Level II Central New Jersey within 6 months of onboard date
- Post promotion managed, supported both territories and assisted in training new practice development manager post on-boarding
Patient Care Sales Consultant
Sono Bello
King of Prussia, United States
11.2014 - 11.2016
- Lead sales consultant responsible for all surgical revenue in practice
- Built practice revenues by generating strong partnerships and expanding lead sources using cross promotion and referral programs
- Prospected, identified and closed incoming leads and potential patients resulting in year over year growth
- Consulting, medical intakes confirming candidacy for procedures while utilizing the company's strict compliance to indications promoting safe procedures (Invasive and noninvasive) body contouring
- Demonstrates exceptional standards of ethics, clear explanation of procedures/treatments & clear expectations of results
- Worked closely with a team of Board-Certified Plastic Surgeons to educate and discuss innovative technology and procedures to grow the practice
- Grew total partnerships and increased practice profit by 40% since January
- Successfully launched Sono Bello Lift procedure generating 75% more than projected revenue in first month of launch
Mid-Atlantic Regional Manager
American Laser Skincare
Pennsylvania, Virginia
11.2013 - 11.2014
- Responsible for a team of 50+ with an average regional yearly revenue of over $5M
- Maintain excellent customer service standards and strong customer relations
- Motivate, coach and mentor clinic managers to reach aggressive sales targets with integrity
- Monitor labor and supply budgets for increased profitability
- Train team on day-to-day procedures and visit all 10 clinics monthly to ensure strict compliance with HIPPA and company regulations
- Facilitate successful launch of new treatments and products including Gentle Max Pro, EMatrix, Zerona, SilkPeel, SkinMedica, ENVY, Vivite, Botox, and Dermal Fillers
- Collaborate with medical director to recruit and train a team of medical professionals responsible for providing aesthetic procedures
Clinic Management
American Laser Skincare
Latham, New York
12.2009 - 11.2014
- Responsible for building and developing a team of paramedical aestheticians
- Managed medical directors injectable schedule ensuring appointments were at capacity
- Self motivated, organized, competitive and driven to close sales utilizing my solution orientated mind set reinforced by my extensive product and industry knowledge
- Set sales goals, schedule and assign tasks, boost employee morale, and motivate team to reach aggressive sales and performance targets
- Manage team to rapidly adopt corporate initiatives and protocol changes
- Train team, audit treatments to ensure quality result driven treatments assign additional training's as deemed necessary
- Develop and sustain marketing partnerships; present and manage joint partner-marketing initiatives and cross promotions with businesses in my market resulting in a rapidly expanded client base
- Handle record-keeping, corporate reporting and day-to-day cash /credit management and reconciliation
- Extensive product knowledge: Botox, Juvederm, Radiesse, Belotero, Vivite and Skinmedica
- One of five clinic managers selected to sit on promotional development board
- Most positive reviews in Q1 & Q2 2012
- Second most Profitable clinic in New York region 2012 and 2013
Education
Psychology
Hudson Valley Community College
Troy, New York01-2021
Medical Aesthetics
Aesthetic Science Institute
Latham, New York01-2010
Skills
- Critical thinking and problem solving
- Ability to Work Under Pressure
- Adaptability
- Consultative Selling
- Servant Leadership
- Territory management
- Competitive intelligence
- Industry expertise
- Sales planning and strategy
- Staff training and development
- Data-driven decision making
- Objection handling
Timeline
Sr. Business Development Manager
Allergan Facial Aesthetics
10.2023 - Current
Sr. Practice Development Manager
Allergan Body Contouring
01.2020 - 10.2023
Practice Development Manager II
Allergan Body Contouring
06.2017 - 10.2023
Practice Development Manager I
Zeltiq
12.2016 - 06.2017
Patient Care Sales Consultant
Sono Bello
11.2014 - 11.2016
Mid-Atlantic Regional Manager
American Laser Skincare
11.2013 - 11.2014
Clinic Management
American Laser Skincare
12.2009 - 11.2014
Psychology
Hudson Valley Community College
Medical Aesthetics
Aesthetic Science Institute