- Color Commentary for the Lubbock Matadors Soccer Club (2023-current)
John Bocanegra
Lubbock,TX
Summary
Creative Services Manager equipped to drive improvements in operations, creative development and revenue with hands-on and decisive leadership of team activities and processes. Leads and manages all facets of design strategy for television and digital marketing campaigns. Versed in both traditional and digital communications. On-camera talent. Former live newscast director and News Operations Supervisor.
Overview
13
13
years of professional experience
Work History
CREATIVE SERVICES MANAGER
GRAY TELEVISION, KCBD-TV
02.2023 - Current
- Project management for all commercial production
- Inspected layouts and advertising copy and edited scripts, audio and video, and other promotional material to adhere to specifications.
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, and company officials
- Worked closely with clients to design effective promotions to meet customer needs and exceed sales goals.
- As well as the listed duties in the Producer position:
Creative Services Producer
GRAY TELEVISION, KCBD-TV
04.2020 - Current
- Production of short-form content, station promotions, commercials, testimonials, and long-form content
- Technical trainer of incoming marketing employees (Canon and BlackMagic cameras, lighting, audio, office procedure)
- Effective copywriting, communication, and organizational skills
- Multiple project management and meeting production deadlines for television/commercial/social media
- Manages production scheduling for commercial clients
- Direction of commercial\on-site production including client interaction, creative problem solving, setup and set dressing, as well as camera work, lighting, and audio
- Assist in the execution of live contests/promotions/ and lead special live news remote productions for KCBD, Children's Miracle Network, and the South Plains Food Bank.
- Aided in targeted special reports for news/Investigative brand promotions
NEWS OPERATIONS SUPERVISOR
GRAY TELEVISION, KCBD-TV
07.2011 - 04.2020
- Technical proficiency in newscast directing, onboarding of new production specialists in all aspects of live production
- Management of staff for weekday and weekend newscasts
- Proficiency in studio lighting, Chyron graphics, audio, and editing (Edius) positions
- Communication between the team of talent in the studio, booth producer, CG operator, audio operator, live shots in the field, and Master Control during the newscast for all newscasts and remote productions
- Handling of pre-recorded reporter stand-ups, on-set interviews, satellite interviews, in-studio music guests, and cooking segments
Education
Associates in Video Production Technology - Film And Video Production
South Plains College
Levelland, TX01.2011
Certificate of Proficiency, Video Production Tech - Film And Video Production
South Plains College
Levelland, TX01.2011
Skills
- Adobe Creative Cloud including Premiere, Photoshop, and After Effects
- 9 years in Television and Live Production, 4 years in Marketing
- Videography, lighting, copywriting, audio editing
- Design management
- Creative Direction
- Project Management
- Strategic Planning
- Concept Development
- Event Promotion
- On-air interview in short and long-form content (live and over video chat)
Accomplishments
- Silver Telly Winner in People's Telly - Local TV for 'Community Champions' Segment.
- Bronze Telly Winner in Local TV - Videography & Cinematography for 'Community Champions'.
Interests
Timeline
CREATIVE SERVICES MANAGER
GRAY TELEVISION, KCBD-TV
02.2023 - Current
Creative Services Producer
GRAY TELEVISION, KCBD-TV
04.2020 - Current
NEWS OPERATIONS SUPERVISOR
GRAY TELEVISION, KCBD-TV
07.2011 - 04.2020
Associates in Video Production Technology - Film And Video Production
South Plains College
Certificate of Proficiency, Video Production Tech - Film And Video Production
South Plains College
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