BOLU AJAYI
Austin,TX
Summary
Driven Digital Media Specialist proficient in SEO, HTML, web design and editing. Offering 6-year background with diverse knowledge and expertise in various platforms and marketing strategies. Talented in generating new digital media content and performing SEO and metadata research.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
Work History
Search Engine Optimization and Content Manager
Millennium Groupinc
Natick, MA
06.2023 - Current
- Utilized Ahrefs for comprehensive SEO data analysis, conducting in-depth keyword research, backlink analysis, and competitor benchmarking, ultimately enhancing website visibility and organic traffic by 27% in second quarter
- Developed comprehensive content calendar for consistent publishing, wrote press releases announcing company news, generating positive media coverage across various outlets and improving audience engagement.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Collaborated with graphics designers and website developers to deliver on-brand content in alignment with brand vision.
- Created efficient content management system for streamlined organization and easy accessibility of digital assets.
- Edited and proofread all written materials, maintaining high standard of grammar and style consistency.
Digital Content & Media Associate
University At Albany, The Graduate School
Albany, NY
08.2021 - 05.2023
- Streamlined internal communication processes by maintaining organized editorial calendar outlining upcoming projects deadlines.
- Created visually appealing graphics for social media posts, enhancing user engagement by 50% and driving brand recognition.
- Managed paid advertising campaigns on Google AdWords, Facebook, and Instagram for increased ROI.
- Implemented A/B testing methodologies on campaign elements to maximize results from advertisements effectively.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
Public Relations Intern
Planned Parenthood
Albany, NY
08.2022 - 01.2023
- Produced monthly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
- Conducted thorough research on industry trends to inform communication strategies and improve messaging effectiveness.
- Created engaging social media content that amplified PR messaging, leading to increased follower growth by 40% and online conversations around featured campaigns clients.
- Managed over 30 media lists and relationships to secure valuable coverage opportunities for clients.
- Coordinated logistics for press conferences, resulting in well-organized events and positive media attention.
- Edited internal communications materials including newsletters, ensuring consistency in tone, style, and message alignment with company values.
Associate Content Manager
Wayfair LLC
Boston, MA
07.2020 - 08.2021
- Led team of writers and editors in producing high-quality, consistent, and engaging content across multiple channels.
- Developed style guides and editorial processes to maintain consistent voice across all published materials.
- Spearheaded content generation and implemented strategic promotion initiatives across Wayfair USA and Wayfair Canada platforms, driving 75% increase in engagement and brand visibility
- Managed relationships with external vendors and freelancers for timely completion of assigned projects.
- Organized regular team meetings for brainstorming ideas, discussing progress updates, addressing challenges faced during projects.
- Monitored content performance using analytics tools, and managed editorial calendar, ensuring timely delivery of high-quality content across multiple platforms.
- Conducted regular performance reviews for continuous improvement of individual team member capabilities and overall department effectiveness.
Education
Master of Science - Communications
Clark University
Worcester, MA 08.2018 - 05.2020
Bachelor of Arts - English Language And Literature
Bowen University Iwo
Nigeria 09.2013 - 07.2017
Skills
Communicationundefined
Websites
Certification
Project Management Certification
Timeline
Search Engine Optimization and Content Manager
Millennium Groupinc
06.2023 - Current
Project Management Certification
05-2023
Public Relations Intern
Planned Parenthood
08.2022 - 01.2023
Digital Content & Media Associate
University At Albany, The Graduate School
08.2021 - 05.2023
Associate Content Manager
Wayfair LLC
07.2020 - 08.2021
IAB Digital Marketing and Media Foundations
05-2020
Master of Science - Communications
Clark University
08.2018 - 05.2020
Bachelor of Arts - English Language And Literature
Bowen University Iwo
09.2013 - 07.2017
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