BOLU AJAYI
Austin,TX
Summary
Driven Digital Media Specialist proficient in SEO, HTML, web design and editing. Offering 6-year background with diverse knowledge and expertise in various platforms and marketing strategies. Talented in generating new digital media content and performing SEO and metadata research.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
2
2
Certificates
Work History
Search Engine Optimization and Content Manager
Millennium Groupinc
Natick, MA
06.2023 - Current
- Utilized Ahrefs for comprehensive SEO data analysis, conducting in-depth keyword research, backlink analysis, and competitor benchmarking, ultimately enhancing website visibility and organic traffic by 27% in second quarter
- Developed comprehensive content calendar for consistent publishing, wrote press releases announcing company news, generating positive media coverage across various outlets and improving audience engagement.
- Enhanced website traffic by creating engaging content and implementing effective SEO strategies.
- Analyzed competitor websites to identify trends and opportunities for improvement in our own content strategy.
- Collaborated with graphics designers and website developers to deliver on-brand content in alignment with brand vision.
- Created efficient content management system for streamlined organization and easy accessibility of digital assets.
- Edited and proofread all written materials, maintaining high standard of grammar and style consistency.
Digital Content & Media Associate
University At Albany, The Graduate School
Albany, NY
08.2021 - 05.2023
- Streamlined internal communication processes by maintaining organized editorial calendar outlining upcoming projects deadlines.
- Created visually appealing graphics for social media posts, enhancing user engagement by 50% and driving brand recognition.
- Managed paid advertising campaigns on Google AdWords, Facebook, and Instagram for increased ROI.
- Implemented A/B testing methodologies on campaign elements to maximize results from advertisements effectively.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Assessed paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting and presented findings to key stakeholders.
Public Relations Intern
Planned Parenthood
Albany, NY
08.2022 - 01.2023
- Produced monthly reports highlighting PR campaign results, informing client communications and future strategy adjustments.
- Conducted thorough research on industry trends to inform communication strategies and improve messaging effectiveness.
- Created engaging social media content that amplified PR messaging, leading to increased follower growth by 40% and online conversations around featured campaigns clients.
- Managed over 30 media lists and relationships to secure valuable coverage opportunities for clients.
- Coordinated logistics for press conferences, resulting in well-organized events and positive media attention.
- Edited internal communications materials including newsletters, ensuring consistency in tone, style, and message alignment with company values.
Associate Content Manager
Wayfair LLC
Boston, MA
07.2020 - 08.2021
- Led team of writers and editors in producing high-quality, consistent, and engaging content across multiple channels.
- Developed style guides and editorial processes to maintain consistent voice across all published materials.
- Spearheaded content generation and implemented strategic promotion initiatives across Wayfair USA and Wayfair Canada platforms, driving 75% increase in engagement and brand visibility
- Managed relationships with external vendors and freelancers for timely completion of assigned projects.
- Organized regular team meetings for brainstorming ideas, discussing progress updates, addressing challenges faced during projects.
- Monitored content performance using analytics tools, and managed editorial calendar, ensuring timely delivery of high-quality content across multiple platforms.
- Conducted regular performance reviews for continuous improvement of individual team member capabilities and overall department effectiveness.
Education
Master of Science - Communications
Clark University
Worcester, MA 08.2018 - 05.2020
Bachelor of Arts - English Language And Literature
Bowen University Iwo
Nigeria 09.2013 - 07.2017
Skills
CommunicationContent writing and editingAdobe Creative Suite
Video Creation and Editing
AI writing toolsProject ManagementSEO and SEMRisk ManagementOrganizational skillsGoogle AnalyticsContent Management System
Attention to Detail
HTML and CSS Knowledge
Organizational Skills
Websites
Certification
Project Management Certification
Timeline
Search Engine Optimization and Content Manager
Millennium Groupinc
06.2023 - Current
Project Management Certification
05-2023
Public Relations Intern
Planned Parenthood
08.2022 - 01.2023
Digital Content & Media Associate
University At Albany, The Graduate School
08.2021 - 05.2023
Associate Content Manager
Wayfair LLC
07.2020 - 08.2021
IAB Digital Marketing and Media Foundations
05-2020
Master of Science - Communications
Clark University
08.2018 - 05.2020
Bachelor of Arts - English Language And Literature
Bowen University Iwo
09.2013 - 07.2017