Bostyn Vordahl
Seattle,WA
Summary
B2B SaaS demand generation professional with experience driving multi-channel, account-based campaigns across enterprise accounts. Proven ability to partner with Sales and Marketing to execute product launches, event-based programs, and persona-targeted outreach that generates pipeline and supports revenue growth. Highly analytical and execution-focused, with hands-on experience using Salesforce, Outreach, and Tableau to optimize funnel performance and campaign impact.
Overview
4
4
years of professional experience
Work History
Market Development Representative
DocuSign
Seattle, Washington
06.2024 - Current
- Promoted into a strategic, account-aligned demand generation role supporting enterprise accounts.
- Designed and executed multi-channel outbound campaigns (email, phone, LinkedIn) using Outreach to drive engagement and pipeline.
- Built persona-based sequences tailored to IT, Legal, HR, and Operations buyers across complex buying groups.
- Partnered with Marketing, Sales, and Product to execute campaigns tied to events, webinars, and product launches.
- Developed segmented target account lists using Salesforce, ZoomInfo, and LinkedIn Sales Navigator.
- Analyzed campaign and funnel performance in Salesforce and Tableau to optimize targeting and follow-up.
- Launched expansion and renewal campaigns by activating new personas within existing customers.
Sales Development Representative
DocuSign
Seattle, Washington
01.2023 - 05.2024
- Executed outbound prospecting campaigns across inbound and targeted accounts to generate new pipeline.
- Used structured discovery to qualify business needs, buying intent, and fit before routing leads to Account Executives.
- Aligned product messaging to prospect goals by translating business strategy into DocuSign use cases.
- Scheduled and coordinated sales meetings between prospects and Account Executives.
- Maintained clean CRM data in Salesforce to support accurate funnel tracking and reporting.
Pre-Approval Advisor
Tomo
Seattle, Washington
11.2021 - 08.2022
- Managed a high-volume inbound and outbound lead funnel across call, SMS, and email, supporting customers through the mortgage pre-approval process.
- Qualified and nurtured prospects through multiple stages of the funnel using HubSpot, improving conversion to loan officer handoffs.
- Consistently met or exceeded performance targets while maintaining strong customer experience and pipeline hygiene.
Education
Bachelor of Arts - Marketing
Western Washington University
Bellingham, WA06-2020
Skills
- Demand Generation & ABM
- Persona & Audience Segmentation
- Multi-Channel Campaign Execution
- Pipeline & Funnel Management
- Campaign Performance Analysis
- Salesforce (CRM & Reporting)
- Outreach (Sequences & Orchestration)
- Tableau
- ZoomInfo
- LinkedIn Sales Navigator
Timeline
Market Development Representative
DocuSign
06.2024 - Current
Sales Development Representative
DocuSign
01.2023 - 05.2024
Pre-Approval Advisor
Tomo
11.2021 - 08.2022
Bachelor of Arts - Marketing
Western Washington University