Heather Overcash
McBee,SC
Summary
Experienced VP of Global Marketing with a successful track record in developing and leading highly effective marketing teams in B2B & B2C technology environments that produce ROI. Excel in growing revenue with a data-driven mindset across coordinated strategic implementations of multi-channel demand generation, content marketing, press, product marketing, video marketing, events and digital marketing strategies. Skilled in implementing AI-powered platforms/tools, machine learning, and natural language processing and analytics to maximize content and automation strategies. Respected leader with a reputation for aligning marketing and public relations strategies with organizational goals, strengthening brand presence, and positioning solutions in competitive markets.
Overview
2027
2027
years of professional experience
Work History
Vice President of Global Marketing
IOActive
2023.11 - Current
- Led enterprise-wide marketing strategy and execution within B2B cybersecurity technology market while addressing an internal “start-up” environment.
- Drove data-driven marketing initiatives that delivered revenue growth, market share gains, brand authority, and audience engagement with a focus on YoY results that have delivered $13M in pipeline and $3.6M in revenue to date with limited budgets and resources.
- Proven senior leadership partner with deep industry knowledge in building go-to-market strategies, demand generation, PR, digital transformation, and AI marketing innovation.
- Refreshed an established global brand through integrated, multi-channel strategy driving awareness, market share, and revenue across new and existing accounts.
- Revitalized content ecosystem — web, social, video, collateral, and press — anchored in audience buying behavior, closing content gaps and repurposing top-performing assets into sales and digital engagement tools.
- Designed creative, data-informed campaigns & eGuides generating intent-to-buy leads.
- Championed a test-and-learn, results-first mindset focusing on consistent ROI.
- Built and scaled an agile, high-performing global marketing team and agency network spanning demand gen, PR, web, SEO, content, digital, events, and brand.
- Established foundational marketing processes, tech stack, and KPI frameworks to support consistent YoY growth and deliver actionable performance insights to senior leadership.
- Managed annual marketing budget and global vendor ecosystem, optimizing spend allocation to maximize ROI.
- Oversaw intent-to-buy demand generation programs that accelerated pipeline growth and improved lead-to-opportunity and opportunity-to-close conversion rates.
- Partnered with Sales leadership to align GTM strategy, establish shared revenue targets, and implement end-to-end funnel tracking from lead to close.
- Drove web performance through CRO, UX improvements, and a forward-looking AI search strategy, achieving significant SEO gains across keyword rankings and AI overviews.
- Deployed AI-powered marketing platforms leveraging ML, NLP, and advanced analytics to automate campaigns and scale personalization.
- Designed authoritative PR positioning securing high-profile coverage and awards in globally recognized outlets including WSJ, WIRED, CBS, and Dark Reading.
- Directed targeted global events strategy to drive customer acquisition, expansion, and pipeline acceleration.
Vice President of Marketing NA, Cyber Security
NCC GROUP
2018.01 - 2023.01
- Achieved exceptional results by devising and executing highly effective marketing strategy for North America, consistently surpassing annual targets.
- Built and nurtured a high-performing marketing team, driving 155% of target in FY23 with $6M in revenue secured, a $30M total opportunity pipeline, and an 8:1 ROAS.
- Sustained strong momentum from FY22, where the team delivered a 310% increase in revenue pipeline YoY, generating $3.6M in revenue against a $19M+ opportunity pipeline.
- Led and executed global campaign development and implementation across North America, the United Kingdom, EMEA, and APAC, leveraging diverse channels and events.
- Developed comprehensive PR advocacy strategy, resulting in significant rise in monthly press mentions across notable publications such as Wired, Wall Street Journal, Dark Reading, and Tech Target.
- Collaborated closely with senior leaders and service practice leaders to understand client needs and develop impactful go-to-market strategies and compelling content.
- Recognized as a leader and program trainer for NCC Next Generation Manager as well as recipient of the prestigious NCC Diamond award for being brilliantly creative.
- Established enduring and scalable lead generation mechanism for driving growth.
- Provided leadership and guidance to teams spanning performance marketing, web engineering, SEO, conversion rate optimization, lifecycle marketing, and affiliates.
- Collaborated with cross-functional units to bolster and advance top-tier marketing data and technology capabilities.
Marketing Director
NCC GROUP
2014.01 - 2018.01
- Established and developed proficient marketing team from ground up, responsible for overseeing events, lead generation, and sales enablement content.
- Analyzed market trends and consumer insights to inform strategic decision-making and optimize marketing efforts.
- Effectively integrated iSEC Partners, Intrepidus Group, and Matasano Security acquistions into esteemed NCC Group brand, solidifying recognition and reputation in industry.
- Fostered relationships with key stakeholders, including clients and partners, to drive collaborative marketing opportunities.
- Oversaw budget allocation for marketing initiatives, ensuring alignment with organizational goals and financial targets.
Chief of Staff & Program Manager
Optiv
2012 - 2014
- Owned organizational responsibilities for LABS team streamlining operational processes, enhancing team efficiency and productivity.
- Managed LABS marketing - collateral, budgets, internal team meetings, external speaking engagements, events, PR initiatives, blog, and website.
- Served as a pivotal liaison between billable consultants and internal departments, facilitating seamless collaboration and enabling consultants to deliver engagements with exceptional client satisfaction.
- Coordinated cross-functional projects, ensuring alignment with organizational goals.
- Developed comprehensive reports for executive leadership, providing insights for strategic planning.
- Managed stakeholder communications, fostering collaboration across departments.
Education
BBA - Marketing
University of Georgia, Terry College of Business
Athens, GASkills
- AI-Powered & Data-Driven Marketing
- Pipeline Acceleration & Revenue Growth
- Demand Generation & ABM
- GTM & Brand Strategy
- Product Marketing & Positioning
- Content, PR & Analyst Relations
- Digital, Paid Media & SEO/SEM
- Marketing Analytics, Attribution & ROI
- Sales & Marketing Alignment
- Budgeting, Forecasting & Vendor Management
- Team Building, Leadership & Coaching
- Executive Communication & Board-Level Reporting
Timeline
Vice President of Global Marketing
IOActive
2023.11 - Current
Vice President of Marketing NA, Cyber Security
NCC GROUP
2018.01 - 2023.01
Marketing Director
NCC GROUP
2014.01 - 2018.01
Chief of Staff & Program Manager
Optiv
2012 - 2014
BBA - Marketing
University of Georgia, Terry College of Business
Recognition
- Recipient of the prestigious NCC Diamond award for being brilliantly creative.
- Recognized as a leader and program trainer for NCC Next Generation internal training program.
Additional Work Experience
Chief of Staff & Program Manager, OPTIV (Accuvant Labs) | Marketing Program Manager, Synopsis, Inc. (White Hat Security) | Marketing Manager, Trustwave (Breach Security) | Event Specialist, Forcepoint (Websense) | Event & Marketing Manager, IBM, (Internet Security Systems) | Marketing, Public Relations, Meeting Coordinator, Ernst/Young LLP | College Marketing Intern, Dun/Bradstreet