Bracton Abella
Williamsburg,VA
Summary
Versatile and data-driven professional with a dual academic background in Sport Management and Business Analytics. Creator of the Advanced Bracton Metric - a proprietary hockey performance evaluation system built on 18 years of NHL data and designed to inform scouting, player development, and roster construction. Authored a136-page research deliverable detailing the system's application across all levels of hockey operations. Skilled in predictive analytics, research writing, and strategic communication. Seeking roles at the intersection of data, operations, and decision-making in both sports and business environments.
Overview
10
10
years of professional experience
2
2
Certifications
Work History
Editor & Data Analyst
hockeyfreeforall.com
06.2015 - Current
- Created and developed the AB Metric, a proprietary evaluation system measuring mistake minimization, strategic impact, and long-term player value.
- Built and maintained hockeyfreeforall.com, an independent analytics platform featuring over 250 published scouting reports and research articles.
- Produced multiple long-form research deliverables, including a 36-page foundational report and a 136-page expanded system framework.
- Managed over 200 Excel models for tracking player performance, coaching tendencies, and team strategy.
- Integrated statistical output, development projections, and qualitative analysis to support decision-making in scouting and roster construction.
Agent Advisor
Sports Management Worldwide
03.2023 - 04.2023
- Practiced recruiting and outreach techniques to identify prospective clients.
- Conducted scouting analysis to determine athlete fit for representation opportunities.
- Researched international league structures and team needs to guide placement strategy.
- Initiated relationship-building with athletes, families, coaches, and scouts.
- Analyzed industry trends to advise clients on career opportunities and risks.
Hockey Film & Data Analyst
SUNY Cortland Men's Hockey
10.2022 - 02.2023
- Analyzed 38 SUNYAC games across two seasons using a proprietary player evaluation system.
- Evaluated player impact and system adherence based on AB Metric insights.
- Provided observations for a comprehensive program overview.
- Analyzed player performance data to identify trends and inform coaching strategies.
- Conducted predictive modeling to assess player potential and game outcomes.
- Presented analytical findings to stakeholders, driving informed strategic decisions for team development.
- Utilized data visualization tools to communicate business insights effectively.
Sales & Sponsorship Intern
Gameday Tailgate Experience
09.2022 - 11.2022
- Practiced outreach strategies by contacting over 200 local businesses for potential sponsorship.
- Spearheaded cold-outreach efforts by sending over 2,000 emails and conducting targeted call campaigns to activate new partnerships
- Assisted in developing sponsor packages and tracking outreach activity.
- Gained exposure to CRM lead tracking and brand partnership execution.
- Supported marketing and logistics tasks in preparation for tailgate events.
- Collaborated with cross-functional teams to integrate sponsorship elements into the overall event strategy effectively.
- Managed sponsor relationships through regular communication and timely updates on events and programs.
Education
MBA - Business Analytics
Seton Hall University - Stillman School of Business
South Orange05.2025
Bachelor of Science - Sport Management & Business Management
Seton Hall University - Stillman School of Business
South Orange, NJ05.2024
Skills
- Data Analysis: Python (Advanced)
- Data Analysis: SQL (Intermediate)
- Data Analysis: Excel (Advanced)
- Visualization: Power BI
- Visualization: Tableau (Introductory)
- Tools: Microsoft Office Suite
- Tools: WordPress
- Tools: RinkNet
- Tools: STEVA
Certification
- Hockey GM & Scouting Certificate - Sports Management Worldwide (SMWW)
- Hockey Agent Advisor Certificate - SMWW
- HBSE Virtual Academy Scholar (New Jersey Devils / Philadelphia 76ers)
Accomplishments
- Seton Hall Academic Merit Scholar
- John P. Deehan Academic Scholarship Recipient
Personal Information
- Willing To Relocate: Yes
Keywords
- Analytics
- Player Evaluation
- Draft Strategy
- Data Visualization
- Hockey Operations
- Predictive Modeling
- Roster Construction
- Research Writing
- Business Intelligence
- Sports Strategy
- Talent Identification
- Scouting Reports
- Salary Cap Analysis
- CRM Management
- Sponsorship Strategy
- Statistical Modeling
- Performance Metrics
- Excel Modeling
- Python Scripting
- Power BI Dashboards
- Process Optimization
- Team Operations
- Competitive Analysis
- Sport Management
- Microsoft Office
Timeline
Agent Advisor
Sports Management Worldwide
03.2023 - 04.2023
Hockey Film & Data Analyst
SUNY Cortland Men's Hockey
10.2022 - 02.2023
Sales & Sponsorship Intern
Gameday Tailgate Experience
09.2022 - 11.2022
Editor & Data Analyst
hockeyfreeforall.com
06.2015 - Current
MBA - Business Analytics
Seton Hall University - Stillman School of Business
Bachelor of Science - Sport Management & Business Management
Seton Hall University - Stillman School of Business
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