Brad Astrom
Woodstock,GA
Summary
Dynamic professional with extensive experience in the telecom industry. Skilled in developing strategic sales plans and optimizing client relationships, leading to significant improvements in customer satisfaction and retention. Committed to driving revenue growth through tailored solutions and market insights.
Overview
18
18
years of professional experience
Work History
National Key Account Manager - Telecom
Roxtec
Woodstock, GA
06.2022 - Current
- Developed tailored sales strategies to meet specific client needs and objectives.
- Managed key account relationships, resulting in increased customer satisfaction and loyalty.
- Negotiated contracts and terms with clients to secure favorable agreements for the company.
- Delivered client presentations that effectively highlighted product features and benefits, leading to improved engagement.
- Collaborated with cross-functional teams to enhance customer service and refine product offerings.
- Conducted regular market research to identify new business opportunities and trends.
National Telecom Segment Manager
Roxtec
Woodstock, GA
01.2019 - 06.2022
- Managed national telecom segment, focusing on tier-one target account engineering/design, OEM, implementation, operations, quality control, and contractor management to ensure seamless service delivery.
- Established partnerships with key tier-one carrier contacts, enhancing market reach and influence across the telecom segment.
- Conducted market research to identify customer needs and competitive trends.
- Analyzed segment performance data to inform strategic decisions and recommendations.
- Forecasted purchasing trends based on customer data analysis.
- Monitored daily performance metrics for segment sales, profits, costs, and inventory levels to inform decision-making and drive strategic initiatives.
- Facilitated training sessions for customers/prospects on product knowledge, installation techniques and process.
Data Center Segment Manager
Roxtec
Woodstock, GA
01.2018 - 01.2019
- Led segmentation initiatives to optimize targeting efforts for initial, mission-critical customers and prospects.
- Developed strategic plans to align business objectives with market demands and enhance competitive positioning within hyperscale and colocation mission-critical facilities.
- Conducted market research to identify and evaluate new growth opportunities, enhancing market positioning.
- Analyzed business performance data to forecast results, informing strategic decisions for upper management.
- Prepared monthly reports on key performance indicators, tracking progress for primary target account growth.
- Ensured compliance with specifications and standards requirements throughout all aspects of the business. operations.
East Coast Sales Manager - Telecom
Roxtec
Woodstock, GA
06.2015 - 12.2018
- Developed strategic sales plans for East Coast markets to drive revenue growth.
- Prospected, identified, and cultivated relationships with tier one carrier contacts to promote product lines and solutions for East Coast Markets.
- Monitored industry shifts and competitor activities to refine sales strategies and strengthen market positioning.
- Delivered product demonstrations and training to customers and potential clients, enhancing product understanding and engagement.
- Participated in industry events to network and promote company offerings, expanding brand visibility and market reach.
Southeastern Regional Sales Manager - Telecom
Roxtec
Woodstock, GA
11.2011 - 05.2015
- Developed strategic sales plans for southeastern region, increasing market presence and targeting key growth areas.
- Prepared presentations for prospects, effectively communicating company value proposition and differentiators from competitors.
- Presented product demonstrations to prospective clients, highlighting key benefits and features.
- Planned and executed regional sales meetings, enhancing target account engagement and fostering team motivation.
- Attended trade shows and conferences related to industry trends in the southeast region.
Telecom Sales Representative
CLEC Solutions
Marietta, GA
02.2009 - 10.2011
- Cultivated strategic customer relationships that drove sales growth.
- Delivered engaging product presentations that highlighted key features and benefits.
- Listened to customer needs to identify and recommend best CLEC telecom products and services.
- Answered inquiries from prospective customers regarding features of products and services offered.
Sales Representative
Cbeyond Communications
Atlanta, GA
01.2008 - 11.2008
- Engaged customers in conversation to effectively assess needs and tailor product recommendations.
- Identified cross-selling opportunities to enhance customer value and drive additional revenue.
- Generated new sales leads through cold calling and networking, resulting in increased customer engagement.
Education
Communications
University of Tennessee At Chattanooga
Chattanooga, TNSkills
- Account management
- Sales strategy
- Market analysis
- Product presentation
- Customer relationship management
Timeline
National Key Account Manager - Telecom
Roxtec
06.2022 - Current
National Telecom Segment Manager
Roxtec
01.2019 - 06.2022
Data Center Segment Manager
Roxtec
01.2018 - 01.2019
East Coast Sales Manager - Telecom
Roxtec
06.2015 - 12.2018
Southeastern Regional Sales Manager - Telecom
Roxtec
11.2011 - 05.2015
Telecom Sales Representative
CLEC Solutions
02.2009 - 10.2011
Sales Representative
Cbeyond Communications
01.2008 - 11.2008
Communications
University of Tennessee At Chattanooga