Camping, golf, fresh water fishing and assist my wife compete our 2 dogs in the show ring and other events
Greg Valliere
Cramerton,NC
Summary
Dynamic Key Account Manager offering expertise in building partnerships, retaining key accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful strategies. Collaborative and strategic team leader with robust background in customer relationship management.
Overview
29
29
years of professional experience
Work History
National Account and Key Account Manager
Club West Brewing
Charlotte, NC
03.2026 - 06.2026
- Cultivate business partnerships with Chain Account Managers/Sales leadership within the wholesaler network to ensure our plan is communicated to the salesforce.
National Account and Key Account Manager
Sycamore Brewing
Charlotte, NC
02.2025 - 03.2026
- Key responsibilities include managing key account results and budgets; covering distribution, pricing, promotions, and Core Points of Distribution within each chain—collaborate on product and account forecasting, building productive business relationships with assigned key accounts.
- Developed an internal chain POD workbook based on available planograms to ensure new and existing items are being executed at store level. Communication of the results would be shared with our distributor partners in an excel file to the store/package level, which would be shared with frontline sales for confirmation.
- In Large format states in NC, successfully placed a 19.2oz can in the Spring 25 reset process; by the end of November 25, our 19.2 oz can had grown to a Top 10 Craft 19.2 oz can in both $’s and volume in NC Grocery.
Key Account Manager/Wholesaler Management
Lonerider Brewery
Raleigh, NC
06.2022 - 11.2024
- Cultivate business partnerships with Chain Account Managers/Sales leadership within the wholesaler network to ensure our plan is communicated to the salesforce.
- Developed presentations for selling local programs, new item authorizations, and managing execution of point of distribution in planograms.
- Build and nurture relationships with key chains to enhance value, collaboration, and opportunities.
- Analyze sales performance to identify opportunities for brand/package extensions and share results with our wholesalers to ensure alignment when meeting with retailers. Our message must be the same.
- Increased New Item week 1 execution from 70% to 91% fulfillment in large format with constant communication.
- Consistent collaboration with our network on inventory forecasts to ensure availability to a target 30-day of supply on all items.
National Account Manager Mid Atlantic
Craft Brew Alliance
Charlotte, NC
02.2013 - 05.2022
- Grew the CBA Craft portfolio based on company objectives at all levels from package distribution, ad count and incremental programming in Harris Teeter, Food Lion, Lowes Foods, Ingles, Circle K SE and Circle K Mid Atlantic.
- 3 of our Top 4 Brand Families represented in large format I over indexed on sku count on average of 1.4.
- Conveyed clear aligned expectations when executing sold in programming along with tracking/communicating the results back to the network.
- Evaluated 90 day planogram distribution to actual sales by package, then shared results with wholesalers ensuring all opportunities earned were fulfilled. With consistent recaps highlighting out of stocks, actual placements improved 12% to 90%.
- Utilized syndicated data to gain line extensions, programming, increased DOS based on performance.
- Strengthened local relationships on both the wholesale and chain level to achieve execution expectations.
Field Sales Manager, SC
Mike's Hard Lemonade USA
Charlotte, NC
11.2011 - 01.2013
- Execute brand plans and programming by working with Area Manager level influencers at their distributors.
- Exceeded our SC annual sales plan 6% in volume by consistently following the business plan and being focused on forecasting, execution, and incentives.
- Communicated all aspects of the Annual Business Plan, which included marketing, volume/distribution goals, New Items, pricing/promotion periods to the wholesaler network.
- Ongoing and consistent communication with distributors to include monitoring of product levels and increasing of actual shipments and depletions.
- Harder 16oz can distribution in the Independent Channel grow by 28% which delivered a 46% Volume increase.
- Worked with wholesaler sales force on a regular basis in the field providing coaching, best practice sharing, training and constructive feedback.
- Communicate, track and monitor marketing programs that apply to the market.
Senior Key Account Manager
Bealer Wholesale
Charlotte, NC
02.2001 - 10.2011
- Accountable for selling the authorized Anheuser-Busch, assorted Craft Beer portfolios along with a vast NA portfolio including Monster Energy, to Bealer Wholesale, to assigned accounts in allocated territory.
- Consistently increased accounts and management responsibilities across various positions.
- Assigned chain group includes BI-LO, Lowe's Foods, Super Target, Circle K, The Pantry, Sam's Mart, Wilco, Exxon on the Run, Market Express, Times Oil, and Spivey's Quick Shoppe, which consists of 175 stores or 18% of Bealer's 5.3 million case operation.
- Conducted monthly sales reviews with retailers to showcase successes, optimize pricing for key packages, and identify product placement opportunities, ensuring dominant market position.
- Expanded exposure of product line with retailers and consumers through innovative marketing tactics, resulting in increased sales and profitability.
- Updated salesforce on monthly activations and expectations by Chain.
- Tracked planogrammed PODs at store level and executed 30/60/90-day distribution to ensure placement of new items and maintain POG integrity.
- Clear direction to the sales force to correct missed opportunities.
Small Format Sales Manager/KAM
Bealer Wholesale
Charlotte, NC
01.1997 - 01.2001
- Managed sales force for approximately 650 convenience stores, contributing to over 52% of net sales for Bealer's 5.3 million case operations.
- Delivered compelling sales presentations that secured commitments from five major suppliers for upcoming promotional campaigns; built trusting partnerships that led to a consistent increase in product visibility on retail shelves.
- Streamlined routing process for sales and delivery to optimize resource use while ensuring high service levels for retailers.
- Coordinated reset schedule communications for C-Stores with competitors, aligning strategies based on supplier direction.
Education
Bachelor of Science - Industrial Technology Management
University Wisconsin Platteville
Platteville, WISkills
- Key account management
- Data-driven decisions
- Customer relationship management
- IRI/Nielsen Data
- Sales presentations
- Client follow-up
- Supply chain management
- Relationship building
- Sales forecasting
- Problem-solving abilities
- Account management
- Performance analysis
Interests
Timeline
National Account and Key Account Manager
Club West Brewing
03.2026 - 06.2026
National Account and Key Account Manager
Sycamore Brewing
02.2025 - 03.2026
Key Account Manager/Wholesaler Management
Lonerider Brewery
06.2022 - 11.2024
National Account Manager Mid Atlantic
Craft Brew Alliance
02.2013 - 05.2022
Field Sales Manager, SC
Mike's Hard Lemonade USA
11.2011 - 01.2013
Senior Key Account Manager
Bealer Wholesale
02.2001 - 10.2011
Small Format Sales Manager/KAM
Bealer Wholesale
01.1997 - 01.2001
Bachelor of Science - Industrial Technology Management
University Wisconsin Platteville