Brad Bacon
Vice President, Product
Oxford,GA
Summary
Creative and tenacious Vice President with expertise in driving strategic digital product innovation, building partnerships and teams, enhancing consumer experiences, delivering meaningful business results and growing culture. Known for engaging client presentations that drive new business, expand accounts and establish brand profile. Led product and technology strategy at Healthgrades, Turner Sports/NBA Digital, and The Weather Channel / weather.com, delivering impactful solutions that improve user engagement, delight sales teams and clients, and generate significant revenue growth. Excellent team builder and leader of initiatives.
Overview
27
27
years of professional experience
Work History
Vice President, Commercial Product and Marketing
RVO Health
06.2023 - Current
- Led the vision and development for a ~$100MM Life Sciences advertising business.
- Owned product management, marketing, and client and solution partnerships, delivering innovative commercial solutions for Pharma partners.
- Spearheaded new cross-property data product opportunities across Healthline, Medical News Today, and Healthgrades driving significant Y1 revenue.
- Launched direct-to-pharma solutions provider search platform that generated >$5MM run rate in first year of launch.
- Led strategic initiatives to enhance operational efficiency and drive business growth.
Vice President, Commercial Product and Technology
Healthgrades
06.2013 - 06.2023
- Directed a team innovating and managing ad products and technology, growing annual revenue from $10MM to $100MM.
- Developed and launched successful new cross-platform ad products and technology across Audience Targeting, Data Solutions, Video, and Sponsorship.
- Championed the “Connect” strategy, driving growth through first-to-market physician search integration and differentiating the Healthgrades brand in the marketplace.
- Collaborated with ad sales to create high-value, custom sponsor solutions.
- Developed and implemented comprehensive business plans to drive organizational growth.
Senior Director, Product Management
Turner Sports / NBA Digital
06.2012 - 06.2013
- Managed all NBA Digital products, including NBA Game Time, League Pass, and Fantasy.
- Increased League Pass revenue by 20% YOY and grew user engagement with TNT Overtime app.
- Built and led a high-performing team of >10 product managers generating >$100MM.
Director/GM, Consumer Apps
The Weather Channel
11.1998 - 06.2012
- Oversaw $20MM+ business, leading product strategy and P&L management for mobile apps and iTV.
- Grew app-related profits by $3MM YOY and developed lucrative custom ad solutions.
- Drove successful partnerships and consumer acquisition for major digital products.
Director, Subscription & Registration
The Weather Channel
04.2003 - 08.2006
- Managed >$10MM DTC subscription business, increasing revenue by 100% YOY for three consecutive years.
- Launched cross-platform products and optimized customer acquisition and retention.
Director, Project Management Office
The Weather Channel
08.2001 - 04.2003
- Led a site redesign for weather.com, delivering projects on time and under budget.
- Managed partnerships and internal processes for successful project execution.
Education
Bachelor of Arts - English
Georgia Southern University
Statesboro, GA 05.2001 -
Master of Arts - English
Georgia Southern University
Statesboro, GA 05.2001 -
Skills
- Product Strategy & Management
- Coaching & Mentoring
- Revenue Growth & Monetization
- Business Development & Contracting
- Cross-functional Collaboration
- Digital Ad & Marketing Technology
- Strategic Planning
- Decision-making
Timeline
Vice President, Commercial Product and Marketing
RVO Health
06.2023 - Current
Vice President, Commercial Product and Technology
Healthgrades
06.2013 - 06.2023
Senior Director, Product Management
Turner Sports / NBA Digital
06.2012 - 06.2013
Director, Subscription & Registration
The Weather Channel
04.2003 - 08.2006
Director, Project Management Office
The Weather Channel
08.2001 - 04.2003
Bachelor of Arts - English
Georgia Southern University
05.2001 -
Master of Arts - English
Georgia Southern University
05.2001 -
Director/GM, Consumer Apps
The Weather Channel
11.1998 - 06.2012