Brad Lawson
White Pine,TN
Summary
Dynamic and results-driven professional with extensive experience in sales and management roles at leading companies including Westgate Resorts. Skilled in fostering client satisfaction and loyalty, while driving continuous improvement and profitability. Successful at consistently meeting or exceeding sales targets. Personable and persuasive with exceptional sales prowess and effective communication skills. Assesses customer needs and delivers individualized recommendations to foster satisfaction.
Overview
22
22
years of professional experience
Work History
Senior Sales Associate
Westgate Resorts
Gatlinburg, TN
09.2013 - Current
- Met or exceeded sales objectives on consistent basis to drive company growth.
- Analyzed sales performance data to identify areas of opportunity and develop targeted strategies for improvement.
- Cultivated a positive work environment that fostered collaboration among team members while also encouraging individual achievement goals.
- Boosted sales revenue by developing and maintaining strong relationships with clients.
- Enhanced client satisfaction by providing prompt and personalized solutions to their concerns.
- Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
- Negotiated contracts with clients that met both parties'' needs while maximizing profitability for the company.
Sales Representative
Bluegreen Resorts
Charleston, SC
07.2007 - 04.2011
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
Server/Front of House Manager
Peulo’s Grille
Strawberry Plains, TN
04.2003 - 06.2005
- Met or exceeded sales objectives on consistent basis to drive company growth.
- Analyzed sales performance data to identify areas of opportunity and develop targeted strategies for improvement.
- Cultivated a positive work environment that fostered collaboration among team members while also encouraging individual achievement goals.
- Boosted sales revenue by developing and maintaining strong relationships with clients.
- Enhanced client satisfaction by providing prompt and personalized solutions to their concerns.
- Trained new sales personnel on company policies, customer acquisition strategies and successful sales techniques.
- Negotiated contracts with clients that met both parties'' needs while maximizing profitability for the company.
General Manager
Cartridge World
Knoxville, TN
06.2005 - 06.2007
- Resolved guests complaints while maintaining positive customer environment.
- Performed cash handling activities and secured nightly bank deposits.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Formulated policies and procedures to streamline operations.
Education
Hotel, Motel, And Restaurant Management
University of Tennessee
Knoxville, TNSkills
- Product Knowledge
- Contract Negotiations
- Sales Presentations
- Account Management
- Sales closing
- Hospitality and accommodation
- Teamwork and Collaboration
- Relationship Building
- Sales strategy
- Food safety and sanitation
- Attention to Detail
- Reliability
- Customer Satisfaction
- Effective Communication
Timeline
Senior Sales Associate
Westgate Resorts
09.2013 - Current
Sales Representative
Bluegreen Resorts
07.2007 - 04.2011
General Manager
Cartridge World
06.2005 - 06.2007
Server/Front of House Manager
Peulo’s Grille
04.2003 - 06.2005
Hotel, Motel, And Restaurant Management
University of Tennessee