Brad Minter
Summary
Strategic Senior Key Account Manager with over 15 years of experience in managing industrial, government, OEM, and global accounts. Specializes in government procurement, complex distribution networks, and driving growth through data-driven strategies and customer-focused execution. Proven track record in shaping product strategy and fostering relationships across diverse markets, with expertise in systems optimization and continuous process improvement.
Overview
7
7
years of professional experience
Work History
Senior Key Account Manager, Military • Government • Apparel • Footwear
VELCRO USA, Inc.
Manchester
01.2026 - Current
- Lead strategic growth across military, government, apparel, and footwear markets with full responsibility for a $27M business portfolio.
- Drive expansion through OEM penetration, distributor development, and mastery of government procurement processes.
- Cultivated strong relationships with OEMs, government buyers, and supply chain partners to enhance collaboration and drive business outcomes.
- Developed sourcing strategies and product assortments that enhanced customer value and reinforced competitive positioning in the market.
- Coordinate with Marketing, Planning, Operations, and R&D to ensure offerings exceed customer requirements.
- Lead forecasting, pipeline development, and territory strategy to support long-term organizational growth.
- Analyzed market trends, competitive shifts, and regulatory changes to uncover and prioritize high-value opportunities for business growth.
Key Account Manager - Technical Distribution
VELCRO USA, Inc.
Manchester
10.2022 - 12.2025
- Achieved 115% of 2024 Net Sales goal, 101.5% of Gross Margin, and 182% of NBD.
- Increased sales by $1.1M in 8 months through competitive positioning and strategic collaboration.
- Strengthened global account relationships, delivering tailored solutions that addressed specific needs of Fortune 500 customers.
- Identified whitespace opportunities, executing targeted growth strategies that drove revenue across complex account structures.
- Managed key client relationships, enhancing service delivery and increasing customer satisfaction through proactive engagement.
- Developed customized solutions to meet client-specific needs and requirements.
- Coordinated cross-functional teams to ensure timely project completion and execution.
Key Account Manager & Global Product Manager (ONE-WRAP Product Line)
VELCRO USA, Inc.
Manchester
10.2022 - 12.2025
- Owned a dual commercial + product leadership role, responsible for $18.2M in annual revenue, global product strategy, and cross-functional execution.
- Exceeded new business development goal by 640% resulting in $4.8M in additional revenue.
- Achieved 148% of the quarterly net sales goal by implementing targeted sales strategies.
- Surpassed annual sales budget by over 100%, contributing to overall financial success.
- Surpassed gross margin budget by 106% by optimizing pricing strategies.
- Achieved $2.7M in revenue by focusing on specified product sales strategies.
Global Product Manager - ONE-WRAP Fasteners
VELCRO USA, Inc.
Manchester
03.2023 - 10.2025
- Secured the largest product specification opportunity in company history (2025).
- Directed global strategy, roadmap, and lifecycle management for a flagship product line.
- Acted as liaison between Sales, Marketing, R&D, and Manufacturing to define technical specifications and guide NPI.
- Identified VOC insights, translating them into product improvements and go-to-market strategies that enhanced customer engagement.
- Managed P&L, pricing strategy, product development pipeline, and SBU-level contract support.
- Drove distribution expansion through strategic planning, aligning cross-functional teams to maximize market reach.
- Developed product roadmaps aligning with market trends and customer needs.
Sales Engineer
VELCRO USA, Inc.
Manchester
10.2019 - 10.2022
- Led inside sales operations covering 35% of company revenue.
- Formulated cost-saving strategies that enhanced revenue and elevated customer satisfaction.
- Interpreted CAD drawings and technical specifications to tailor engineering solutions for customer applications.
- Acted as technical authority for VELCRO Brand industrial solutions across multiple verticals.
Key Account Manager & Global Account Coordinator
VELCRO USA, Inc.
Manchester
- Directed global pricing strategy, harmonized part numbers, and developed multinational account strategies to align with market demands.
- Managed $2.9M customer base, achieving consistent year-over-year growth through strategic relationship management.
- President's Club Award (2017 & 2018), 100% Club Award (2014), Rookie of the Year Nominee (2014).
Senior Inside Sales Representative
Curbell Plastics
Regional Sales & Operations Manager
Mid Atlantic Fasteners
Account Representative
Sportsphere
Account Executive
Diablo/Freud Tools
Education
Bachelor of Science - Recreation Management
Mars Hill University
Mars Hill, NCSkills
- Strategic Account Management
- Military Procurement Strategies
- Government Sales Strategies
- New Business Development
- Contract Negotiation
- Contract sales compliance
- Project Management
- Process Optimization
- Market analysis
- Data forecasting
- Cross-Functional Collaboration
- Product lifecycle
Websites
Timeline
Senior Key Account Manager, Military • Government • Apparel • Footwear
VELCRO USA, Inc.
01.2026 - Current
Global Product Manager - ONE-WRAP Fasteners
VELCRO USA, Inc.
03.2023 - 10.2025
Key Account Manager - Technical Distribution
VELCRO USA, Inc.
10.2022 - 12.2025
Key Account Manager & Global Product Manager (ONE-WRAP Product Line)
VELCRO USA, Inc.
10.2022 - 12.2025
Sales Engineer
VELCRO USA, Inc.
10.2019 - 10.2022
Key Account Manager & Global Account Coordinator
VELCRO USA, Inc.
Senior Inside Sales Representative
Curbell Plastics
Regional Sales & Operations Manager
Mid Atlantic Fasteners
Account Representative
Sportsphere
Account Executive
Diablo/Freud Tools
Bachelor of Science - Recreation Management
Mars Hill University