Brad Parsell
Huntersville
Summary
Dynamic leader with a proven track record at Audacy, adept in event production & management and cross-functional team collaboration. Excelled in orchestrating major national events, enhancing brand visibility, and fostering robust partner relations. Achieved significant audience engagement through innovative marketing strategies and meticulous logistical coordination.
Overview
21
21
years of professional experience
Work History
National Events Director
Audacy
Huntersville
07.2021 - 02.2025
- Spearhead the production and management of major national tentpole events, bringing together top-tier artists, sponsors, and partners.
- Oversee the complete event lifecycle from conceptualization through post-event analysis, ensuring each event meets strategic goals and maximizes audience engagement.
- Establish and nurture strong relationships with high-level partners, including major venues, artists, media, and corporate sponsors.
- Lead comprehensive budgeting, financial planning, contract negotiations, vendor management, and logistical operations to deliver high-impact events within budget.
- Manage the entire event production process, ensuring smooth execution of logistics, video/audio content, staffing, security, and overall event timelines.
- Collaborate with cross-functional teams, including PR, Social Media, Digital, and Programming, to ensure alignment across all departments.
- Partner with the Sponsorship team to oversee the fulfillment of client contracts and maximize sponsor exposure and ROI through integrated activations.
- Led cross-functional teams to drive project completion within budget and deadlines.
- Prepared staff work schedules and assigned team members to specific duties.
Event Operations Consultant
Wrella Marketing & Events
Huntersville
01.2014 - 07.2021
- Delivered event strategy and logistics solutions for over 40 events annually, ranging from music festivals to corporate activations
- Led pre-event planning including site visits, vendor coordination, rental negotiations, signage setup, and logistical planning to ensure smooth execution
- Managed large-scale travel arrangements for talent, artists, crew, and contest winners, ensuring efficiency and timely arrival for national events
- Oversaw all hospitality services, including venue selection, accommodation booking, check-in processes, and guest services
- Directed the onsite event experience, troubleshooting issues, optimizing guest engagement, and ensuring safety and security compliance
Director of Promotions & Event Marketing
Sirius XM Radio
New York
08.2004 - 09.2013
- Directed logistics and operations for over 75 events annually, including major broadcast activations, live performances, and national festivals
- Designed and executed large-scale event strategies to promote Sirius XM's brand presence across multiple platforms and networks
- Negotiated and coordinated event sponsorships and partnerships, driving revenue and increasing brand visibility for national and regional events
- Led onsite execution of high-profile events including Bruce Springsteen, Paul McCartney, and Metallica at iconic venues like the Apollo Theater
- Developed and implemented event-specific digital campaigns and social media integrations to enhance audience engagement and extend event life cycles
- Coordinated event schedules, staffing, security protocols, and crisis management plans to ensure smooth and secure event operations
Education
Studies in Sports Administration, Communication & Marketing
University of Houston
01.1998
University of Texas at Brownsville & Texas Southmost College
01.1997
Skills
- Event Production & Management
- Event Lifecycle Management
- Large-Scale Event Operations
- Logistics Coordination
- Problem Solving
- Event Marketing Strategy
- Cross-Functional Team Collaboration
- Vendor Negotiation
- Contractor Negotiation
- Event Budgeting
- Microsoft Office Suite
- Google Suite
Timeline
National Events Director
Audacy
07.2021 - 02.2025
Event Operations Consultant
Wrella Marketing & Events
01.2014 - 07.2021
Director of Promotions & Event Marketing
Sirius XM Radio
08.2004 - 09.2013
Studies in Sports Administration, Communication & Marketing
University of Houston
University of Texas at Brownsville & Texas Southmost College
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