BRADEN BEDELLA
Playfly Sports/Penn State Athletics
Wilmette,IL
6
years of professional experience
Hardworking and detail-oriented college student pursuing post-grad employment opportunities in the sports marketing field. Exceptionally organized and focused. Skilled at working within sports club operations and overall team settings.
Work History
Roar+ and NIL Strategies Intern
1 Year 2 Months- Identify and evaluate national and regional brand prospects to develop NIL partnership opportunities for Penn State student-athletes across all sports
- Assist in crafting creative activation concepts aligned with brand objectives and budget levels, including digital content, event appearances, themed campaigns, and photoshoots.
- Assist in collaboration with brands to match brand needs with athletes’ personalities, ensuring authentic storytelling and high-impact deliverables
Operations Intern
2 Months- Assisted in community event setup and coordination
- Collaborated with staff on event logistics and park operations to support event execution
- Assisted in maintaining records of park use and park conditions to track maintenance needs and prepare parks for village events.
Chalet Planting Crew and In-Store Marketing Associate
2 Months- Summer of 2025
Wilmette/Winnetka Travel Hockey Coach
2 Years 9 MonthsEducation
Bachelor's - Business Marketing
- Smeal College of Business
- Senior majoring in Business Marketing
- Senior Leader of Penn State Sports Business Club
- Member of Penn State Investment Association
Skills
Creative Content Strategy
Brand Engagement
Adaptability
Brand Strategy
Client management
Content development
Flexibility
Affiliations
- Senior Leader of Penn State Sports Business Club
- Member of Penn State Investment Association
Timeline
Operations Intern
Skokie Park District
06.2026 - 08.2026Read More
Roar+ and NIL Strategies Intern
Playfly Sports/Penn State Athletics
08.2025 - CurrentRead More
Chalet Planting Crew and In-Store Marketing Associate
Chalet Plant & Garden
06.2025 - 08.2025Read More
Wilmette/Winnetka Travel Hockey Coach
Wilmette/Winnetka Hockey Club
08.2020 - 05.2023Read More
Pennsylvania State University
Bachelor's from Business Marketing
Read More