Overview
Professional Summary
Work History
Education
Skills
Timeline
Certified Chrysler and VW Sales Manager for over 20 years

BRADLEY HENSLER

Beisswenger’s Hardware and Power Equipment
Blaine,MN
34
years of professional experience

Retail Manager experienced in sales leadership, inventory control, and customer service. Achieved operational efficiency and strong business results through effective team coaching and conflict resolution. Developed extensive knowledge of hardware products and customer service techniques in early career.

Work History

Power Equipment Manager

5 Years 7 Months
Beisswenger’s Hardware and Power Equipment | 03.2020 - 10.2025
  • Streamlined parts ordering and vendor communication to prevent service delays.
  • Ensured timely acquisition of new equipment, streamlining the procurement process.
  • Increased organizational efficiency by multitasking to foster timely project completion.
  • Leveraged strong relationships with vendors to expedite repairs when needed, reducing downtime during critical project phases.
  • Fostered culture of continuous improvement, solicited and implemented feedback from operators to enhance equipment usability and performance.
  • Trained and supervised staff to consistently meet performance goals and customer service standards.
  • Cultivated strong relationships with customers to build loyalty and repeat business.
  • Restored customer loyalty by resolving complaints with workers, activities or services rendered.
  • Resolved customer equipment issues with timely recommendations, testing, and technical support.
  • Trained team members effectively to maintain consistent productivity.
  • Assigned work to staff, set schedules, and motivated strong performance in key areas.

New Car Sales Manager

1 Year 6 Months
Dodge Of Burnsville | 10.2017 - 04.2019
  • Led sales team performance through daily coaching, deal review, and customer engagement strategies
  • Managed CRM follow-up processes to improve lead response, appointment setting, and showroom conversion
  • Coordinated inventory selection, vehicle merchandising, and pricing support to strengthen market competitiveness
  • Trained sales staff on product knowledge, objection handling, and closing techniques
  • Resolved customer concerns and escalated issues to protect retention and dealership reputation
  • Built long-lasting client relationships through excellent customer service and consistent follow-ups.
  • Led a successful sales team by providing motivational coaching and performance-based incentives.
  • Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
  • Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
  • Developed comprehensive product knowledge, enabling tailored solutions for clients' specific needs.
  • Exceeded sales targets consistently, through strategic planning and execution of targeted sales initiatives.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Recruited, interviewed and hired employees and implemented a a mentoring program to promote positive feedback and engagement.
  • Analyzed market trends to adjust sales strategy and maintain competitive pricing.
  • Improved sales team efficiency by monitoring key performance indicators and providing actionable insights.
  • Expanded market reach by fostering partnerships with local businesses and community organizations.
  • Managed online presence effectively to generate leads, boosting online inquiries and showroom visits significantly.
  • Directed new vehicle sales team to improve showroom activity and close rates.
  • Managed inventory allocation, pricing, and vehicle merchandising across new car lineup.
  • Monitored regional automotive industry trends to inform strategic decision-making regarding inventory acquisition or disposition.

New Car Sales Manager

5 Years 11 Months
Schmelz Countryside Volkswagen | 10.2011 - 09.2017
  • Coached sales consultants on desking, objection handling, and customer follow-up.
  • Oversaw trade-in appraisals, test drives, and customer negotiation support.
  • Collaborated with finance and sales departments to streamline deal processing and delivery.
  • Improved overall customer buying experience to safeguard dealership revenue.
  • Enhanced employee performance through targeted training programs and consistent feedback.
  • Mentored junior staff members, cultivating a positive work environment that promoted growth and development within the team.
  • Introduced innovative sales techniques, resulting in higher close rates and improved customer satisfaction scores.
  • Developed strong relationships with manufacturers, ensuring optimal pricing for dealership inventory.
  • Encouraged a high-performance culture among the sales team by setting ambitious targets and rewarding top performers.
  • Built relationships with customers and the community to establish long-term business growth.
  • Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
  • Directed new vehicle sales team to improve showroom activity and close rates.
  • Managed inventory allocation, pricing, and vehicle merchandising across new car lineup.

New Car Sales Manager

19 Years 3 Months
Dodge of Blaine | 07.1991 - 10.2010
  • Boosted customer satisfaction by implementing new sales strategies and streamlining the car-buying process.
  • Established robust communication channels within the sales team to foster collaboration toward meeting shared goals.
  • Established robust communication channels within the sales team to foster collaboration toward meeting shared goals.
  • Organized successful promotional events that attracted new clientele while also engaging existing customers.
  • Managed inventory allocation, pricing, and vehicle merchandising across the new car line-up.
  • Directed new vehicle sales team to improve showroom activity and close rates.
  • Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
  • Built relationships with customers and the community to establish long-term business growth.
  • Encouraged a high-performance culture among the sales team by setting ambitious targets and rewarding top performers.
  • Developed strong relationships with manufacturers, ensuring optimal pricing for dealership inventory.
  • Mentored junior staff members, cultivating a positive work environment that promoted growth and development within the team.
  • Coached sales consultants on desking, objection handling, and customer follow-up.
  • Conducted regular competitor analysis to identify emerging trends and adjust strategies accordingly, maintaining a competitive edge in the market.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
  • Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
  • Communicated product quality and market comparisons by creating sales presentations.
  • Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Resolved problems with high-profile customers to maintain relationships and increase the return customer base.
  • Implemented customer retention programs that increased repeat business from loyal clients over time.

Education

High School Diploma

Columbia Heights | Columbia Heights, MN

Skills

Inventory supervision
Scheduling
Staff training
Team supervision
Team leadership
Coaching and mentoring
Customer service
Multitasking
Organizational skills
Reliability
Conflict resolution
Teamwork and collaboration
Excellent communication

Timeline

Power Equipment Manager

Beisswenger’s Hardware and Power Equipment
03.2020 - 10.2025Read More

New Car Sales Manager

Dodge Of Burnsville
10.2017 - 04.2019Read More

New Car Sales Manager

Schmelz Countryside Volkswagen
10.2011 - 09.2017Read More

New Car Sales Manager

Dodge of Blaine
07.1991 - 10.2010Read More

Columbia Heights

High School Diploma
Read More

Certified Chrysler and VW Sales Manager for over 20 years

Chrysler Certified Sales Manager 1991-2010 & 2017-2020

Volkswagen Certified Sales Manager 2012-2017

BRADLEY HENSLER