Brady Pierzchalski
Greendale
Summary
Executive UX and product design leader with nearly 30 years of experience scaling design organizations, optimizing cross-surface user journeys, and shaping AI-augmented experiences across SaaS, mobile, and consumer-facing platforms. Currently EVP at a high-growth AI startup, responsible for company-wide product design and brand experience. Proven track record building and operationalizing design systems, elevating usability, and driving critical user flows across web, mobile, and recipient-facing applications. Trusted strategic partner to CPOs and CEOs; expert in design leadership, product strategy, and organizational transformation.
Overview
29
29
years of professional experience
Work History
Executive Vice President, Product Design & Brand Experience
LeanScaper
12.2024 - Current
- Executive leader at a founder-funded startup delivering an operating system, AI platform, and services for the landscaping industry. Own the product design function across web, mobile, and internal tools—establishing strategic direction for UX, AI integration, and cross-surface collaboration experiences.
- Lead platform-wide design strategy across critical user flows—from onboarding to operational execution—ensuring a cohesive experience across desktop, mobile, and recipient-facing interfaces.
- Define and design intelligent, embedded AI experiences that support workflow acceleration and decision support.
- Scaled the design team and operational model, introducing systems for consistency, velocity, and user value.
- Partner directly with the CEO and CPO to set product vision, prioritize roadmap, and drive execution through design.
- Unified brand and product experience across touchpoints, including aesthetics, language, and live events.
Senior Vice President, Product and Brand Experience
LMN (Landscape Management Network)
11.2021 - 12.2024
- Led company-wide design transformation for a mature SaaS platform serving 85,000+ users. Operated as strategic partner to the CPO and executive team, reshaping LMN’s product and brand experience to drive retention and user adoption.
- Led adoption and scale of a unified design system and visual framework across mobile, web, and partner products.
- Established design operations, cross-functional rituals, and UX strategy aligned with company-wide OKRs.
- Integrated brand, product, and marketing experience into a seamless, user-centered ecosystem.
- Elevated UX to a strategic business lever—driving quality, clarity, and improved speed-to-market.
- Partnered across Product, Marketing, and Engineering to align priorities, accelerate delivery, and scale experience quality.
Senior Director, User Experience Design (Contract)
Mayo Clinic
09.2021 - 12.2021
- UX design executive within the newly formed Center for Digital Transformation. Hired to build the centralized UX organization responsible for shaping digital product experiences across web, mobile, and patient/physician platforms.
- Built and led a 20-person UX team focused on product design and innovation across clinical and operational tools.
- Set vision, execution model, and UX strategy in alignment with business and healthcare outcomes.
- Partnered with Digital Experience and Product leadership to deliver user-centered solutions across high-priority initiatives.
- Contributed to exploratory work incorporating AI into physician collaboration interfaces, supporting decision-making and insight delivery through intelligent UI.
- Served as executive partner on strategic transformation across the Center for Digital Transformation.
Vice President, Experience Design
Laughlin Constable
08.2011 - 09.2021
- Led a high-performing in-house agency team embedded within the firm, delivering UX, content strategy, and design execution across retail, healthcare, and public sector clients.
- Built and led a full-service experience design practice, managing UX strategists, digital designers, and content experts.
- Drove digital experience strategy and execution for multi-surface, multi-channel campaigns and platforms.
- Operationalized experience design processes, integrated data-driven testing, and aligned delivery with brand vision.
- Led UX on high-value pitches and accounts; responsible for team performance, growth, and outcomes.
Senior Manager, Information Architecture
Best Buy
09.2010 - 08.2011
- Built and scaled UX team to support major digital initiatives.
- Integrated IA and usability testing practices across product lines.
Manager, Digital User Experience
Kohl’s Corporation
01.2006 - 09.2010
- Established Kohl’s first UX practice, driving $100M+ in revenue gains through improved flows and interfaces.
- Designed and launched initial mobile, in-store, and multi-surface experiences.
Multimedia Developer
UCLA
01.2000 - 01.2006
Senior Digital Designer
EMAC Corporation
01.1997 - 01.2000
Education
Certified Usability Analyst -
Human Factors International
01.2008
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Milwaukee Area Technical College
01.1998
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University of Wisconsin–Milwaukee
01.1996
Skills
- Design Leadership & Team Building
- Product Design Strategy
- Design Systems & Frameworks
- Organizational Transformation
- AI Integration in Product Experiences
- Cross-Functional Executive Alignment
Timeline
Executive Vice President, Product Design & Brand Experience
LeanScaper
12.2024 - Current
Senior Vice President, Product and Brand Experience
LMN (Landscape Management Network)
11.2021 - 12.2024
Senior Director, User Experience Design (Contract)
Mayo Clinic
09.2021 - 12.2021
Vice President, Experience Design
Laughlin Constable
08.2011 - 09.2021
Senior Manager, Information Architecture
Best Buy
09.2010 - 08.2011
Manager, Digital User Experience
Kohl’s Corporation
01.2006 - 09.2010
Multimedia Developer
UCLA
01.2000 - 01.2006
Senior Digital Designer
EMAC Corporation
01.1997 - 01.2000
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Milwaukee Area Technical College
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University of Wisconsin–Milwaukee
Certified Usability Analyst -
Human Factors International