Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic
Brandei Clifton

Brandei Clifton

Branson

Summary

Dynamic, KC Chiefs-loving senior publicity manager with expertise in trustworthy media relations, crisis communication, and strategic planning. Proven success in executing impactful publicity campaigns and nurturing media relationships to enhance brand identity.

Overview

23
23
years of professional experience

Work History

Senior Publicity Manager

Silver Dollar City Parks & Resorts
Branson
07.2023 - Current
  • Executed publicity campaigns promoting America’s #1 theme park, including new ride press events and a $500 million strategic growth plan.
  • Cultivated strong relationships with local, regional, and national media and stakeholders to enhance publicity efforts.
  • Researched and authored press releases and advisories
  • Developed storytelling series Heart & Soul, strengthening brand identity and engagement.
  • Served as primary media spokesperson and led crisis communications strategy.
  • Brand Ambassador on various community Boards of Directors, including the Boys & Girls Club of America

Publicity & Communications Manager

CoxHealth Hospital-Branson
Branson
01.2017 - 06.2023
  • Primary media spokesperson and Crisis Communications Lead for COVID-19 Pandemic
  • Coordinated communication between physicians and community to enhance understanding of health initiatives
  • Established health system's first Speakers Bureau, expanding media engagement opportunities and diversifying interviewee pool
  • Presented at conferences on integrating storytelling in healthcare marketing to elevate audience engagement and awareness

News Producer

KOLR 10-CBS
Springfield
05.2003 - 01.2012
  • Produced engaging news segments for daily broadcasts on KOLR 10-CBS.
  • Developed compelling story ideas and scripts for news segments and special reports, enhancing audience engagement.
  • Coordinated with reporters to gather and verify timely news content for broadcasts.
  • Directed live broadcasts, ensuring smooth transitions and adherence to timelines.
  • Oversaw video editing processes to ensure high-quality production standards.
  • Mentored junior producers in news gathering and production techniques, fostering skill development and team collaboration.

Education

Bachelor of Science - Journalism

Missouri State University
Springfield, MO
05-2003

Skills

  • Press release writing
  • Media relations
  • Crisis communication
  • Strategic planning
  • Storytelling development
  • Public speaking

Websites

Timeline

Senior Publicity Manager

Silver Dollar City Parks & Resorts
07.2023 - Current

Publicity & Communications Manager

CoxHealth Hospital-Branson
01.2017 - 06.2023

News Producer

KOLR 10-CBS
05.2003 - 01.2012

Bachelor of Science - Journalism

Missouri State University

Similar Profiles

  • Alexandra WattsAlexandra Watts

    Sales, Marketing & Publicity Manager at Rare Bird BooksSales, Marketing & Publicity Manager at Rare Bird Books

  • Sbu MpungoseSbu Mpungose

    PR and Publicity Manager, SSA at NetflixPR and Publicity Manager, SSA at Netflix

  • Cherry ZhangCherry Zhang

    Social Media/Publicity Director at Queen's University Chinese Student and Visiting Scholar Association (QCSSA)Social Media/Publicity Director at Queen's University Chinese Student and Visiting Scholar Association (QCSSA)

  • Rachel YoungRachel Young

    Publicity Intern at Fortier Public RelationsPublicity Intern at Fortier Public Relations

CREATE PROFILE
Brandei Clifton