Alexandra Watts
Santa Monica,United States
Summary
Go-getter candidate eager to utilize analytical and research skills. Adept at event planning, media relations and client management. Excellent communication skills with comprehensive understanding of publishing industry.
Overview
6
6
years of professional experience
Work History
Sales, Marketing & Publicity Manager
Rare Bird Books
05.2021 - Current
- Created and enacted curated marketing campaigns for ~50 titles a year
- Served as first point of contact for authors, internal, and external teams pre and post-publication
- Organized launch events (2-10 per title), interviews with major media publications, and reviews from literary trades
- Maintained data, oversaw SEO, wrote copy and key descriptives for all titles
- Presented key selling points and ideal demographics to distribution sales reps and booksellers at conferences 6 times a year
- Spearheaded company branding, merchandise, and sale promotion to increase direct sales by 35%
Senior Sales Coordinator
Intersection
08.2019 - 05.2021
- Expedited both pre and post ad sales process by writing pitches, creating and editing contracts, and building marketing decks
- Assessed market trends and conducted competitive research to pitch relevant media and respond to RFPs
- Managed campaigns from implementation to conclusion by utilizing inventory tools in CRM, communicating with clients, and inputting relevant information into Salesforce.
- Up-sold and cross-sold products effectively, driving sales and increasing revenue.
Data Analyst
Semel Institute for Neuroscience and Human Behavior
11.2018 - 06.2020
- Authored, edited, and reviewed scientific papers
- Authored and edited literature reviews
- Conducted data analysis using SPSS
- Directed clinical studies with qualitative coding, data entry and analysis
- Transferred correlation matrices and conducted simplistic analysis on survey data using Excel.
Stylist/Key Holder
PAIGE
03.2019 - 08.2019
- Worked as brand expert by supplying detailed product knowledge and catering to specific asks
- Built clientele and personal stylist clients by establishing rapport and familiarity
Education
Bachelor of Arts in Psychology -
University of California, Los Angeles
06.2019
Skills
- Event Planning
- Google Analytics
- Adobe Photoshop
- SPSS
- CRM
- Microsoft Excel
- Adobe InDesign
- Account Management
- Internal Communications
- Media Relations
- Press Release Writing
- Copywriting and editing
Timeline
Sales, Marketing & Publicity Manager
Rare Bird Books
05.2021 - Current
Senior Sales Coordinator
Intersection
08.2019 - 05.2021
Stylist/Key Holder
PAIGE
03.2019 - 08.2019
Data Analyst
Semel Institute for Neuroscience and Human Behavior
11.2018 - 06.2020
Bachelor of Arts in Psychology -
University of California, Los Angeles
Similar Profiles
James CacheyJames Cachey
Stacks Coordinator, at Rare Books And Special CollectionsStacks Coordinator, at Rare Books And Special Collections
Ryan JensenRyan Jensen
Intern at Kislak Center for Special Collections, Rare Books and ManuscriptsIntern at Kislak Center for Special Collections, Rare Books and Manuscripts
James David CrottsJames David Crotts
Antiquarian Book Trader at Jim Crotts Rare Books, LLCAntiquarian Book Trader at Jim Crotts Rare Books, LLC