BRANDI ELLIOTT
Surprise,AZ
Summary
Strategic business analyst with extensive expertise in digital marketing and process optimization. Experienced in leveraging data-driven insights to enhance operational efficiency and client satisfaction across SEO, SEM, and web development. Committed to continuous improvement, adept at synthesizing customer feedback to drive business growth and streamline workflows.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Retention Analyst
Scripps
Phoenix, AZ
11.2023 - Current
- Led churn analysis and recovery strategy, helping retain client revenue through targeted outreach and improved campaign follow-up workflows.
- Designed and maintained monthly executive reports highlighting KPIs, performance trends, and retention risks — directly informing leadership decisions.
- Collaborated with cross-functional teams (Sales, Digital, Management) to streamline campaign execution and post-launch workflows.
- Acted as liaison between internal teams and senior leaders, presenting insights and facilitating discussions on process improvements and client lifecycle strategies.
- Facilitated software rollout planning, training, and adoption across teams in the Phoenix, Tucson, Salt Lake City, and Corpus Christi markets — enhancing operational consistency and reducing onboarding friction.
- Trained and mentored CRA's and team members on best practices in data analysis and campaign management, fostering a culture of continuous improvement and professional development within the team.
Client Success Manager
V Digital Services
Phoenix, Arizona
09.2021 - 11.2023
- Represented the agency as the primary point of contact for clients, fostering strong relationships and advocating client needs to internal teams, ensuring alignment and satisfaction.
- Managed existing client renewals, keeping accounts, information and documents in conformance with compliance standards.
- Managed multi-channel strategies for high-value clients, focusing on results and ROI, and successfully met or exceeded targets for traffic and ROI through strategic planning and data analysis.
- Led project management for all client campaigns, overseeing task allocation, timelines, and budgets to ensure efficient execution and optimal use of resources.
- Positioned as a thought leader within the agency, providing strategic insights and advocacy for all active campaigns, enhancing campaign effectiveness and client satisfaction.
- Leveraged data analytics to prepare and deliver compelling performance reports to clients, utilizing storytelling techniques to illustrate campaign success and areas for improvement.
- Trained and mentored junior CSM's and team members on best practices in data analysis and campaign management, fostering a culture of continuous improvement and professional development within the team.
Director of Sales and Marketing
Luxe Solutions, LLC DBA Savvy Marketing West Coast
Peoria, AZ
09.2018 - 09.2021
- Leveraged expertise in digital and traditional marketing channels, including social media ads, Google ads, SEO, and broadcasting, to design and implement integrated marketing strategies that significantly enhanced brand visibility and engagement.
- Conducted comprehensive audits of profit and loss statements, identifying key areas for cost reduction and revenue optimization; implemented strategic actions that maximized return on investment across multiple campaigns.
- Developed and refined web design and development practices, ensuring alignment with latest SEO strategies and enhancing user experience, which led to increased website traffic and client conversion rates.
- Established and maintained direct communication with clients, fostering strong relationships and building trust through transparency and consistent delivery on campaign goals, thereby enhancing client retention and satisfaction.
Financial Manager
Kinetic Companies
Phoenix, AZ
01.2018 - 06.2020
- Managed financial aspects of multiple commercial investment properties, conducting detailed record-keeping and financial tracking to ensure availability of funds for ongoing operations and strategic capital investments; delivered comprehensive reports to investors that informed key financial decisions.
- Streamlined accounting practices by maintaining a documented system of policies and procedures, ensuring accurate monthly financial close-outs, invoice processing, and account reconciliations, which enhanced financial integrity and compliance.
- Expertise in QuickBooks: Utilized advanced features to manage and report on corporate finances, improving process efficiency and data reliability for stakeholder reporting.
Education
MBA - Business Management And Marketing
Grand Canyon University
Phoenix, AZ01-2013
Bachelor of Science - Marketing Management And Advertising
Bellevue University
Bellevue, NE01-2011
Associate of Applied Science - Video/Audio Communications
Metropolitan Community College
Omaha, NE01-2007
Skills
- Analytical thinking
- Customer Retention
- Customer Service
- Digital Advertising
- Account Management
- Report Analysis
- Promotions and Marketing Strategies
- Key Performance Indicators (KPI)
- ROI Understanding
- Cross-Channel Marketing
- Growth Strategies
Certification
- 2007 | Digital Cinematography Certification
- 2020 | Digital Marketing Strategist Certification
- 2019 | Social Media Specialist Certification
- 2013 | Cyber Awareness Challenge Certification
Timeline
Retention Analyst
Scripps
11.2023 - Current
Client Success Manager
V Digital Services
09.2021 - 11.2023
Director of Sales and Marketing
Luxe Solutions, LLC DBA Savvy Marketing West Coast
09.2018 - 09.2021
Financial Manager
Kinetic Companies
01.2018 - 06.2020
MBA - Business Management And Marketing
Grand Canyon University
Bachelor of Science - Marketing Management And Advertising
Bellevue University
Associate of Applied Science - Video/Audio Communications
Metropolitan Community College