Brandi Merkel
Chino,CA
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
23
23
years of professional experience
Work History
Director of Marketing & Operations
Clean King Laundry Systems
01.2020 - 01.2023
- Built a large marketing campaign for all twelve stores, including website and social media platforms, increasing overall sales by 10% year over year
- Directly responsible for all employees H/R, training and schedules, yearly total of employees ranged from 40-50
- Responsible for all weekly cash collections, including reporting and banking.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
Director of Sales & Marketing
Gaia Hotel & Spa
01.2019 - 07.2019
- Set up dynamic displays at trade shows and industry events to increase sales and engage potential clients
- Trained in choiceAdvantage PMS, Salesforce.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Suggested innovative ideas to increase sales and improve customer experience.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
- Built relationships with customers and community to establish long-term business growth.
Director of Sales & Marketing
Holiday Inn
01.2012 - 01.2019
- Partnered with General Manager and decided appropriate sales strategies and monitored all aspects of revenue management developing strategies to maximize REVPAR and grow market share
- Directed sales and marketing management staff in successful use and development of business plans and strategies
- Manage all aspects of the convention center, kitchen, and restaurant/bar
- Coordinated and managed group blocks and events, focusing on key corporate accounts
- Proficient in OPERA PMS, Micros POS
- Responsible for all F&B employees including H/R and schedules
- Ordering and purchasing of food, liquor and non-consumables and keeping accurate inventory
- Budgets/menus
- Interim General Manager for one year, 2018-2019 during the CARR Fire.
Owner
1st Choice Shipping
01.2002 - 01.2012
- Established foundational processes for business operations, Web based Internet business specialized in vehicle relocation
- Drafted and executed contracts, insurance documentation and invoicing
- Customer service skills include 100% client satisfaction record-mainatianed "top 5 companies" with Ebay for 8 years
- Managed day-to-day business operations with 5-8 employees
Owner
Chic Boutique & Salon
02.2008 - 06.2010
- Established foundational processes for business operations.
- Evaluated suppliers to maintain cost controls and improve operations.
- Prepared bank deposits and handled business sales, returns and transaction reports.
F&B Manager
Holiday Inn
01.2000 - 01.2002
- Balanced controllable expenses and budgeting to regain profitability in hotel restaurant
- Developed and executed cost controls and marketing techniques to increase overall revenues
- Maintained an ongoing relationship with both full time and part time employees for training and day to day procedures, including the hiring process
- Reported with upper management regarding sales, responsible for all daily paperwork and banking.
- Trained food and beverage service personnel, confirming staff to provide recommendations and answer questions.
- Resolved customer complaints involving food or beverage quality and service.
- Oversaw selection, ordering and inventory controls of wine, beer and alcohol program.
Education
Associate of Science - Business Administration And Management
Riverside Community College
Riverside, CA02.2024
Skills
- Experienced execution large events
- Ability to maximize talents of employees and redirect weakness into strengths, minimizing turnover and increasing longevity
- Social Media Platforms
- Staff Management
- P&L Management
- Sales Performance
- ROI Analysis
- Competitor Analysis
Accomplishments
- President of the Redding Hockey League from 2002-2010
- Board of Directors USA Hockey Federation from 2008-2010
- Food and Concessions Board Member Nor-Cal Fed Board of Directors from 2010-2012
- Enterprise High School Boosters Club Board & Parent Club 2010-2014
- Redding Convention Visitors Bureau Board 2015-2018
- Mayor’s Award: Redding Faces 2018
- Rotary Vocational Service Business Award 2018
Timeline
Director of Marketing & Operations
Clean King Laundry Systems
01.2020 - 01.2023
Director of Sales & Marketing
Gaia Hotel & Spa
01.2019 - 07.2019
Director of Sales & Marketing
Holiday Inn
01.2012 - 01.2019
Owner
Chic Boutique & Salon
02.2008 - 06.2010
Owner
1st Choice Shipping
01.2002 - 01.2012
F&B Manager
Holiday Inn
01.2000 - 01.2002
Associate of Science - Business Administration And Management
Riverside Community College
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