Summary
Overview
Work History
Education
Skills
Timeline
Generic
BRANDI M. PARKER

BRANDI M. PARKER

San Antonio

Summary

Sales-driven Business Development Manager with a strong background in digital marketing, lead generation, and strategic sales planning. Proven track record in driving sales growth by developing tailored marketing strategies, building strong client relationships, and optimizing performance through data-driven insights. Adept at increasing brand awareness through targeted campaigns, expanding market reach, and collaborating across teams to deliver impactful results. Seeking to leverage expertise in sales, marketing strategy, and brand development to further drive business success.

Overview

15
15
years of professional experience

Work History

Business Development Manager

The Idea Hub
04.2024 - Current
  • - Conduct market research to identify potential clients and business opportunities in the digital marketing space
  • - Build and maintain relationships with prospective businesses to expand the company's client base
  • - Lead the creation of tailored digital marketing strategies, working closely with the internal team to craft compelling proposals
  • - Track and analyze key performance indicators (KPIs) to assess campaign performance and recommend optimization strategies
  • - Collaborate with cross-functional teams to ensure successful execution of marketing campaigns that align with client objectives

Account Executive

TEGNA / KENS5
09.2022 - Current
  • - Developed and executed integrated media plans across TV, radio, digital, and print platforms
  • - Built strong client relationships and served as the primary point of contact for all communications
  • - Monitored campaign performance, adjusting strategies as needed to meet client goals and improve ROI
  • - Coordinated with internal teams and media vendors to ensure smooth campaign execution and creative delivery

Loan Officer

SWBC Mortgage
02.2022 - Current
  • - Established and nurtured relationships with realtors and home builders to generate leads and increase loan origination
  • - Managed customer pipelines and provided guidance throughout the loan process from application to closing

Loan Officer

Academy Mortgage Corp.
04.2018 - 02.2022
  • - Developed new realtor relationships and assisted clients through the loan qualification process
  • - Provided expert advice on loan products, prequalifications, and closing procedures

Team Captain, Loan Qualification Specialist

Legacy Mutual Mortgage
08.2016 - 08.2018
  • - Managed a locked pipeline for multiple loan officers to ensure timely closings
  • - Handled escalations, managed new leads, and trained team members
  • - Collaborated with the team to improve process flow and manage loan disclosures

Loan Partner III

Pilgrim Mortgage
04.2016 - 08.2016
  • - Prequalified clients and provided administrative support for loan officers
  • - Managed and tracked pre-approval status for clients

Mortgage Loan Officer

US Bank Home Mortgage
04.2012 - 01.2016
  • - Originated and closed over $90MM in mortgage loans
  • - Provided ongoing client communication and adhered to underwriting requirements

Business Services Assistant

BB&T
04.2011 - 04.2012
  • - Assisted business lenders with loan origination and documentation, coordinated loan closings, and managed client portfolios

Commercial Banking Specialist

SunTrust Bank
08.2009 - 04.2011
  • - Provided sales support and problem-solving for commercial clients, processed loan requests, and ensured regulatory compliance

Education

Associate Degree -

Owensboro Community College
05.2003

Skills

  • - Market Research & Competitive Analysis
  • - Client Relationship Management
  • - Lead Generation & Business Development
  • - Digital Marketing Strategy
  • - Campaign Performance Monitoring (KPIs)
  • - Cross-functional Team Collaboration
  • - Strategic Planning & Execution
  • - Media Buying & Planning
  • - Sales Forecasting & Budget Management
  • - Presentation & Proposal Development

Timeline

Business Development Manager

The Idea Hub
04.2024 - Current

Account Executive

TEGNA / KENS5
09.2022 - Current

Loan Officer

SWBC Mortgage
02.2022 - Current

Loan Officer

Academy Mortgage Corp.
04.2018 - 02.2022

Team Captain, Loan Qualification Specialist

Legacy Mutual Mortgage
08.2016 - 08.2018

Loan Partner III

Pilgrim Mortgage
04.2016 - 08.2016

Mortgage Loan Officer

US Bank Home Mortgage
04.2012 - 01.2016

Business Services Assistant

BB&T
04.2011 - 04.2012

Commercial Banking Specialist

SunTrust Bank
08.2009 - 04.2011

Associate Degree -

Owensboro Community College

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BRANDI M. PARKER