Results-driven Operations Leader with a strong background in managing order flow, store openings, and complex build-out projects in retail environments. Skilled in leading teams, managing budgets, and coordinating cross-functional stakeholders to ensure timely and accurate execution. Experienced in project management, digital marketing, and brand strategy, with a proven track record of enhancing brand image and increasing operational efficiency.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Visual and Creative Manager
Yaamava Resort & Casino
Highland, CA
04.2017 - 07.2025
Developed creative marketing campaigns that increased guest engagement and strengthened brand awareness.
Supervised a team of graphic designers, copywriters, photographers, videographers and other creatives.
Translated marketing objectives into creative strategies, designs and plans.
Managed the production of print, digital, audio-visual, and other materials for campaigns.
Provided feedback on concepts presented by internal teams or outside vendors and agencies.
Reviewed final proofs prior to printing or releasing online content.
Used Adobe Photoshop and Adobe Illustrator to create variety of graphic designs.
Approved art layouts for marketing materials, ensuring alignment with brand standards., copy design and illustrative work for publication.
Maintained current knowledge of industry trends and best practices related to design principles.
Developed innovative ideas for campaigns that resonated with target audiences.
Organized training sessions for staff on brand standards and creative initiatives.
Monitored project progress and managed timelines for completion of projects.
Coordinated meetings between stakeholders to discuss project requirements.
Recruited new talent to support projects and initiatives.
Served as primary point of contact between internal teams and external partners.
Partnered with operations, leadership, and cross-functional teams to align execution with business objectives.
Led planning and execution of three retail store openings and a spa and pool retail operation in a live resort and casino environment, ensuring seamless integration and operational continuity.
Owned pre-opening planning including layout development, fixture placement, readiness timelines, and operational coordination to ensure on-time launches.
Directed on-site execution from empty shell through opening day, coordinating teams, sequencing work, and resolving issues in real time while maintaining operational continuity.
Managed shipment flow, product placement, and floor readiness during high-volume periods and special events.
Supported post-opening stabilization through operational adjustments and process improvements. Upheld safety standards, inventory accuracy, and loss prevention practices across all locations.
Enhanced client spending through targeted strategies and personalized engagement.
Worked with creative directors to develop design solutions.
Sales Manager,Department
JCPenney
Redlands, CA
04.2005 - 04.2017
Commission-based sales manager with expanded responsibility leading Door to Floor, Pricing and Signing, and Visual teams across the store.
Managed sales team to exceed store targets and enhance customer engagement strategies.
Set and executed daily, monthly, and annual sales goals while adjusting staffing and execution strategies to drive results.
Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Provided operational leadership across Women's, Men's, Kids, and Jewelry departments in a high-volume environment.
Managed daily operations of sales department, including supervision of staff members.
Led hiring, onboarding, and performance management for teams of 15 to 25 associates depending on season.
Implemented process changes that streamlined sales department workflow and improved operational efficiency.
Oversaw pricing and signing accuracy, ensuring promotional execution and compliance across all departments.
Led Door to Floor execution including freight flow, staging, recovery, and floor readiness.
Managed scheduling, labor alignment, payroll considerations, and departmental expense control.
Analyzed sales data to identify trends and adjust strategies accordingly.
Trained new staff on product knowledge and customer service techniques.
Oversaw inventory management to ensure stock levels met customer demand.
Managed inventory accuracy and loss prevention for high-value product.
Resolved customer complaints promptly, maintaining high satisfaction levels.
Served as point of contact for the in-store construction and build-out of a Sephora shop-in-shop, coordinating vendors, contractors, and corporate partners to support on-time completion while maintaining business continuity.
Assisted senior management in developing long-term strategic goals for the company's growth.
Education
High School Diploma -
Redlands High School , Redlands, CA
06-1999
Skills
Sales operations
Creative direction
Adobe Photoshop
Visual merchandising
Brand development
Inventory management
Team leadership
Project management
Customer engagement
Process improvement
Order lifecycle management
Project planning and execution
Multi-site operations
Store openings and build-outs
Remodels and resets
Labor planning and scheduling
Budget and expense control
Cross-functional coordination
Team leadership and development
Hiring and onboarding
Inventory control and loss prevention
Process improvement and Kaizen participation
Safety and compliance
Certification
OSHA 10 Hour General Industry Certification
Lean Yellow Belt Certification
Kaizen participation focused on process improvement
Work Preference
Job Search Status
Open to work
Work Type
Full Time
Location Preference
RemoteOn-Site
Salary Range
$72000/yr - $200000/yr
Timeline
Visual and Creative Manager - Yaamava Resort & Casino