Justin Wimmer

Founded and developed Wild Lines Collective, an outdoor lifestyle brand emphasizing nature-inspired products.

Led product development, brand strategy, content creation, website management, and digital marketing efforts.

Designed and launched various physical and digital offerings, including guided journals and educational resources.

Managed ecommerce operations encompassing website development, product launches, and marketplace integration.

Executed content marketing strategies leveraging social media, email marketing, SEO, and storytelling.

Oversaw project planning, vendor relationships, publishing workflows, and business operations from concept to launch.

Established a scalable brand platform centered on outdoor recreation, mindfulness, creativity, and personal growth.

Built and led Holley Performance's third-party sales division, increasing annual revenue from $0 to over $15 million.

Directed marketplace strategy and revenue growth initiatives, achieving approximately 30% year-over-year sales growth.

Executed high-performing product listing strategies and advertising campaigns, positioning the division among Holley's top three revenue generators.

Led cross-functional teams managing marketplace operations, account management, digital merchandising, pricing strategy, and performance analytics.

Established strategic partnerships with technology providers to enhance operational efficiency and profitability.

Collaborated with executive leadership and product management teams to launch new products across various automotive performance categories.

Created scalable systems and growth strategies, transforming third-party marketplaces into significant revenue channels for the organization.

• Ensured high-quality production standards by overseeing daily operations.
• Conducted market research to identify trends and consumer preferences.
• Managed financial operations including budgeting, forecasting, and accounting activities.
• Analyzed industry trends to evaluate competitive landscape and discover new opportunities.

• Formulated and executed sales strategies, driving growth in market share within assigned region.
• Cultivated relationships with healthcare providers, increasing product visibility and brand awareness.
• Analyzed regional sales performance data to identify improvement areas and developed corrective action plans.