Open To Work
MICHAEL MONROE
Retired Automotive Executive
Portland,OR
Work Preference
Summary
Dynamic leader with a proven track record at FIAT CHRYSLER AUTOMOBILES, excelling in brand strategy and dealer development. Expert in sales strategy and creative direction, driving significant growth and operational improvements. Adept at fostering stakeholder relations and aligning organizational goals to achieve exceptional results in competitive markets.
Overview
40
40
years of professional experience
1
1
Certification
Work History
Founder & Creative Director
Rollford Group LLC
01.2021 - Current
- Founded and lead a creative design and consulting practice
- Direct brand identity, concept development, and strategic design initiatives
- Advise clients on positioning, messaging, and visual storytelling
Regional Financial/Incentives & Alfa Romeo Field Sales Manager
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2012 - 01.2016
- Led Denver BC regional dealer performance across multiple markets
- Implemented sales strategies to strengthen premium brand growth.
- Served as senior liaison between dealers and corporate leadership as controller
Dodge Ram Chrysler & Jeep Marketing Manager - Denver BC
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2008 - 01.2012
- Directed dealer-level marketing programs and brand execution
- Supported sales growth through training, promotion, and retail strategy
Senior Manager, Dealer Operations - Denver BC
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2004 - 01.2008
- Oversaw operational performance for 8 Sales & Service DM's, compliance, and profitability
- Guided dealers through operational improvements and change initiatives in the state of Kansas & Western Missouri
Dodge Brand Manager - California Business Center
DAIMLERCHRYSLER
01.2001 - 01.2004
- Led brand strategy and dealer relations for the Dodge portfolio
- Drove regional marketing execution and performance alignment
Regional Field Marketing Manager - Central Region
DAIMLERCHRYSLER
01.1999 - 01.2001
- Delivered regional marketing initiatives supporting dealer growth
- Coordinated cross-functional brand and retail programs for Central & Southeastern Dealer Operations
Field Operations Manager Sales & Service - San Francisco Zone
CHRYSLER CORPORATION
01.1993 - 01.1999
- Managed zone-wide field operations and dealer engagement
- Improved execution consistency and retail performance metrics
District Manager - Portland Zone
CHRYSLER CORPORATION
01.1986 - 01.1993
- Managed district-wide field operations and dealer engagement
- Improved execution consistency and retail performance metrics
Education
International Affairs -
Lewis & Clark College
Portland, Oregon06-1985
Skills
- Executive Leadership
- Brand & Field Operations
- Dealer Development
- Sales Strategy
- Regional & Zone Management
- Marketing & Growth Strategy
- Inventory Management
- Stakeholder Relations
- Creative Direction
- Organizational Alignment
- Financial Controller
Certification
• Real Estate Broker - State of Oregon
• Certified Home Horticulturist Oregon State University
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• FINRA General Securities License- Series 7
• Certified Home Horticulturist Oregon State University
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• FINRA General Securities License- Series 7
Executive Value Statement
Trusted leader combining corporate discipline, creative intelligence, and human-centered leadership to build brands, strengthen organizations, and deliver lasting value.
Core Leadership Strengths
- Executive Leadership
- Brand & Field Operations
- Dealer Development Sales Strategy
- Regional & Zone Management
- Marketing & Growth Strategy
- Inventory Management
- Stakeholder Relations
- Creative Direction
- Organizational Alignment
- Financial Controller
Accomplishments
Eagle Scout
Timeline
Founder & Creative Director
Rollford Group LLC
01.2021 - Current
Regional Financial/Incentives & Alfa Romeo Field Sales Manager
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2012 - 01.2016
Dodge Ram Chrysler & Jeep Marketing Manager - Denver BC
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2008 - 01.2012
Senior Manager, Dealer Operations - Denver BC
FIAT CHRYSLER AUTOMOBILES (FCA)
01.2004 - 01.2008
Dodge Brand Manager - California Business Center
DAIMLERCHRYSLER
01.2001 - 01.2004
Regional Field Marketing Manager - Central Region
DAIMLERCHRYSLER
01.1999 - 01.2001
Field Operations Manager Sales & Service - San Francisco Zone
CHRYSLER CORPORATION
01.1993 - 01.1999
District Manager - Portland Zone
CHRYSLER CORPORATION
01.1986 - 01.1993
International Affairs -
Lewis & Clark College