MARLA MARTIN

• Founded and developed a ceramic art brand as a long-term entrepreneurial venture, focused on nature-driven sculptural and functional work
• Built a multi-channel go-to-market strategy balancing immediate revenue channels with long-term brand and collector development across direct, marketplace, and fine art platforms, including my own branded site at EarthenAlchemy.studio
• Led brand development, storytelling, and digital marketing across Instagram and Pinterest, driving early audience growth and engagement
• Managed full product lifecycle from concept through production, photography, and sales
• Established scalable foundations for continued growth alongside a full-time professional career

• Led global Salesforce standardization strategy across five enterprise instances, aligning business and IT around a unified operating model.
• Designed and initiated global implementation of a standardized forecasting framework, improving pipeline visibility, accuracy, and executive decision-making across regions.
• Established the company’s first cross-functional Salesforce governance board, creating global alignment on standards, priorities, and best practices.
• Reduced implementation inefficiencies and strengthened global admin capability through improved governance and operating discipline.
• Designed and led a global enablement initiative for Salesforce administrators, mentoring teams across regions and advancing platform maturity worldwide.
• Directed Salesforce-related priorities across a distributed global team, driving consistency even within a regionally retained reporting structure.

• Drove global Salesforce process alignment during ERP consolidation, delivering five successful enterprise-scale implementations after a decade of prior failed efforts.
• Partnered with business and executive stakeholders to translate operational needs into scalable Salesforce solutions that improved pipeline visibility and business performance that increased platform value.
• Built strong oversight and alignment with implementation partners to drive best practices, reduce technical debt, and improve delivery consistency in support of broader ERP and system integration initiatives
• Worked directly with sales leadership to advance strategic initiatives on the Salesforce platform and improve business adoption
• Created new global standards for Salesforce sales training, setting engagement records and improving consistency across teams.

• Led complex, enterprise-level solution engagements, aligning Salesforce capabilities with customer business strategy, pipeline management, and growth objectives to drive transformation and innovation.
• Drove deep executive engagement across global customers, including securing first-time C-suite alignment within major international accounts.
• Influenced large-scale platform adoption, contributing to the migration of over 600 applications to Salesforce ecosystems.
• Partnered with product and engineering leadership to establish a Manufacturing Innovation Hub, enabling technical growth, visibility, and structured advancement across engineering teams.
• Developed reusable solution frameworks and value-based demonstration models adopted across the manufacturing vertical.
• Tracked $38.8M in influenced revenue across tenure, supporting strategic account growth and long-term customer expansion.

• Led technical strategy for strategic enterprise accounts, partnering with Account Directors to shape customer roadmaps and drive revenue growth.
• Directed cross-functional specialist teams to deliver unified, high-impact solution engagements across complex customer environments.
• Owned one of the largest manufacturing accounts without an Account Director, leading both technical and strategic sales efforts to drive $9M in revenue growth.
• Mentored and guided solution engineers across the broader team, supporting skill development and performance excellence.
• Co-presented at Dreamforce with a strategic enterprise customer, demonstrating real-world Salesforce solutions and business outcomes to a global audience of industry leaders.

• Served as de facto team lead for the Chicago region, guiding team priorities, mentoring engineers, and supporting hiring and onboarding efforts.
• Recruited and helped onboard eight new team members, contributing to rapid expansion of the AMER engineering organization.
• Developed and delivered training programs on value-based selling, still in use across the organization.
• Partnered with enterprise sales teams to translate customer vision into tailored, high-impact solution demonstrations.

• Partnered with enterprise account executives to lead technical discovery, solution alignment, and custom demonstration development.
• Delivered end-to-end Salesforce platform solutions across sales, service, and operations use cases.
• Recognized as Star Performer of the Half for outstanding contribution within the engineering community.

• Led onboarding programs for new Salesforce customers, delivering scalable enablement strategies across global teams.
• Built and delivered small-group onboarding frameworks still used across the broader success organization.
• Presented at Dreamforce on sales success strategies and customer onboarding best practices.
• Provided post-sales strategic guidance to customers on implementation, adoption, and long-term success planning.

• Led Salesforce implementation and sales process transformation across 15 business units, driving a 229% increase in 90-day pipeline and establishing the region as the highest revenue-generating division nationally.
• Partnered directly with regional presidents and vice presidents across 15 business units (approximately one-third of the U.S.), influencing sales strategy, performance metrics, and organizational alignment.
• Designed and implemented a data-driven territory planning, optimization, and quota design methodology, analyzing existing book of business and market opportunity to realign quotas, unlock new growth territories, and improve sales coverage.
• Drove adoption of the territory model and trained sales leadership teams across the U.S. to implement a standardized approach to territory planning and quota alignment.
• Developed a performance ranking system based on five key growth metrics, later adopted nationwide to drive pipeline growth and accountability.
• Led territory reconstruction efforts that increased sales headcount by 142% through optimized market coverage and quota alignment.
• Built and managed a regional sales database and admin function, including direct supervision of team members and interns, while delivering training to sales leaders nationwide.
• Implemented a lead management system that reduced manual data entry and increased sales team focus on revenue-generating activities.

• Managed a full sales cycle within an assigned territory, driving new business through strategic prospecting, networking, and client relationship development.
• Streamlined customer document management workflows, aligning solutions to business needs and improving operational efficiency.
• Achieved 132% of quota in first year, ranking as a top-performing new sales representative in Michigan.

Administrator • Advanced Administrator • Platform App Builder • Sales Cloud Consultant • Service Cloud Consultant