Facebook (Publishing and Analytics)
Brandon Anderson
He/Him/His
Ankeny,IA
Summary
Highly motivated communications specialist and multimedia expert with a proven track record of broadcasting, writing, editing, storytelling, interviewing, pitching, relationship-building, and interpersonal communication. Prepared to use nearly a decade of direct media experience in a public relations, media relations, or social media role.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
1
1
Language
Work History
Broadcast and Digital Meteorologist/Content Creator
Tegna Inc.
West Des Moines, IA
06.2017 - Current
- Create, produce, and distribute written and visual content for broadcast and digital platforms, reaching 10,000+ daily morning show viewers and 48,000+ YouTube subscribers
- Brainstorm, pitch, and execute various human-interest stories supporting station's key messages and audience
- Manage professional social media accounts, sharing content, campaigns, and promotions with more than 7,500 Facebook followers and 3,500 'X' followers
- Evaluate video views, social media and digital analytics, click and return rates, and other data to identify effective editorial strategies and best outlets to reach target audiences
- Develop detailed communications plans and editorial calendars for future stories, special programs, and other station projects
- Monitor competing broadcast, print, and digital media outlets to ensure station is on top of relevant local and national stories
Meteorologist/Digital Producer and Reporter
Nexstar Broadcasting Group
West Monroe, LA
05.2015 - 06.2017
- Produced 3 feature stories per week, using compelling characters, thoughtful interviews, and natural sound to reach station stakeholders and audiences
- Completed tasks and assignments while adhering to strict daily deadlines
Weekend Meteorologist
WABG-ABC 6
Greenville, MS
11.2014 - 06.2015
- Grew station Facebook and Twitter accounts organically by 500 followers within three months
Education
Master of Arts - Communication Studies And Organizational Leadership
The University Of Alabama
Tuscaloosa, AL 01.2019 - 12.2020
Bachelor of Science - Professional/Broadcast Meteorology
Mississippi State University
Starkville, MS 08.2011 - 05.2015
Skills
Team Leadership
External Communication
Relationship Building
Writing and Publishing Content
Editing and Proofreading Content
Human Interest Storytelling
Communications Strategies
Social Media Management and Strategy
Content Design and Strategy
Pitching
Search Engine Optimization (SEO)
AP Style
Detail-Oriented, Self-Starter
Project and Event Management
Organization, Calendar Management
Software
X (Publishing and Analytics)
Instagram/Threads (Publishing and Analytics)
YouTube (Publishing and Analytics)
Snapchat and TikTok
Google Applications and Analytics
Canva and Photoshop
Final Cut Pro Editing Software
Adobe Premiere Pro Editing Software
Chartbeat and Crowd Tangle
Slack and Microsoft Teams
Microsoft Office
Content Management Systems
Facebook Creator Studio and Buffer
Hootsuite
Certification
Provided live 'Iowa Caucus' forecast for the nation on ABC News Live
Affiliations
- WOI-TV Inclusion & Diversity Team
- TEGNA Pride Campaign Committee
- NLGJA: The Association of LGBTQ Journalists
- American Meteorological Society, Coriolis (LGBTQ+) Committee
- Central Iowa National Weather Association
- TEGNA Corporate Weather Team
Timeline
Provided live 'Iowa Caucus' forecast for the nation on ABC News Live
01-2024
Recorded 'Pride Month' video message for TEGNA's 6500+ employees nationwide
06-2023
Awarded 2022 Upper Midwest Emmy for WOI Severe Weather Special
10-2022
Nominated for 2022 Upper Midwest Emmy Award for 'Individual Weathercast'
10-2022
Served as panelist on AMS annual LGBTQ+ Pride webinar
06-2022
Helped launch WOI-TV's first Inclusion and Diversity team
07-2020
Master of Arts - Communication Studies And Organizational Leadership
The University Of Alabama
01.2019 - 12.2020
Granted American Meteorological Society's 'Certified Broadcast Meteorologist' seal
10-2018
Broadcast and Digital Meteorologist/Content Creator
Tegna Inc.
06.2017 - Current
Meteorologist/Digital Producer and Reporter
Nexstar Broadcasting Group
05.2015 - 06.2017
Weekend Meteorologist
WABG-ABC 6
11.2014 - 06.2015
Bachelor of Science - Professional/Broadcast Meteorology
Mississippi State University
08.2011 - 05.2015