Brandon Bruzzi
East Providence,RI
Summary
Web Analytics/SEO Manager with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation with 7 years of experience in effective online marketing and optimization. Performing online research and keyword searches targeting new and potential clients. Managing and developing analytics reports for publishers with millions of monthly visitors using analytical data gained from research and client analysis. Guides SEO strategy for clients and executes SEO-driven lead generation.
Overview
8
8
years of professional experience
Work History
Web Analytics Manager
Mequoda Systems
Boston, MA
01.2014 - 06.2022
- Manage 10-15 client accounts.
- Run monthly analytics reports, and lead monthly meetings with clients.
- Put together keyword research and SEO content plans for potential and existing clients.
- Suggest revisions and set plans for client based on monthly metrics.
- Built, implemented and updated effective SEO strategies.
- Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages.
- Identified appropriate KPIs and reported key metrics from digital campaigns.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Created content strategies for digital media.
Education
Web Design and Maintenance, Graphic design -
New Horizons Computer Learning Center
Bachelor of Arts - Applied Science of Arts Studies, Graphic Design, Photography, Liberal Arts
University of Rhode Island
Associate of Arts - studio, Photography, Sculpture, Art History
Community College of Rhode Island
Skills
- Keyword Research
- KPI Analysis
- Search Tracking and Reporting
- Link Building
- Web Site Architecture Brainstorming
- Analytics Tools Setup
- Search Engine Marketing
- SEO Optimization
- Google Analytics
- Google AdWords
- WordPress
- Competitor Review and research
- Content Optimizations
- Site Auditing, Best Web Practices
- Campaign Optimization
- Digital Media Strategy
Timeline
Web Analytics Manager
Mequoda Systems
01.2014 - 06.2022
Web Design and Maintenance, Graphic design -
New Horizons Computer Learning Center
Bachelor of Arts - Applied Science of Arts Studies, Graphic Design, Photography, Liberal Arts
University of Rhode Island
Associate of Arts - studio, Photography, Sculpture, Art History
Community College of Rhode Island
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