Brandon Cansler
Dallas
Summary
Creative Director with a multidisciplinary background in digital design, marketing, and full stack development; specializing in merchandise development and apparel design. Experienced in building cohesive brand identities and translating them into commercially successful product lines, from concept to production. Adept at blending visual storytelling, trend awareness, and consumer insight to create compelling collections and campaigns that drive engagement and sales. Proven ability to lead creative vision across digital and physical mediums while collaborating with cross-functional teams, vendors, and manufacturers to deliver high-quality, on-brand products.
Overview
8
8
years of professional experience
Work History
Creative Director & Merchandise Lead
Dignitas — NME Entertainment
Dallas, TX
07.2025 - Current
- Developed innovative marketing campaigns tailored to the eSports market.
- Collaborated with cross-functional teams to align creative strategies with business objectives.
- Conceptualized visual content for digital platforms, improving user interaction and retention.
- Oversaw project timelines and deliverables, ensuring adherence to creative briefs and client expectations.
- Personally handled the design & execution of all merchandise related responsibilities.
- Conducted market research to identify trends, informing creative direction and design choices.
Founder & Creative Director
Better Days Ahead — BDA Clothing Co LLC
Dallas, TX
08.2018 - 01.2026
- Founded and managed a clothing enterprise partnered with the Anxiety & Depression Association of America (ADAA), aiming to promote mental health awareness through fashion.
- Generated over $500,000 in revenue while donating 10% of profits to mental health initiatives.
- Designed and launched marketing campaigns, resulting in increased brand recognition and customer engagement.
Oversaw all facets of business operations, from product design to financial management. - Established brand identity through strategic marketing initiatives and community engagement.
Education
Full Stack Development
Vanderbilt University
Nashville, TN06-2020
Skills
- Creative team leadership
- Strategic thinking
- Concept development
- Visual storytelling
- Social media strategy
- Advertising campaigns
- Brand messaging
- Campaign development
- Apparel & merchandise design
- Vendor negotiation
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Creative Director & Merchandise Lead
Dignitas — NME Entertainment
07.2025 - Current
Founder & Creative Director
Better Days Ahead — BDA Clothing Co LLC
08.2018 - 01.2026
Full Stack Development
Vanderbilt University