Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Brendan Carty

Cornwall,NY

Summary

Accomplished Creative Director and Copywriter with a proven track record leading successful advertising campaigns across various mediums, including TV, online, social, and radio.

Portfolio: brendancartycreative.com

Overview

16
16
years of professional experience

Work History

Creative Director / Lead Copywriter

Thinkmojo, Inc.
06.2014 - Current
  • Leads the creative discovery process with each client, researching their target audience, past efforts, and marketing goals before crafting their brand's message.
  • Writes the copy for every ad and video we produced, including TV ads, online ads, product videos, and explainer videos.
  • Collaborates with art director on the look and feel of every project.
  • Directs voice-over actors during recording sessions and live actors during video shoots.
  • Leads every client presentation per project from the initial concept to the final delivery.

Clients include: Google, Anheuser-Busch, Slack, Salesforce, Fisher Investments, Discord, WordPress

Advertising Copywriter

Freelance
09.2008 - 06.2014
  • Conceived and wrote video and radio ads for hundreds of startups and big brands, including Ebay, Nissan, and Burger King.
  • Wrote website copy to support video campaigns for dozens of clients.
  • Worked directly with clients' creative and marketing teams execute campaigns under tight deadlines.

Creative Writer

CBS Interactive
09.2008 - 02.2012
  • Wrote scripts for 17 episodes of the online series "Wallstrip" which took a humorous view of the day's top financial news.
  • Created story concepts for 12 episodes of the online series "Mob Logic" which sent a "man on the street" reporter to surprising and interesting environments.
  • Wrote comedy sketches for use during coverage of several CBS Sports events, including 2010 NCAA Final Four and 2011 UFC Championship.

Education

English Literature

Boston College
Chestnut Hill, MA

Skills

  • Advertising Campaigns
  • Marketing Communications
  • Concept Development
  • Campaign Development
  • Storyboard creation
  • Brand Messaging
  • Creative team leadership
  • Strategic Thinking

Accomplishments

    2019 Telly Award Winner - Best Scriptwriting

Timeline

Creative Director / Lead Copywriter

Thinkmojo, Inc.
06.2014 - Current

Advertising Copywriter

Freelance
09.2008 - 06.2014

Creative Writer

CBS Interactive
09.2008 - 02.2012

English Literature

Boston College
Brendan Carty