BRANDON HEATH LACKEY
Freeport
Summary
Dedicated marine sales and operations leader with 12+ years of dealership experience. Passionate about helping clients enjoy safe, confident, and unforgettable days on the water. Skilled in boat sales, customer education, financial performance, and team leadership.
Diligent Sales Representative with solid background in managing daily operations and driving team performance. Successfully led various projects, ensuring seamless execution and improved operational efficiency. Demonstrated strategic planning and effective communication skills.
Overview
14
14
years of professional experience
Work History
General Manager
Gregg Orr Marine
07.2024 - Current
- Direct dealership operations including sales, service coordination, and leadership.
- Educate clients on products, rigging, electronics, and boating safety.
- Oversee budgeting, P&L;, inventory, and strategic planning.
- Train and motivate sales teams to exceed goals.
- Build long-term client relationships through exceptional service.
- Directed daily operations to enhance customer satisfaction and streamline service delivery.
- Implemented strategic initiatives to optimize inventory management and reduce overhead costs.
- Led cross-functional teams to achieve operational efficiency and improve process workflows.
- Analyzed market trends to inform product offerings and drive business growth strategies.
- Negotiated supplier contracts, ensuring favorable terms and enhancing supply chain efficiency.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
Sales Representative/Marine Boat Captain
Gregg Orr Marine
01.2017 - 07.2024
- Specialized in boat sales and customer education.
- Conducted demos, walkthroughs, and safety instruction.
- Upsold accessories and service packages.
- Supported inventory control and dealership operations.
- Cultivated relationships with clients, enhancing customer satisfaction and loyalty.
- Conducted product demonstrations to showcase features and benefits effectively.
- Collaborated with marketing team to create targeted promotional materials.
- Mentored junior sales staff on best practices in customer engagement.
- Implemented feedback mechanisms to improve service delivery and client retention.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Expanded customer base through cold calling, networking, and relationship building.
Sales Representative
SMG Wake
05.2015 - 12.2016
- Sold wake boats and performance equipment.
- Performed water demos and operation training.
- Supported annual sales goals and customer satisfaction.
- Conducted product demonstrations, showcasing features and benefits to increase sales opportunities.
- Developed strong relationships with clients, enhancing customer satisfaction and loyalty.
- Collaborated with team members to strategize on promotional campaigns and sales initiatives.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
Sales Representative
S & G Xtreme Marine
03.2012 - 05.2015
- Assisted customers with boat selection.
- Educated clients on maintenance and safety.
- Built strong customer relationships and referrals.
Education
High School Diploma -
Midland High School
Pleasant Plains, AR05.2001
Skills
- Marine Sales
- Safety Instruction
- Dealership Operations
- Inventory Management
- Leadership
- Customer Relationships
- Strategic Planning
- Budgeting
- Staff Scheduling
- Closing Skills
- Conflict Resolution
Timeline
General Manager
Gregg Orr Marine
07.2024 - Current
Sales Representative/Marine Boat Captain
Gregg Orr Marine
01.2017 - 07.2024
Sales Representative
SMG Wake
05.2015 - 12.2016
Sales Representative
S & G Xtreme Marine
03.2012 - 05.2015
High School Diploma -
Midland High School