Brandon Henson

Fort Collins,CO

Summary

Client-focused strategist with 4+ years of experience managing high-value portfolios and driving long-term service retention. Expert in translating complex technical data into actionable business outcomes for SMBs. Proven track record in full-cycle project management, cross-functional team leadership, and consultative advisory. Efficiently manage large service budgets, improving operational efficiencies, and building trusted, multi-threaded relationships. A self-driven collaborator eager to leverage a background in high-stakes consulting and account management to deliver measurable results in a fast-paced managed services environment.

Overview

years of professional experience

Work History

Marketing Success Manager (Customer Success/Project Management)

MADWIRE LLC (Marketing 360)

Fort Collins, CO

01.2024 - Current

Portfolio Management: Manage a $75k+ MRR portfolio across 37 accounts, consistently maintaining a 95%+ client retention rate through proactive service delivery.
Strategic Advisory: Conduct weekly performance reviews, translating complex technical metrics into clear business recommendations to ensure client growth and long-term service value.
Project Delivery: Orchestrate complex technical deliverables by managing cross-functional workflows between design, development, and engineering teams.
Operational Efficiency: Maintaining portfolio performance by aligning service outcomes with client goals, keeping unpaid invoice rates below 3%.
Process Improvement: Drive revenue expansion by identifying upsell opportunities and multi-threading relationships across diverse client organizations.
Sales Enablement: Consult with client leadership to improve internal workflows, contributing directly to their revenue generation and operational efficiency.

Marketing Sales Consultant (Account Executive)

Madwire Media Marketing 360

Fort Collins, CO

01.2022 - 01.2024

Performance: Awarded 'Rookie of the Year' (2022) for generating $140k ARR (145.8% of quota).
Consultative Sales: Managed full-cycle sales, from initial discovery and virtual or in-person demonstrations to closing.
Oversee client on-boarding for a seamless transition to account management.
Pipeline Management: Meet/exceed activity and revenue quotas through consistent lead management and long-term consultative follow-up.
Manage lead pipeline through ZOHO CRM.

Commercial Finance Manager

CASSIDY CAPITAL

Loveland, CO

01.2020 - 01.2022

Financial Advisory: Assessed client creditworthiness and structured complex loan proposals to facilitate business growth.
Compliance & Risk: Served as primary contact for regulatory compliance, ensuring all financial documentation met strict institutional standards.
Systems Optimization: Leveraged CRM (HubSpot) to manage the client database, establish effective follow-up cadence, maintain client data integrity.

Education

Associate - Physical Therapy & Corrective Exercise

National Academy of Sports Medicine (NASM)

01.2021

High School Diploma - undefined

Roosevelt High School

01.2010

Skills

Account & Relationship Management: B2B Strategic Advisory, Client Retention, Stakeholder Management, Consultative Selling
Project & Service Delivery: Project Lifecycle Management, Cross-Functional Team Leadership, Workflow Optimization, KPI/SLA Tracking
Technical & Analytical: Data Analytics, CRM Integration (HubSpot, Salesforce, ZOHO), Process Improvement, Financial/Budget Analysis

Operational Efficiency: Strategic Planning, Sales Enablement, Risk Mitigation, Customer Success Operations
Time management: Day-to-day task organization to maximize production
Self-Driven/Process Oriented: Work well on my own and establish processes that translate well to a team environment

Timeline